Events from April 24, 2026 – September 4, 2019 › Training › – Digital Nova Scotia – Leading Digital Industry
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  • April 2026

  • Tue 28

    Trade Market Intelligence Program | Lunch & Learn

    April 28 @ 12:00 pm - 1:30 pm ADT
    Cape Breton Business Innovation Centre 500 George Street #suite 200, Sydney, NS, Nova Scotia, Canada

    Explore new markets with Megan MacAulay—learn how TMI insights can guide growth, reduce risk, and support smarter expansion decisions. A Lunch & Learn with Megan MacAulay Thinking about expanding beyond your local market—but not sure where to start? Understanding where your product or service fits, and which markets offer the best opportunity, can make all the difference. In this Lunch & Learn, Megan MacAulay from Invest Nova Scotia will introduce the Trade Market Intelligence (TMI) program and how it helps businesses make informed decisions about growth and expansion. You’ll learn how to access customized market research, identify new opportunities, and reduce the guesswork when exploring new markets. Whether you’re considering exporting for the first time or looking to grow into new regions, this session will show you how data-driven insights can support your next move. What you’ll learn: • What the Trade Market Intelligence (TMI) program is and how it works • How to access market research tailored to your business • Ways to identify new markets and growth opportunities • How data can support smarter, more strategic decisions • Who is eligible and how to get started with TMI Who this is for: This session is ideal for startups, […]

  • Wed 29

    Bridging Marine Excellence w/ AI-Driven Observability

    April 29 @ 9:30 am - 3:30 pm ADT
    COVE Colin MacLean Hall, Dartmouth, Nova Scotia, Canada

    AI observability foundations, real-time visibility, public sector and defense outcomes, plus a Dynatrace demo for strategic innovation. Event Overview Join PureLogic and Dynatrace for a private session exploring how AI-driven observability is helping organizations gain real-time visibility across increasingly complex environments. Set against the backdrop of Atlantic Canada’s marine innovation ecosystem, this event will highlight how observability supports mission-critical operations across both public and private sectors, including defense. Throughout the day, attendees will learn about the foundations of AI Observability, the value of real-time insights for strategic decision-making, and how public sector customers are using Dynatrace to improve performance, resilience, and innovation. The session will also include live demonstrations showing how observability can help organizations respond to operational challenges, modernize with confidence, and build a stronger common operating picture. Event Details When: Wednesday, April 29, 2026 | 9:30 AM – 3:30 PM Where: Colin McLean Hall, COVE | 27 Parker Street, Dartmouth Theme: Bridging Marine Excellence with AI-Driven Observability

  • Thu 30

    Marketing Your SME on a Budget: Practical Strategies for Growth

    Featured April 30 @ 9:30 am - 12:00 pm ADT
    The PIER 1209 Marginal Road, Halifax, Nova Scotia, Canada Nova Scotia, Canada

    SME’s often face the challenge of growing their brand with limited marketing budgets. This practical workshop is designed to help business owners, entrepreneurs, and marketing managers learn how to maximize their impact without overspending. Participants will explore cost-effective marketing strategies, including leveraging social media, building strong customer relationships, creating engaging content, and using free or low-cost digital tools. Through real-world examples and hands-on exercises, attendees will discover how to identify their target audience, craft compelling messages, and prioritize the marketing activities that deliver the highest return on investment. The workshop will also cover how to measure results and adjust strategies to ensure continued growth. By the end of the session, participants will leave with actionable ideas, practical tools, and a simple marketing plan they can immediately apply to promote their SME effectively—even on a tight budget. Prioritize High-Impact, Low-Cost Channels Learn how to focus your limited budget on marketing activities that deliver the greatest return, such as social media, email marketing, partnerships, and word-of-mouth strategies Create Consistent, Valuable Content Discover how simple, authentic content can build trust, attract customers, and strengthen your brand without requiring expensive campaigns or large teams Measure What Works and Optimize Understand how to track key […]

  • May 2026

  • Fri 1

    Workshop: AI in the Workplace – A Practical Guide for Business Leaders

    May 1 @ 8:30 am - 4:00 pm ADT
    Halifax Chamber of Commerce Building 32 Akerley Blvd, Dartmouth NS B3B 1N1 Halifax Chamber of Commerce Building 32 Akerley Blvd, Dartmouth NS, Dartmouth, Nova Scotia, Canada

    Join the Halifax Chamber of Commerce as Symplicity Designs offers their 1-day training on AI in the Workplace, covering best practices on how to leverage its use in each core area of your business (Marketing, Sales, Operations, HR, and Leadership). This comprehensive training will provide current best practices and risk mitigation when employing artificial intelligence in a business setting, beginning with practical ground rules regarding AI’s use as a co-pilot. The training is designed to include every level of eagerness and reluctance in the face of AI, with hands-on activities, and open Q&A periods at the end of each section. MEET YOUR FACILITATOR Matt Symes, CEO & Founding Partner Symplicity Designs Matt Symes is the CEO and founding partner of Symplicity Designs. He has guided 600+ private and public-sector organizations through strategic transformation, unlocking over $1B in profitable growth and helping Symplicity earn and sustain B-Corp certification—with impact that places the firm among the global top decile for the triple bottom line. As a serial company builder, he has started, acquired, and scaled a diversified portfolio—from a specialty coffee roastery to professional services—giving him credibility that most consultants can only reference. He is the AI Entrepreneur-in-Residence at UNB’s Technology Management & Entrepreneurship (TME) program, a […]

  • Fri 8

    Workshop: What If Your Pricing is Your Biggest Profit Problem? An AI-Amplified Masterclass for Business leaders

    May 8 @ 8:30 am - 4:00 pm ADT
    Halifax Chamber of Commerce Building 32 Akerley Blvd, Dartmouth NS B3B 1N1 Halifax Chamber of Commerce Building 32 Akerley Blvd, Dartmouth NS, Dartmouth, Nova Scotia, Canada

    Is your current pricing strategy based on data or guesswork? "What If Your Pricing is Your Biggest Profit Problem? An AI-Amplified Masterclass for Business leaders" is a high-impact, one-day session that equips leaders with the architecture to align features, benefits, and human psychology, then shows you how AI amplifies every step of the process. This session will dive deep into value discovery and segmentation to uncover what your customers are actually willing to pay, using AI tools to accelerate research, surface competitor pricing signals, and model value scenarios faster than any manual process could. Because AI doesn't fix broken pricing systems, it scales whatever system you already have. You'll make sure yours is worth scaling. Symplicity Designs will deliver a hands-on Pricing Masterclass that teaches leaders how to turn price into their most powerful profit lever. Participants will learn to rapidly uncover customer value signals and segments, apply core pricing models, and architect price structures that align benefits with buyer psychology. We'll also show you how to use AI as a co-pilot throughout, from running OSINT competitor analyses and generating pricing hypotheses, to drafting value-based proposals and designing 90-day pilots with governance dashboards. You'll leave with a Value-Based Pricing Ladder […]

  • Tue 12

    Export Café Series: Germany

    May 12 @ 10:00 am - 11:30 am ADT
    1344 Summer St, Halifax, NS B3H 0A8 1344 Summer St, Halifax, NS, Halifax, Nova Scotia, Canada

    Gain actionable insights, practical considerations, and trusted contacts to successfully enter and thrive in this market Part 3: Germany — Europe’s Innovation Powerhouse in Life Sciences Discover new markets for your business through Life Sciences Nova Scotia (LSNS)'s Export Café Series: Unlocking New Growth Opportunities Abroad in 2026. LSNS, in partnership with Global Affairs Canada and the Nova Scotia Health Innovation Hub, is pleased to host their third market‑focused session. Each instalment in this hybrid educational series highlights a global market with strong potential for life sciences collaboration and strategic expansion opportunities for Nova Scotia companies. This session will focus on Germany- one of the world’s most robust life sciences markets, driven by a dense network of biotechnology, pharmaceutical, and medical technology organizations supported by advanced research institutions. In this session, Canada’s Trade Commissioner Service will guide participants through the German market landscape, exploring business culture, opportunity areas, and strategic pathways for Canadian life sciences companies. A partner panel will follow, highlighting programs and supports available to help Nova Scotia organizations expand their business or R&D presence in Europe’s largest economy. Learn how to position your business for global success in 2026 and beyond.

  • Thu 14

    Cyber Security | Lunch & Learn

    May 14 @ 12:00 pm - 1:30 pm ADT
    Cape Breton Business Innovation Centre 500 George Street #suite 200, Sydney, NS, Nova Scotia, Canada

    Learn cybersecurity basics with Matt Usher—spot risks, protect your business, and take practical steps to stay secure. A Lunch & Learn with Matt Usher Cyber threats aren’t just a concern for large corporations—small and medium-sized businesses are increasingly becoming targets, often without realizing how vulnerable they may be. In this Lunch & Learn, Matt Usher from NSCC’s IT program will walk you through the current cybersecurity landscape and what it means for your business. You’ll learn where common risks exist, how attacks typically happen, and what practical steps you can take to better protect your data, systems, and operations. This session is designed to make cybersecurity approachable—no technical background required—while giving you the knowledge you need to spot risks and take action. What you’ll learn: • Common cybersecurity threats facing small businesses today • How to identify vulnerabilities in your systems and processes • Simple, practical steps to improve your business’s security • Best practices for protecting sensitive data and information • What to do if your business experiences a security breach Who this is for: This session is ideal for small business owners, teams, and anyone responsible for managing business systems or data—especially those without a dedicated IT or […]

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