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Your Web Strategy: Leveraging Google Analytics and SEO for Business Growth

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Google Analytics and SEO are household names, but before you dive into them you need to have your website strategy ready! With a fully developed web strategy, you’ll be able to measure the success of your efforts in copywriting and design choices, information architecture, user experience, accessibility, social media and digital marketing efforts and sales/awareness growth. After this program, you’ll walk away with a 12-month web strategy and know how to effectively implement Google Analytics and SEO into your web presence to drive growth and sales. We’ll be leveraging a peer-to-peer support network through an interactive slack channel, where participants can ask each other questions and provide support for one another. This immersive program will also include 5 hours on 1-1 consultation time outside of workshop hours that will allow you to gain guidance and support beyond the classroom as you apply what you have learned. Workshop #1: Website Strategy Development (2 Sessions on May 25 & May 27, 2020) Group workshop sessions from 9:30am - 12:30pm Learn to articulate […]

SEO Brunch: Online

What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Event Schedule 11:30-12:00: 10-Minute SEO Audit 12:00-12:30: SEO Discussion 12:30-1:00: Q&A Period Please join us & ask lots of questions! Statement from MacMillan Search In order to ensure the safety of our staff, attendees, and the general public, #SEOBrunch will not be held in a public venue until further notice. Instead, we will host SEO […]

Simple & Accessible Applications for AI & Machine Learning

In Part 2 of our 3-part series, Jennifer LaPlante from DeepSense will explain how participants can begin working with Artificial Intelligence and Machine Learning. Attendees will be introduced to free and easy ways to explore these technologies such as how to build a chat-bot feature or use image prediction and classification. The session will also cover methods participants can use to compare possible AI & ML initiatives. Participants will walk away with: • Knowledge of online tools available to start integrating artificial intelligence into their businesses or organizations • Methods to compare possible AI & ML initiatives Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. LaPlante’s career began in research and analytics in Ontario before expanding into more technological roles after moving to Atlantic Canada. She holds an MBA and is currently working towards an MSc in Computing and Data […]

The Fundamentals of SaaS Marketing Today

In addition to running Foundation Marketing; Ross is the founder of a wide range of different businesses including Hustle & Grind, an ecommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of start ups and sits on the board of director for a handful of non-profit organizations.

Building Connection with Your Customers Through Social Media – Part 2

Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or already have social media accounts for your tourism business, this will help you get to the next level to connect with your customers. In this webinar, Ingrid from word-craft will discuss: How to engage with your followers Making sense of insights Boosting and targeting posts Tourism Nova Scotia and Digital Nova Scotia invite you to join a webinar delivered by word-craft on social media during the COVID-19 pandemic. Register

Exploring Our Tech Ecosystems

A national conversation with our tech associations on the uniqueness of small business and start-up tech ecosystems in Canada. About this Event What does the tech small business and startup ecosystem look like across Canada? Join a virtual panel discussion to help you better understand Canada's tech start-up and small business ecosystems. The panel features industry experts; CEO of BC Tech Jill Tipping, CEO of Tech Manitoba Kay Gardiner, Vice President of ICTC Marc Lijour and Board Chair of Digital Nova Scotia Jenn Priske sharing regional insights to form a national perspective. Register Now

A Website That Works For Search Engines And People

This is the third session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Your website isn’t an ‘online brochure’. It’s your sales, marketing and customer service teams all rolled into one. But how do we insure people find your business when they’re not familiar with your brand? What are the things we can do that makes it easier to be found by search engines, but also understood by people? In this session, Alison K will cover: Search Engine Optimization: what it is and how to apply it to your site now Google My Business page: why you need it and how to set up a great listing Register Now   About Alison Knott Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour and a welcomed absence of tech jargon. In addition to public speaking, Alison has held teaching […]

Team Development Lessons from Sports

Part 1: Shifting Teams, Sports Mindset Every high level sports team has a coach, a captain, an assistant captain, trainers, and players; each of these positions has a role on the team and each position contributes to the outcome. The crossover between sports and business makes an ideal learning opportunity for employees growing into a new team or evolving with their current team. You can play any role on your team and still have a take away you can bring back to the boardroom, team environments and culture of your company! In this 90-minute webinar, we'll cover: What is "Gold Medal" thinking? What happens to a player that starts to lose? Game Day thinking Aligning a team with the same mindset Why are well-timed time outs crucial? Participants will leave this webinar with: The ability to identify which mindsets they want on their teams An understanding of the positive and negative impacts of mindset Strategies for shifting mindsets Methods for incorporating Game Day & Gold Medal thinking to their teams! Register   Team Development Lessons From Sports Part 2: Leading Teams Team Development Lessons From Sports Part 3: Growing Teams About Dave Reynolds Dave Reynolds has over 15 years of business development […]

Team Development Lessons From Sports

Part 2: Leading Teams, Communication Communication is a huge part of sports; a pitcher communicating with a catcher, a coach communicating a game plan, or a teammate calling for a pass. There are countless examples of verbal and non-verbal communication in sports that drive outcomes we desire or miscommunications that lead to an outcome we don’t desire! In this 90-minute webinar, we'll cover: How leaders communicate How to translate the score into actions Learning confirmation techniques Communicating to motivate and keep players connected to the goal Transparency and care, finding the right balance! Participants will leave this webinar with: Communication techniques for leading teams in a performance-based environment Methods for gaining confirmation and commitment Strategies to translate a result into a lesson or an actionable behaviour The ability to find a tone that drives motivation and seriousness Register Team Development Lessons From Sports Part 1: Shifting Teams Team Development Lessons From Sports Part 3: Growing Teams About Dave Reynolds Dave Reynolds has over 15 years of business development experience ranging from launching and developing new products, to refining sales strategies, and customizing learning and development programs for companies all over Atlantic Canada. Dave has been growing sales teams for the past 10 years and […]

The Ethics of AI & Machine Learning

In Part 3 of our 3-part series, Jennifer LaPlante from DeepSense will discuss how participants can navigate the social, cultural, political and ethical implications of Artificial Intelligence and Machine Learning. Attendees will learn about existing regulations, ethical processes, and the risks that companies and organizations take as they move forward with AI & ML. Participants will walk away with: • Knowledge of ethical concerns regarding Artificial Intelligence and Machine Learning • Knowledge of current regulations surrounding these technologies Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. LaPlante’s career began in research and analytics in Ontario before expanding into more technological roles after moving to Atlantic Canada. She holds an MBA and is currently working towards an MSc in Computing and Data Analytics. She is also a co-organizer of the Halifax Chapter of Women in Machine Learning and Data Science (WiMLDS), […]

Personal Branding That Works for You

The session will start with an introduction to what personal branding is (and isn’t) and its role in job search and career building in the technology industry. Participants will be guided through a discovery process to help them: Clearly and concisely articulate their personal brand Highlight their their values, key messages, and “persona” on platforms like LinkedIn Deeper understanding of how to integrate their personal brand into their professional content REGISTER About Chantal Brine Chantal is a builder- of people and businesses. An interest in the psychology behind human interaction brought her to St. Mary’s University from Bermuda, where she focused on Psychology, Business, and Human Resources. Chantal is a believer in experiential learning, a proponent for mentorship, and an active advocate for women.   In 2018, she formed En Point with the mission to support one million young adults in building careers where they connect their passion to a career. En Point has helped over 10000 people advance their careers through mentorship, skill, and confidence building.  A natural connector, in 2009 Chantal began working with small business, government groups, and nonprofits with private sector consulting firm PONO Consultants. She then transitioned to Unique Solutions Design, a North American tech-company […]

Ways To Measure Your Online Efforts

This is the fourth session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. You’ve been working hard at growing your online presence. You’re active on social media, creating content for your website and/or recommending people to visit your site so they do business with you. But are you effectively tracking the results of all this hard work? Do you have a system in place, or simply assume everything’s going great? If you’re looking for concrete ways to measure results, in this session Alison K will cover: Bad habits of website owners that wastes time and resources Matching business goals to obtainable and realistic outcomes (aka: what are good numbers?) Google Analytics: what it is and 5 quick wins anyone can get from it Register Now   About Alison Knott Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour […]