Events from May 25, 2020 – May 29, 2020 – Page 14 – Digital Nova Scotia – Leading Digital Industry

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Your Web Strategy: Leveraging Google Analytics and SEO for Business Growth

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Google Analytics and SEO are household names, but before you dive into them you need to have your website strategy ready! With a fully developed web strategy, you’ll be able to measure the success of your efforts in copywriting and design choices, information architecture, user experience, accessibility, social media and digital marketing efforts and sales/awareness growth. After this program, you’ll walk away with a 12-month web strategy and know how to effectively implement Google Analytics and SEO into your web presence to drive growth and sales. We’ll be leveraging a peer-to-peer support network through an interactive slack channel, where participants can ask each other questions and provide support for one another. This immersive program will also include 5 hours on 1-1 consultation time outside of workshop hours that will allow you to gain guidance and support beyond the classroom as you apply what you have learned. Workshop #1: Website Strategy Development (2 Sessions on May 25 & May 27, 2020) Group workshop sessions from 9:30am - 12:30pm Learn to articulate […]

SEO Brunch: Online

What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Event Schedule 11:30-12:00: 10-Minute SEO Audit 12:00-12:30: SEO Discussion 12:30-1:00: Q&A Period Please join us & ask lots of questions! Statement from MacMillan Search In order to ensure the safety of our staff, attendees, and the general public, #SEOBrunch will not be held in a public venue until further notice. Instead, we will host SEO […]

Enhancing Lean Implementations with Activity-Based Planning

This webinar will cover the basics of both Lean and ABP and show how these two techniques can be optimized with a combined implementation methodology. It will also demonstrate how innovative ABP software can be used to augment this integrated approach. Finally, the presentation will provide a real-life illustration of an organization that has applied Lean and ABP to improve business processes in support of meeting their strategic goals. Learning Objectives: By the end of this webinar, you will be able to: Understand the linkage between Lean and ABP methodologies and how they complement each other for optimizing business processes and better understanding costs Appreciate the value of collaborative scenario-playing to evaluate efficiency improvements that align with Lean business process improvement initiatives Understand the value of using ABP software to support Lean initiatives for collaborative business process opportunities Why Lean-ABP helps organizations pinpoint exactly where inefficiencies exist. Owing to its collaborative nature, it also provides multi-functional teams a means to design and implement process improvement initiatives that can increase organizational productivity and enhance service delivery. Instructors Robert Newcombe, Lean Six Sigma Black Belt, Barrington OPS (Halifax, Nova Scotia) Mike Haley, M.Sc., President – Landmark Decisions Inc. (Halifax, Nova Scotia) Register […]

Navigating COVID-19: Ask Your Lawyer

ASK YOUR LAWYER WITH BOYNECLARKE LLP Join us for a Q&A session regarding legal concerns for small and medium businesses with our guests from Boyneclarke LLP, Meaghan Kells, Alex Barnes and Ian Brown. This is a great opportunity to hear from the experts on how to approach common business concerns including; what to do if you can't pay your business's rent, how to handle customers who are unable to pay their bills, or wondering if you can get out of a contract obligation. ABOUT THE PRESENTERS: Meaghan Kells Meaghan is an Associate on our Business Litigation team with a diverse litigation practice. She understands that clients need efficient, effective representation, and her focus is on offering timely, candid advice. She works hard to help her clients get the best resolution possible Alex J. Barnes Alex practices in the areas of corporate and commercial law. Her practice extends to all matters relating to commercial transactions involving asset and share purchases, financing and real estate sales. Alex also works in general corporate matters including registration of businesses and partnerships in Nova Scotia, incorporation of Nova Scotia limited and unlimited liability companies and assists with amalgamations and reorganizations. She works closely with other professionals to ensure the best result for her clients. Ian D. Brown Ian […]

You Had me at Hello. How to network like a pro by simplifying your message

As an entrepreneur , we are constantly promoting ourselves. At networking functions, around a table ( pre-pandemic), on print and online. Sometimes we only have a short amount of time or space to get our message out to make that first great impression where the other person says “You had me at Hello” Often times we get nervous or we are not sure what to say. Your messaging sometimes gets muddy with features and details that don’t speak to the person you are talking to. They can’t relate or they don’t buy in to your product or service. You haven’t given them a reason yet! How you interact with people for the first time and how you network can be the difference from doing ok financially in your business to rocking it . Your message needs to be clear so the person you are talking doesn’t get confused by what you do but rather gets excited about it. In this session we will talk about how to narrow the focus of your message, how to create that compelling offer, and what are best practices for follow-up. Register Now

All The Difficult Things

(THAT HAPPEN IN MOST MEETINGS)...AND HOW TO DEAL WITH THEM They interrupt. They won’t join in. The monologuer is doing it again. Something feels tense. There’s a power struggle. Oh, no...not this again… We’ll never get through the agenda at this rate. And it goes on from there. We’re sure you can relate. Gatherings of people are complex because people are complex, and when we get together in groups, the complexity of our relationships, personalities and agendas is laid out bare for all to see (except, usually, ourselves). Add technology, a bit of uncertainty, and a dash of emotion, and YIKES, we are off to the races! The good news is, the typical struggles you experience when leading or facilitating a group are totally normal, and utterly commonplace. What’s more, there is a pattern in the chaos of all the difficult things that often happen in meetings. Which means there’s lots of simple adaptations we can make to bounce back, soothe the nerves, and get things back on track to keep everyone rolling. Come join us for a lifting of the hood where we’ll take a good, clear look at the common difficulties meeting facilitators are always juggling, and how […]

Building a Financial Blueprint to Navigate Through a Crisis

Having a cash flow plan for your business brings calmness in times of crisis. By calculating the financial runway of your business you will be able to make financial decisions from a place of control rather than from fear. During this 12 hour program participants will design a financial blueprint for their business that will give them the steps that they can take to make sure that they have a strong business during and after the financial crisis. Please note, only Nova Scotia businesses qualify for this program.  6 Week Session Group 1 May 27, 2020 1pm-3pm June 3, 2020 1pm-3pm June 10, 2020 1pm-3pm June 17, 2002 1pm-3pm June 24, 2020 1pm-3pm  NOTE - no class on Canada Day, July 1, 2020 July 8, 2020 1pm-3pm APRIL STROINK, BComm, RHU, EPC, PFP April is a certified Profit First Professional, she trains SMEs on how to design financial systems within their businesses to become more profitable. April is a facilitator for the Department of Labour and Advanced Education and an Associate Professor at NSCC. She has helped hundreds of people and small businesses level-up their finances through her workshops, group programs, and one-on-one coaching. In her previous life, April managed […]

Navigating COVID-19: Mindfulness For Mental Health

The global pandemic has generated greater need and attention for Mental Health/Wealth. Practicing mindfulness means focusing in the ‘present’ rather than reliving the past or worrying about the future. Let Mindfulness give you a ‘Present’! For decades ‘soft skills’ haven’t got the respect and consideration it deserves in business or society. It has been an after thought or perhaps when we have the time to think about it. The current pandemic has created an urgency to rethink and shift focus on soft skills both for leaders and teams NOW. Many of you know, as an adult I have consciously and joyfully devoted over three decades to practicing, researching, and implementing Mindfulness. I have experienced incredible benefits of Mindfulness in every aspect of my life and those I have worked with over the last 15 years. Let Mindfulness boost your mental health and wealth! You’ll learn: What is Mindfulness Some of the benefits of mindfulness What is in it for you Practicing Mindfulness NOW Managing stress or improving total well-being aren't enough of an incentive for you? Scientists have discovered that mindfulness techniques help improve physical, emotional, and mental health. Did you know creativity, productivity, and innovation comes from our mind? […]

Ocean Innovators Meetup Series

The Ocean Innovators Meetup offers an opportunity for the ocean community and those interested in the marine sector to come together, share innovative ideas and create new connections. This summer, the Ocean Startup Project will host an Ocean Innovators Meetup event series in collaboration with Pisces Research Project Management. The upcoming events will each feature a theme that focuses on an ocean sector highlighted in our Ocean Startup Challenge competition, which is set to launch the first week of June. Register Now

Resetting your Marketing Strategy

Join Tourism Nova Scotia and our marketing agency of record, m5 Marketing Communications, for a webinar on how to reset your marketing strategy in the wake of COVID-19. Now is the perfect time to reflect on your business and get strategic about your marketing plan. Jonathan Duke, Vice President of Marketing and Innovation at m5 will share six things you can work on now so you can come out swinging when the time is right. In this webinar, Jonathan will cover: · One hour marketing strategy · Knowing your audience · Evolving your 4 Ps: Product, Price, Promotion and Place · Reducing risk through (quick) research · Digital lead generation · Defining your brand Register Now

Navigating COVID-19: Content Strategy in the New Economy

The approach to sharing your organization’s story has changed significantly. In the midst of a pandemic, you need to be thinking about how and where your organization should be showing up and content opportunities and considerations. Join NATIONAL’s Kristie Forbes and Jill Hartlen for strategic guidance on this topic, including an outline of how to effectively engage with your audiences and what you should be thinking about as we embark on this ‘new normal’ for our businesses. ABOUT THE PRESENTERS: Kristie Forbes, Senior Consultant Kristie excels at uncovering powerful insights, telling great stories and helping brands connect with their consumers in meaningful ways. A marketing professional with both agency and corporate marketing experience across various industries, including multi-national quick service restaurants, telecommunications, consumer-packaged goods and public sector organizations, Kristie has been proud to support brands such as McDonald’s Canada, Nestle Canada, GlaxoSmithKline, Eastlink, Nova Scotia Liquor Corporation, and the IWK Foundation. She is a recipient of Marketing Magazine’s prestigious Top 30 Under 30 Award for her marketing leadership. Jill Hartlen, Senior Strategist  Jill has been advising clients on smart, creative strategies in Canada and abroad for over ten years. With a unique blend of experience across healthcare, consumer, business and government […]

Navigating COVID-19: Change Management for the New World

Change is certain. Buy-in isn’t. Creating buy-in is difficult work. Organizations that are good at change are able to quickly align people around new ways of doing things in response to opportunities or threats. Those that master it build resilience and an enduring competitive advantage. In this webinar you will: Understand change management best practice and their role in it Gain experience applying best practice in a no-risk environment Be ready to use this knowledge and skills to support future change at the organization Apply change best practice, theories, approaches, and principles to their diverse business situations Build and develop stakeholder buy-in through application of tools and techniques Register Now