This is the third session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia.

Your website isn’t an ‘online brochure’. It’s your sales, marketing and customer service teams all rolled into one. But how do we insure people find your business when they’re not familiar with your brand? What are the things we can do that makes it easier to be found by search engines, but also understood by people?

In this session, Alison K will cover:

• Search Engine Optimization: what it is and how to apply it to your site now
• Google My Business page: why you need it and how to set up a great listing

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About Alison Knott

Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour and a welcomed absence of tech jargon. In addition to public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web.