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Building a brand during one of the noisiest times to be a company isn’t easy. If you follow TechCrunch, Wired or Hackernews — you likely see the increasing number of SaaS companies entering market each day. This velocity is resulting in more noise and more competition. Thus, it’s more important that your brand is equipped with the insights necessary to know how to win at digital marketing.

This presentation will cover:

  • The Fundamentals of SaaS Marketing Today
  • Identifying The Appropriate Marketing Mix
  • Unlocking Distribution Channels To Drive Growth
  • The Role Of Content For Both Paid & Organic Traffic
  • How Content Can Be Used To Generate Sales

This free webinar is presented in partnership with the Acadia Entrepreneurship Centre.

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About Ross Simmonds

Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube and more.

In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an ecommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of start ups and sits on the board of director for a handful of non-profit organizations.

Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more. He’s spoke at global conferences about digital marketing for small, medium and enterprise brands at events like MozCon, SearchLove, LearnInbound Webbdagarna, CTAConf and more. He was named in Mashable as one of the top Snapchat marketers in the world and writes regular about marketing at RossSimmonds.com.

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