Events for March 2024 – Digital Nova Scotia – Leading Digital Industry
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Putting the Social Back into Social Media

April 1, 2021 @ 10:00 am - 11:00 am ADT

Social Media

Business Support Series 
The Business Support Webinar Serieswill exploretimely topics with industry expertsto provide key insights and answerson the best ways to succeed as a business. Hosted by the Halifax Chamber of Commerce,this series will feature a wide range of topicson how to survive and thrive.  

12 Strategies to consider for your social media presence that do not start with sales
Nobody wakes up in the morning excited to see your new ad. Not even if it’s on Facebook. So if you can’t simply put your ads on social media, what’s the point?

How can a small business use social media to market their products or services if they need to be “social”?

Being social can mean different things and there are many social media strategies you can employ that don’t involve ads. Join Anita Kirkbride, social media strategist, for a discussion of 12 strategies you can use to find the value in social media marketing when you’re a small business.

Key Takaways:

  1. Content needs to have value to your audience, but value can mean different things.
  2. Not every interaction on social media has to be about selling something.
  3. If you focus on these other strategies, the sales will follow.