Events from April 1, 2021 – April 8, 2021 – Page 3 – Digital Nova Scotia – Leading Digital Industry

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Putting the Social Back into Social Media

Business Support Series  The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.    12 Strategies to consider for your social media presence that do not start with sales Nobody wakes up in the morning excited to see your new ad. Not even if it's on Facebook. So if you can't simply put your ads on social media, what's the point? How can a small business use social media to market their products or services if they need to be "social"? Being social can mean different things and there are many social media strategies you can employ that don't involve ads. Join Anita Kirkbride, social media strategist, for a discussion of 12 strategies you can use to find the value in social media marketing when you're a small business. Key Takaways: Content needs to have value to your audience, but value can mean different things. Not every interaction on social media has to be about selling something. If you focus on these other strategies, the sales will follow. Register

Spring Clean Your Online Presence

Many of us use the springtime as a reminder to tidy our homes and get organized – it’s time to do the same for your business’ online presence! Join Tourism Nova Scotia and Digital Nova Scotia for an encore webinar, originally presented in Spring 2020 by Alison Knott, Founder of Alison K Consulting on getting your online presence in order. There’s plenty of small, easy steps that can have a big impact in the digital realm. Alison Knott will provide you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics reviewed in this webinar are: Google My Business Google Analytics Newsletters Social Media Automation Website Auditing Register

Introduction to Image-Guided Therapy and Artificial Intelligence

In the first half of this lecture, Dr. Martel will present an overview of the concept of image-guided therapy (IGT), the introduction of new imaging modalities, and current applications in various clinical domains including surgical procedures and therapeutic interventions. The second part of the session will provide a high-level overview of the field of artificial intelligence beginning with an overview of terminology and historical context to shed light on the current state of the field. The lecture progresses to a more technical focus to provide a basic understanding of what machine learning is and what common types of machine learning are, while considering a variety of image-guided therapy applications. This webinar will be presented in English. A recording will be available with English and French subtitles. Register

Microsoft Excel 2 Workshop

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. This course is for intermediate Excel users who want to expand on their knowledge to effectively build spreadsheets for their company or small business. Learning Outcomes: Advancing charting Working with and customizing functions (Fx) Applying If statements – basic and complex Sorting, filtering, and manipulating data Creating and modifying databases Working with pivot tables and charts Creating macros Register

Navigating the Virtual World

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. During these unprecedented times that we are facing, businesses need to adapt to different ways in order to prosper.  Moving to an online platform can be challenging and daunting but a necessity for now and the future.  Join us for this 10-week course where we will ease your fears and prepare you to ignite your business online. Prepare for the future and take the stress out of the ordinary. Learning Outcomes: Internet safety Computer safety Managing your banking online Online meeting platforms Social media platforms Register

Wage Support Programs for Hiring Students

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. WAGE SUPPORT PROGRAMS FOR HIRING STUDENTS Learn how student wage subsidies can help you take your business to the next level for little or no cost! Join Tim Perron (ICTC Atlantic Regional Coordinator), Theresa Myra (Dalhousie University Co-op Education Coordinator) and Margaret Schwartz (NS Department of Labour and Advanced Education Youth Outreach Coordinator) to hear about the Provincial and Federal wage subsidy programs available to Nova Scotia businesses and not for profit organizations. You'll learn how to find the skills you need within the Nova Scotia student community. Your key takeaways from this session will be: • Hear about how co-op students can add value to your organization • Learn about provincial and federal student wage subsidies you may be able to leverage • Gain an understanding of the ICTC WIL-Digital program • Gain an understanding of the provincial programs for students and new graduates • Find out how to match your needs with student talent […]

Canva Class – Level 1

Never opened Canva or just been playing around? This class is for you. Amy has been a graphic designer for almost 20 years and wants to empower you to take control of your brand using Canva. This class will cover Branding Basics for Entrepreneurs, as well as a hands-on Canva activity. She’ll explain where to find tools to manipulate text, images and elements as well as cover 3 main graphic design principles: readability, hierarchy and consistency. There will be time at the end of class for questions as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts DNS members receive 15% off Canva Level 1 and 2 classes! Contact brianna@digitalnovascotia.com for more details Register

How To Virtually Perfect your Pitch

How To Virtually Perfect your Pitch with Permjot Valia in partnership with Emera ideaHUB, Volta, and Planet Hatch. This registration consist of 2 days which is detailed below : April 7th, 2021 11 am until 12:30 pm - Session 1 : Language In this workshop, Permjot Valia will take participants through the basic principles of how we use language. These principles are something we take for granted and rarely think about, however, they are the building blocks of communication. Our pitch will be stronger when we understand how language can be used to powerfully convey ideas. April 14th, 2021 11 am until 12:30 pm - Session 2: The Art of Story Telling Storytelling is one of the most effective forms of communication. We tend to remember stories and how they make us feel. As entrepreneurs, how we talk about our products, companies and brands has lasting impacts. In this session, we take a look at the art of storytelling from the perspective of one of the best storytellers in the 21st century, Pixar. Register

Mind the Gap: Technologies of Optimization

Join us to gain insights into how technology can help optimize your production and distribution in our next Mind the Gap! An organization’s logistics and operations can play a central role in managing the cash flow of the business through short-term operational improvements. It is critical for a business to identify and prioritize opportunities that drive efficiencies and improve productivity. This session will examine current and emerging technology trends relating to operations and logistics. Join us to gain insights into how technology can help optimize your production and distribution for efficiency and to tap into the unexplored operational potential. Register

2021 VC Pitch Day

Are you a Canadian tech startup looking to validate or grow your next big idea to an all-star panel of VCs and get private feedback too? This spring, we’re bringing our sixth annual VC Pitch Day to you virtually, so you can show off your best concept from the comfort of your own home. Apply now to meet, field questions, and pitch your best idea to VCs in six cities across Canada and make connections that build your network and get you to the next level of funding. We’re giving preference to: Technology companies that are in the startup phase looking for funding. Submit your application by Wednesday, March 10th at 11:59 pm EST. Register

Fostering a More Diverse and Inclusive Workforce

Elite business cultures thrive when all employees feel respected, included, and a sense of belonging. Creating a more inclusive organization increases productivity, retention, performance, and attracts a stronger and more diverse talent pool. Why now? Your future organization depends on it. Join Veronica Utton and David Osborne of Predictive Success and begin the journey towards building an inclusive, safe culture of belonging.   Veronica Utton, Managing Director & Facilitator of Predictive Success Veronica is a seasoned talent management professional who is a specialist in Diversity and Inclusions. Her clients rave about how Veronica is able to instill others to change their behaviours towards a more diverse and inclusive workplace. Veronica is a former VP HR for UNICEF Canada where she led a team to dramatic success creating a diverse and inclusive workplace way ahead of her time. Veronica is also a former Professor at Seneca College where she taught Human Resources for several years to emerging leaders. Veronica is known to be a challenger of the status quo, with an ability to influence and create practices that are people-centric—to ultimately foster and celebrate diverse and inclusive workplaces. David Osborne, Vice President of Predictive Success David W. Osborne is the Vice […]

The Data Behind Shopping Local

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. THE DATA BEHIND SHOPPING LOCAL: ARE WE REALLY SUPPORTING LOCAL BUSINESS AS MUCH AS WE THINK WE ARE? Join Margaret Brigley and Margaret Chapman from Narrative Research to explore the data behind what shopping local truly means. While supporting and shopping local is a widespread concept, they will present data that challenges popular opinion and answers the question of whether or not Atlantic Canadians are actually putting their money where their mouths are. Register today and submit a question in advance! Register