Past Events from June 9, 2020 – June 30, 2020 › Training › – Page 6 – Digital Nova Scotia – Leading Digital Industry

Training

  1. Events
  2. Training

Events Search and Views Navigation

Event Views Navigation

Today

Social Selling Success (Optional free workshop)

How to Use LinkedIn to Fill Your Pipeline Now is a great time to rethink and evolve your social media sales strategy. Mike Montague, Sandler’s Global Head of Content and author of "LinkedIn the Sandler Way," will dive into his effective methods for utilizing social media, specifically LinkedIn, to add more people, opportunities, and information to your sales pipeline. Learn how to prospect from the comfort of home. Looking for a break instead of this workshop? No worries. Take a leisurely break, eat, stretch, move around, check your emails, take out the dog, and mentally prepare for the second half of the summit. Either way, you've got 45 minutes before it's time to focus on sales strategies. Register Now

Winning Sales Strategies for Today’s World

Get ahead and stay ahead by avoiding the "Buyer-Seller Dance" Designed for salespeople, sales leaders, and business owners. Gain the skills that will help you who set goals and succeed. Whether you are trying to avoid a sales slump or maximize your peak sales window, these selling strategies will help you get ahead and stay ahead of the competition. Selling is a slight edge business, and sometimes, the advantage of beating your competition can mean millions of dollars. You'll learn how to: > Manage behaviors and best practices to develop your people > How tracking revenue goals provide lagging patterns > Top performers' approach to culture Register Now

Simple & Accessible Applications for AI & Machine Learning

In Part 2 of our 3-part series, Jennifer LaPlante from DeepSense will explain how participants can begin working with Artificial Intelligence and Machine Learning. Attendees will be introduced to free and easy ways to explore these technologies such as how to build a chat-bot feature or use image prediction and classification. The session will also cover methods participants can use to compare possible AI & ML initiatives. Participants will walk away with: • Knowledge of online tools available to start integrating artificial intelligence into their businesses or organizations • Methods to compare possible AI & ML initiatives Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. LaPlante’s career began in research and analytics in Ontario before expanding into more technological roles after moving to Atlantic Canada. She holds an MBA and is currently working towards an MSc in Computing and Data […]

The Fundamentals of SaaS Marketing Today

In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an ecommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of start ups and sits on the board of director for a handful of non-profit organizations.

Building Connection with Your Customers Through Social Media – Part 2

Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or already have social media accounts for your tourism business, this will help you get to the next level to connect with your customers. In this webinar, Ingrid from word-craft will discuss: How to engage with your followers Making sense of insights Boosting and targeting posts Tourism Nova Scotia and Digital Nova Scotia invite you to join a webinar delivered by word-craft on social media during the COVID-19 pandemic. Register

Setting Up Your Website for Social Media Success

Do you want to just get down to the business of doing business, and not spend time knee-deep in your website? Just started a new business and need to get all your ducks in a row quickly? Join me on this FREE webinar to learn about the essential items your website must have to ensure social media success. _________________________________________________________________________________________ Anita Kirkbride, owner and Head Twirp at Twirp Communications, is a highly sought after social media consultant and speaker who helps small business owners and entrepreneurs leverage their social media. She is Halifax’s leader in social media training and consulting, founder of Social Media Day Halifax, and the pioneer behind Responsible Scheduling — guidelines that help clients make the most of their social content without overwhelming or ignoring their audience. For over a decade, Anita has been helping businesses and agencies improve their social skills and manage their own social media marketing through social media consultations, strategy development, training, and audits. She’s also been a featured speaker at a variety of industry conferences and business events including Atlantic Internet Marketing Conference, Blog Jam, PodCamp and the Centre for Women in Business. Register Now

Delivering Under Pressure

Dame Tanni Grey-Thompson is one of the UK’s most successful athletes. She has spent her career working under pressure, whether competing as a professional athlete or working in politics. She is the most decorated Paralympian in the world and one of the subjects in Alastair Campbell’s book, Winners and How They Succeed. In this interview, Tanni will share how she managed to cope with the stress of expectations and become a global ambassador for disability sport. Register Now

A Website That Works For Search Engines And People

This is the third session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Your website isn’t an ‘online brochure’. It’s your sales, marketing and customer service teams all rolled into one. But how do we insure people find your business when they’re not familiar with your brand? What are the things we can do that makes it easier to be found by search engines, but also understood by people? In this session, Alison K will cover: Search Engine Optimization: what it is and how to apply it to your site now Google My Business page: why you need it and how to set up a great listing Register Now   About Alison Knott Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour and a welcomed absence of tech jargon. In addition to public speaking, Alison has held teaching […]

Einstein Engagement Frequency & Engagement Scoring

Part 1 of 4 part webinar series: Master Einstein for Salesforce Marketing Cloud In this webinar series, you will learn how to quickly get started using Einstein for Salesforce Marketing Cloud, and how you can use this integrated AI toolset to increase your marketing impact, enhance customer segmentation and build highly personalized cross-channel experiences. Register Now

Implementing Lean Activity Based Planning for Business Process Improvement

A 1-day workshop on how to integrate Lean and Activity-Based Planning to strengthen business process improvement initiatives About this Event This one-day online workshop (delivered on 2 successive mornings) covers the basics of Lean and Activity-Based Planning (ABP) and how they can be merged into a comprehensive approach for business modeling, resource management and process improvement. Following the Lean Six Sigma DMAIC approach, combining Lean and ABP offer a means to: Define – understand the problem(s) within the processes and conduct a strategic and operational assessment to determine the best opportunities for business process improvements and utilize a proven methodology to tackle them Measure – recognize non-value-added activities within a process and how to collect and validate operational, financial, and performance data to model current and future state processes Analyze – evaluate model results and explore operational and financial relationship to help recognize root causes for waste (non-value-added work) and other process problems Improve – identify process improvement ideas and test/evaluate potential solutions to assess the impact on throughput, quality, resources, costs and profitability Control – develop strategies to sustain a Lean-ABP program and move towards a continuous improvement culture through understanding leading performance and quality indicators Workshop Dates/Times: Wednesday, […]

Implementing Lean Activity Based Planning for Business Process Improvement

A 1-day workshop on how to integrate Lean and Activity-Based Planning to strengthen business process improvement initiatives About this Event This one-day online workshop (delivered on 2 successive mornings) covers the basics of Lean and Activity-Based Planning (ABP) and how they can be merged into a comprehensive approach for business modeling, resource management and process improvement. Following the Lean Six Sigma DMAIC approach, combining Lean and ABP offer a means to: Define – understand the problem(s) within the processes and conduct a strategic and operational assessment to determine the best opportunities for business process improvements and utilize a proven methodology to tackle them Measure – recognize non-value-added activities within a process and how to collect and validate operational, financial, and performance data to model current and future state processes Analyze – evaluate model results and explore operational and financial relationship to help recognize root causes for waste (non-value-added work) and other process problems Improve – identify process improvement ideas and test/evaluate potential solutions to assess the impact on throughput, quality, resources, costs and profitability Control – develop strategies to sustain a Lean-ABP program and move towards a continuous improvement culture through understanding leading performance and quality indicators Workshop Dates/Times: Wednesday, […]

Alison K on search engine optimization *and* self-employment optimization

Are you ready for a double header? Alison K will talk about two different optimizations that lead to transformation. First, she’ll dive into SEO for websites. Learn about the basics of how to balance being found by both people and search engines. Then, Alison K will follow up with how she optimized her own skills and services to go from in-house graphic designer to owning her own web + brand consultancy. Transformation abounds in this talk – free of jargon, she promises. Register Now