Digital Nova Scotia

Digital Nova Scotia (DNS) is the industry association
for Nova Scotia’s $2.5 billion ICT and digital technologies sector.

Our programs, events, and opportunities enable us to connect our digital community and proudly promote its successes. Through skills development, capacity building, industry events, strong partnerships and the promotion of IT opportunities, we are supporting our sector as it continues to grow, evolve and thrive.

We are a membership-driven organization. Our members range from startups and SME’s to large multinational corporations, universities and colleges, government, and non-profits. We pride ourselves on connections. Connecting industry leaders through networking events and roundtable discussions, connecting industry with talent through our opportunities portal, and connecting with national organizations to increase the profile of our sector and province. Interested in becoming a member, join today!

To foster the growth of the digital economy in Nova Scotia.

As the industry association for the fastest growing sector in the province, Digital Nova Scotia encourages our tech talent and growing ecosystem of digital businesses to start here, stay here, and grow here! Our members at DNS range from core digital businesses and businesses who have IT and digital technology departments, and range in size from startups and SMEs to large multi-national technology corporations, universities and colleges, government, and non-profits. We believe Nova Scotia has the “IT” factor: globally competitive talent, an ecosystem of support, and a drive to push our economic boundaries – our opportunities are endless!

Our organization began as the Software Industry Association of Nova Scotia (SIANS) and later became the Information Technology Industry Alliance of Nova Scotia (ITANS), before re-branding to be the Digital Nova Scotia that we are today! We’re a non-profit organization that is dedicated to growing and developing Nova Scotia’s digital technologies industry – faciliating connections, providing professional development and capacity building opportunities, and promoting our digital sector. Originally incorporated in 1989, Digital Nova Scotia has been leading our industry for 30 years.

Our board is comprised of volunteers from industry, education and supporting agencies, and we strive to maintain a diverse board to reflect the diversity of the digital industry within Nova Scotia. We’re extremely proud of our Board of Directors – learn a little more about them here!

Meet Our Team

Wayne Sumarah Card

Wayne Sumarah

Chief Executive Officer

Wayne is very passionate about the tech sector, having spent the majority of his career with industry-leading ICT companies across Canada. His leadership roles have encompassed strategic business planning, organizational growth, client acquisition, marketing, new product and service development, and program design and implementation. In addition to these corporate leadership roles within the tech sector, he brings a unique combination of small business and public sector experience, including operation of a digital marketing agency and various senior leadership roles within government that focused on economic growth, sector development, innovation, and workforce development.  

A native Haligonian, and proud Nova Scotian, Wayne is honoured to be leading the outstanding team at Digital Nova Scotia in fostering the growth of the province’s tech sector and the digital economy.

Robert Haldane

Director of Operations

With an MBA from Saint Mary’s University, Rob has a background in finance, economics, and project management. Having worked in the telecommunications sector for several years, Rob has a broad range of experience related to product design and launch, strategic planning, and financial and market analysis. A seasoned project manager, he values respectful communication and out-of-the-box thinking as part of his leadership style. Born and raised in Nova Scotia, Rob is interested in exploring all the exciting ways that the digital sector can positively impact the province and the individuals who live and work here. In his spare time, Rob can usually be found exploring the woods with his dog or reading a good book.

Rochelle Roberts

Director, Marketing
& Communications

With extensive experience in partnership marketing, Rochelle brings a passion for delivering innovative strategies to her role at Digital Nova Scotia. After studying in the journalism program at the University of King’s College and Dalhousie University until 2008, she has returned to Halifax after 12 years spent in the tourism marketing sector in British Columbia and Ontario. Her previous positions have been heavily-focused on collaborative marketing campaigns that combined digital platforms with traditional media. She is looking forward to building on the strong relationships that already exist in the Nova Scotia ICT sector while employing her skills in communications, graphic design, social media management, and partnership marketing.

Born and raised in Nova Scotia, Rochelle is excited about reconnecting with all of the beautiful outdoor spaces that she missed while living in other parts of the country.

Angie Barron

Office Manager

Originally from Nova Scotia, Angie has over 15 years of experience in professional office positions and manages administrative duties for her colleagues at Digital Nova Scotia. Following her BSc degree at Mount Saint Vincent University, Angie could be found organizing medical clinics for Easter Seals Nova Scotia, before moving out west to work as a fund development officer for non-profit organizations in Alberta.  Having relocated back to Nova Scotia in 2018, along with her four-legged friends, she continues to follow her passion for working in, and volunteering for, the non-profit sector.

Victoria Jeha

Project Manager

As a second generation immigrant born and raised in Nova Scotia, Victoria is passionate about diversity and the cultural seams that make up our landscape in the Maritimes. She consistently brings her unique perspective and approach to everything she works on. As a graduate from Dalhousie University in 2015 with a double major in International Development Studies and Sustainability, Victoria has since focused her work around equity and inclusion with a variety of non-for-profits including Ulnooweg Development Group, World University Services of Canada, and Farmers’ Markets of Nova Scotia. Also an Oxford Seminars TESOL certified instructor, Victoria is largely motivated by forming connections with new people from different backgrounds. Her work as an educator and facilitator has ranged and included: photography instruction in the Rocky Mountains of Alberta, to facilitating STEM skill based curriculum in indigenous communities of Cape Breton; as well as an Educational Program Assistant with the Halifax Regional Centre for Education. Victoria is equally motivated by challenges – finding innovative solutions to complex social problems, and digging into the fine details of a new project are included on her roster of passions and skills.
In her spare time, she can most likely be found with a camera in hand pursuing her love of photography and filmmaking, tackling a DIY art project, or spending time with loved ones by the Atlantic ocean.

Brianna MacAulay

Member Engagement Specialist

Originally from Cape Breton Island, Brianna moved to Halifax in 2007 to study Public Relations at Mount Saint Vincent University (MSVU). While at MSVU, Brianna completed co-op terms at Transport Canada, Nova Scotia Environment and the Canadian Museum of Immigration at Pier 21. With an interest in the non-profit sector, Brianna finished her degree and joined the Multiple Sclerosis Society of Canada, Atlantic Division as their Senior Development Coordinator for six years. A known relationship-builder, Brianna has extensive experience and passion for establishing and fostering relationships. Believing solid relationships are the foundation for success, Brianna brings clear communication, problem solving, empathy, and commitment to all she does. With experience in stakeholder engagement, communications, marketing, event planning and fund development, Brianna is excited to delve into the tech industry and work with DNS members and help share their stories. With a passion for biodiversity and environmental conservation, Brianna volunteers with the Ecology Action Centre and actively seeks opportunities to help protect Nova Scotia’s wilderness. In her spare time, you can find Brianna checking out local restaurants, hiking and bicycling around the city.

Hannah Edgar

Project Manager

Hannah holds a Bachelor of Arts degree from Mount Saint Vincent University, where she graduated in 2015 with a Major in Communications and a Minor in Business Administration. During her time at the Mount, Hannah joined the recruitment team, welcoming prospective and new students onto campus – it was there that she found her knack for relationship-building, which she now brings to Digital Nova Scotia. Once she finished her degree, Hannah followed her passion for traveling and spent several years abroad living and working in both Australia and New Zealand. The world of digital is not new to Hannah, her roles in digital production studios have given her a broad range of skills from project coordination and internal communications to content creation and training. When she’s not in the office, you can find Hannah spending time with family or out exploring new areas by bike or kayak.

Kyle Armstrong

Communications Coordinator

Kyle is completing his third co-op placement as part of his Bachelor of Commerce. Kyle is a proud Haligonian and is currently in his third year of Commerce at Dalhousie University. Kyle completed his previous co-op work placements at Swain Chartered Professional Accountants Inc. and Association Solutions Ltd. He has also worked part-time at Scotiabank during his studies. Although Kyle has chosen to major in accounting, he looks forward to working with Digital Nova Scotia and learning about the growing technology sector in our province. Kyle has a love for the outdoors and can be found throwing a frisbee on the Commons, enjoying the waves at Lawrencetown Beach or boating on Porters Lake when he is not in the office or studying.

Song Headshot

Song Pho

Project Coordinator

Song is currently a third-year student in Applied Computer Science at Dalhousie and she is also working towards a minor in Innovation and a certificate in User Experience. Her ultimate career goal is to create sustainable technology solutions, which require collaborations between economics, computer science and social studies. She’s looking forward to working with Digital Nova Scotia to learn about our meaningful projects and the keys to success in the tech sector. Song has also volunteered to teach children about circuits, Scratch games and #D printing at the Discovery Centre. She enjoys it because no matter how familiar she is with a topic, she can always learn from the fresh observations of others.

Caitlin Patterson

Director, Marketing
& Communications (on Maternity Leave)

With a Bachelor of Public Relations, a minor in Marketing and close to six years’ experience; Caitlin Patterson prides herself on effectively crafting messages, developing strong relationships, and creating innovative marketing materials. With expertise ranging from social media management and communication planning, to internal communications and graphic design, Caitlin brings passion and enthusiasm to her role with Digital Nova Scotia. Previous roles with CEED, the Centre for Entrepreneurship Education and Development, and Laing House, have provided her with experience in both the non-profit and private sectors, and enabled her to develop strong skills in the development and implementation of strategic and business plans.
Originating from the United Kingdom, Caitlin has called Nova Scotia her home for 8 years. Currently, she volunteers as Vice Chair on the East Hants Community Learning Association Board.

Get in Touch!