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Your Web Strategy: Leveraging Google Analytics and SEO for Business Growth

May 25, 2020 @ 10:30 am - 1:30 pm ADT

Google and SEO Alison K

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off!

Google Analytics and SEO are household names, but before you dive into them you need to have your website strategy ready!

With a fully developed web strategy, you’ll be able to measure the success of your efforts in copywriting and design choices, information architecture, user experience, accessibility, social media and digital marketing efforts and sales/awareness growth.

After this program, you’ll walk away with a 12-month web strategy and know how to effectively implement Google Analytics and SEO into your web presence to drive growth and sales. We’ll be leveraging a peer-to-peer support network through an interactive slack channel, where participants can ask each other questions and provide support for one another. This immersive program will also include 5 hours on 1-1 consultation time outside of workshop hours that will allow you to gain guidance and support beyond the classroom as you apply what you have learned.

Workshop #1: Website Strategy Development (2 Sessions on May 25 & May 27, 2020)

  • Group workshop sessions from 9:30am – 12:30pm
  • Learn to articulate business goals through the lens of your website
  • Participate in a peer website audit to identify areas of improvement based on goals
  • Understand SEO basics and what concepts are applicable to your website strategy

Workshop #2: Diving into Google Analytics (2 Sessions on June 15 & June 18, 2020)

  • Group workshop sessions from 9:30am – 12:30pm
  • Gain an overview of the Google Analytics Dashboard
  • Locate areas of Google Analytics to focus on based off your web strategy
  • Understand annotation and reporting in Google Analytics
  • Optimize your Google Analytics Setup
  • Set up Goals in Google Analytics, and add Google Search Console to your Google Analytics setup

Slack Group + Quarter Check-in (Check in on September 14, 2020)
Peer learning is an important component of this program, so you’ll be added to a group Slack channel where you can ask questions and receive peer feedback on what you’ve done so far.

We all know life gets busy, so at the 3-month mark, you’ll send in a one-page summary showcasing efforts made and trends found through your reporting. Don’t worry, you’ll be given a template!

One-on-One Coaching:
When dealing with Analytics and SEO, each company has their own questions, so you’ll receive 5 hours of on-demand virtual coaching with the facilitator. We recommend you spread them out over a 10-month period so you can revisit and adjust your website strategy, get additional training on Google Analytics as the year progresses, or look at your next moves.


This program has been fully funded through Workplace Innovation and Productivity Skills Incentive (WIPSI), and will be provided FREE for DNS members with less than 50 employees. If your company has more than 50 employees, 50% of program costs will be funded. You must meet all eligibility requirements to take part in this opportunity.

  • Be operating within the tech sector as a tech business
  • Be Located in Nova Scotia and be registered with the Nova Scotia Registry of Joint Stocks or incorporated by an act of the Nova Scotia legislature
  • Be in business for at least one year
  • Have at least 25,000 dollars in wages or owner remuneration (this is not revenue; this is wages paid out either to employees or to the owner)
  • Be a DNS member prior to the program start date
Apply for the Program!

Please submit your completed form to [email protected] with your preferred course in the subject line.


About Alison K:
Alison Knott, Founder of Alison K Consulting

Known as everyone’s favourite hyperactive web nerd, Alison K (formally Eraserheader Design) helps clients dive into the data that matters. She has worked with non-profits, B2B and B2C companies across the country match existing marketing systems to online performance… and then propel them to the next level of success. In addition to facilitating webinars and seminars, she has held teaching positions at NSCC IT Campus and NSCAD University.  An international creative tech speaker, Alison is passionate about the intersection of web, creativity and business. Her presentations are an unusual blend of high-octane enthusiasm and actionable lessons. Boring tech jargon has no place in her talks!



May 25, 2020
10:30 am - 1:30 pm ADT
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