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Navigating COVID-19: Content Strategy in the New Economy

May 28, 2020 @ 3:00 pm - 4:00 pm ADT

The approach to sharing your organization’s story has changed significantly. In the midst of a pandemic, you need to be thinking about how and where your organization should be showing up and content opportunities and considerations. Join NATIONAL’s Kristie Forbes and Jill Hartlen for strategic guidance on this topic, including an outline of how to effectively engage with your audiences and what you should be thinking about as we embark on this ‘new normal’ for our businesses.

ABOUT THE PRESENTERS:

Kristie Forbes, Senior Consultant

Kristie excels at uncovering powerful insights, telling great stories and helping brands connect with their consumers in meaningful ways.

A marketing professional with both agency and corporate marketing experience across various industries, including multi-national quick service restaurants, telecommunications, consumer-packaged goods and public sector organizations, Kristie has been proud to support brands such as McDonald’s Canada, Nestle Canada, GlaxoSmithKline, Eastlink, Nova Scotia Liquor Corporation, and the IWK Foundation.

She is a recipient of Marketing Magazine’s prestigious Top 30 Under 30 Award for her marketing leadership.

Jill Hartlen, Senior Strategist 

Jill has been advising clients on smart, creative strategies in Canada and abroad for over ten years. With a unique blend of experience across healthcare, consumer, business and government sectors, she has a passion for translating complex subjects into impactful stories that resonate with audiences.

Recently, Jill spent five years based in the U.K., focused on global healthcare and lifestyle consumer health clients leading media launch strategies, corporate communications, public affairs and integrated campaigns. Through leading award-winning campaign mandates for top pharmaceutical companies, she has a proven ability to thrive in complex, regulated industries facing reputational, audience perception and compliance challenges.

Jill brings experience on international product launches and global awareness campaigns. She loves helping clients find clarity and confidence as they navigate market access milestones, issues management challenges, and organizational change.

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