Events from March 25, 2021 – April 5, 2021 – Page 8 – Digital Nova Scotia – Leading Digital Industry

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2021 Halifax Business Awards

The Halifax Business Awards is the Halifax Chamber of Commerce's most glamorous event of the year. This gala event boasts a spectacular night of entertainment, prestige, and celebration, recognizing risk takers and the success of our thriving business community. Join us this year as we take the Halifax Business Awards Virtual! Let's gather together to celebrate our resiliency, adaptability and our successes as a community throughout this past year. Virtual tickets for the 2021 Halifax Business Awards are Free for all to attend! Learn about the finalists here Register

The Right Fit: Identify Your Most Profitable Customers

If business leaders want to rapidly respond to market changes and grow faster, then they must understand their audience. "Who are your "best-fit’ customers?” And, “What really makes them tick, click, and buy?” If you can't answer these questions... you’re in trouble. Join Katelyn Bourgoin for a 3-hour interactive workshop. During this hands-on workshop, you'll complete exercises to help you to zero-in on your ideal customers and create an actionable customer persona to guide your marketing efforts. Who Should Attend Business leaders who "wear many hats" including leading innovation, marketing and strategy Marketers who want to work smarter and convert more leads Salespeople who need more prospects to bite so they can reel them in Meet Your Instructor Katelyn Bourgoin is a 3X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More […]

Business Continuity Toolkit

In the third session of the series, Halifax Partnership will provide a detailed showcase of the business recovery and continuity toolkit and how to leverage it to increase your resilience. The toolkit will be available to all Halifax small and medium enterprises to use and this session will walk you through it step-by-step. Register

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Halifax Smart Cities Community Event

ICTC invites all Halifax Municipality Residents to a public virtual forum to discuss the notion of a smart Halifax. On March 30th, 2021, the Information and Communications Technology Council (ICTC) will be holding a public virtual forum (over ZOOM) to openly discuss the notion of a smart Halifax. We want to hear from you, HRM residents! What is a “smart city?” Talk of smart cities may be in fashion these days but what does it actually mean for our urban spaces and their inhabitants? What are key technologies driving this change, and how will “smart” developments affect you as a Halifax Regional Municipality (HRM) resident? What is already taking place, and what should happen to ensure that future cities are not only smart but effective, inclusive and accessible? Please join us on March 30th, from 3:00 pm to 4:30 pm, to discuss these important questions, engage with others, and offer your thoughts and suggestions on what your ideal future urban space should look like. This event is open to all HRM residents eager to share their insight, experiences, and engage with one another on this important topic. This digital forum will provide participants with: A brief update on the state […]

ShopHERE – Writing for E-Commerce

Online stores have been gaining in popularity as customers look for quick and convenient ways to make purchases when and how they want. That’s become even more true during COVID as people look for more contactless purchases, delivered right to their door – and the competition is fierce! Join Taina Barrionuevo an e-commerce consultant, for tips and tricks on Writing for E-Commerce so you can make sure your online store stands out in this busy marketplace. Register

Developing Skills & Self in Response to Conflict

If you’re guiding groups, training teams, leading workshops and events, facilitating conversations…chances are, you’ve encountered uncomfortable tension in the room. And when you’re facilitating, the sudden appearance of tension, disagreement, and conflict can quickly knock you off your seat. What are some options for how to respond when difference (tension, disagreement, conflict) starts to show up in the room? Let’s dive in together! Coming up on March 23rd and 31st, a two-part master class to develop your skills & self in response to conflict. We’d love to have you with us! Register

Putting the Social Back into Social Media

Business Support Series  The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.    12 Strategies to consider for your social media presence that do not start with sales Nobody wakes up in the morning excited to see your new ad. Not even if it's on Facebook. So if you can't simply put your ads on social media, what's the point? How can a small business use social media to market their products or services if they need to be "social"? Being social can mean different things and there are many social media strategies you can employ that don't involve ads. Join Anita Kirkbride, social media strategist, for a discussion of 12 strategies you can use to find the value in social media marketing when you're a small business. Key Takaways: Content needs to have value to your audience, but value can mean different things. Not every interaction on social media has to be about selling something. If you focus on these other strategies, the sales will follow. Register

Spring Clean Your Online Presence

Many of us use the springtime as a reminder to tidy our homes and get organized – it’s time to do the same for your business’ online presence! Join Tourism Nova Scotia and Digital Nova Scotia for an encore webinar, originally presented in Spring 2020 by Alison Knott, Founder of Alison K Consulting on getting your online presence in order. There’s plenty of small, easy steps that can have a big impact in the digital realm. Alison Knott will provide you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics reviewed in this webinar are: Google My Business Google Analytics Newsletters Social Media Automation Website Auditing Register

Introduction to Image-Guided Therapy and Artificial Intelligence

In the first half of this lecture, Dr. Martel will present an overview of the concept of image-guided therapy (IGT), the introduction of new imaging modalities, and current applications in various clinical domains including surgical procedures and therapeutic interventions. The second part of the session will provide a high-level overview of the field of artificial intelligence beginning with an overview of terminology and historical context to shed light on the current state of the field. The lecture progresses to a more technical focus to provide a basic understanding of what machine learning is and what common types of machine learning are, while considering a variety of image-guided therapy applications. This webinar will be presented in English. A recording will be available with English and French subtitles. Register

Microsoft Excel 2 Workshop

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. This course is for intermediate Excel users who want to expand on their knowledge to effectively build spreadsheets for their company or small business. Learning Outcomes: Advancing charting Working with and customizing functions (Fx) Applying If statements – basic and complex Sorting, filtering, and manipulating data Creating and modifying databases Working with pivot tables and charts Creating macros Register

Navigating the Virtual World

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. During these unprecedented times that we are facing, businesses need to adapt to different ways in order to prosper.  Moving to an online platform can be challenging and daunting but a necessity for now and the future.  Join us for this 10-week course where we will ease your fears and prepare you to ignite your business online. Prepare for the future and take the stress out of the ordinary. Learning Outcomes: Internet safety Computer safety Managing your banking online Online meeting platforms Social media platforms Register