Events from March 25, 2021 – March 31, 2021 – Page 2 – Digital Nova Scotia – Leading Digital Industry

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Online Marketing – Going Beyond Social Media

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar presented by Alison Knott, Founder of Alison K Consulting, exploring opportunities to market your business online and get the results you want. Alison will share strategies that go beyond social media promotion to bring traffic to your website, generate leads, and close the sale. The webinar will cover the following topics: The importance of marketing your business across multiple channels What online marketing channels are out there, and which ones are right for your business Examples of ways to market your business online with low cost/set-up time Register

Building a Story Strategy

Story Strategist Erin Trafford will guide us to understanding the three key ingredients to a powerful Story and explain how to leverage storytelling to grow a business. Building on her previous Spotlight Session, Erin will go one level deeper to create impact, resonance and relevance that will help business owners form meaningful connections with customers and clients. In this session, you will learn: The definition of Story when it comes to marketing The three ingredients to Story and how to find them Tools to easily uncover your Story Register

Women Entrepreneurship Conference: State of Women Entrepreneurship 2021

An official event of the Women Entrepreneurship Conference; a free, month-long event series, presented by the Women Entrepreneurship Knowledge Hub (WEKH) in partnership with Women Enterprise Organizations of Canada (WEOC). Closing out our month-long conference, we’ll share a first look at the results of WEKH’s annual report, The State of Women Entrepreneurship 2021. This report synthesizes government, academic, and expert research to highlight some of the structural barriers facing diverse women entrepreneurs in Canada and examines how the COVID-19 pandemic affected women. Register

Hardware Design Webinar

Are you designing hardware as part of your start-up journey? Join Halifax based Enginuity for an open discussion! Alastair ‘Alf’ Trower was born in Cheddar in England, home of the famed cheese! Studied geology in London with field trips throughout England, Wales, Scotland and North Africa. Cycled extensively around Southern Europe after school and when employment prospects in geology were hard to come by, took the opportunity to work as a gaucho on a 15,000 acre cattle ranch in the Patagonian Andes. This was the perfect opportunity to learn to ride, work cattle and castrate things! Returning to the UK in 1992 to start a varied career starting working IT in the finance industry, moved quickly into computer software sales and ended up in a global marketing role. Moved to France in 2004, to restore a watermill and provide a rural upbringing opportunity for 2 children. Redundancy led to a direction change in 2005 when he took a position with Welaptega Marine, an Oceans Technology company based in Halifax, NS. Remained in France while travelling the planet working to build the business globally. A change in role saw relocation to Halifax to take over the day to day running of […]

The ScaleUp Journey

Panel Discussion & Networking Event From Startup to Scaleup – Join Digital Nova Scotia and BDC for a virtual event to share, discuss and learn insights from the journeys of some of Nova Scotia’s successful scaleups. This event will be followed by an opportunity to make connections with an online networking session. Panel Moderator: Michael Oldfield, Senior Account Manager, Technology Group, BDC Panelists: Emily Smits, Chief Operating Officer of Modest Tree Brent Townsend, Vice President, Business Development (North America) of Medusa Medical Technologies Jon McGinley, Senior Partner of CloudKettle Panel discussion topics: Scale-up journeys, learnings and discoveries Agenda: 3:30 - 4:30 PM: Opening remarks, panel discussion and Q&A 4:30 PM: Networking Register

2021 Halifax Business Awards

The Halifax Business Awards is the Halifax Chamber of Commerce's most glamorous event of the year. This gala event boasts a spectacular night of entertainment, prestige, and celebration, recognizing risk takers and the success of our thriving business community. Join us this year as we take the Halifax Business Awards Virtual! Let's gather together to celebrate our resiliency, adaptability and our successes as a community throughout this past year. Virtual tickets for the 2021 Halifax Business Awards are Free for all to attend! Learn about the finalists here Register

The Right Fit: Identify Your Most Profitable Customers

If business leaders want to rapidly respond to market changes and grow faster, then they must understand their audience. "Who are your "best-fit’ customers?” And, “What really makes them tick, click, and buy?” If you can't answer these questions... you’re in trouble. Join Katelyn Bourgoin for a 3-hour interactive workshop. During this hands-on workshop, you'll complete exercises to help you to zero-in on your ideal customers and create an actionable customer persona to guide your marketing efforts. Who Should Attend Business leaders who "wear many hats" including leading innovation, marketing and strategy Marketers who want to work smarter and convert more leads Salespeople who need more prospects to bite so they can reel them in Meet Your Instructor Katelyn Bourgoin is a 3X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More […]

Business Continuity Toolkit

In the third session of the series, Halifax Partnership will provide a detailed showcase of the business recovery and continuity toolkit and how to leverage it to increase your resilience. The toolkit will be available to all Halifax small and medium enterprises to use and this session will walk you through it step-by-step. Register

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Halifax Smart Cities Community Event

ICTC invites all Halifax Municipality Residents to a public virtual forum to discuss the notion of a smart Halifax. On March 30th, 2021, the Information and Communications Technology Council (ICTC) will be holding a public virtual forum (over ZOOM) to openly discuss the notion of a smart Halifax. We want to hear from you, HRM residents! What is a “smart city?” Talk of smart cities may be in fashion these days but what does it actually mean for our urban spaces and their inhabitants? What are key technologies driving this change, and how will “smart” developments affect you as a Halifax Regional Municipality (HRM) resident? What is already taking place, and what should happen to ensure that future cities are not only smart but effective, inclusive and accessible? Please join us on March 30th, from 3:00 pm to 4:30 pm, to discuss these important questions, engage with others, and offer your thoughts and suggestions on what your ideal future urban space should look like. This event is open to all HRM residents eager to share their insight, experiences, and engage with one another on this important topic. This digital forum will provide participants with: A brief update on the state […]

ShopHERE – Writing for E-Commerce

Online stores have been gaining in popularity as customers look for quick and convenient ways to make purchases when and how they want. That’s become even more true during COVID as people look for more contactless purchases, delivered right to their door – and the competition is fierce! Join Taina Barrionuevo an e-commerce consultant, for tips and tricks on Writing for E-Commerce so you can make sure your online store stands out in this busy marketplace. Register

Developing Skills & Self in Response to Conflict

If you’re guiding groups, training teams, leading workshops and events, facilitating conversations…chances are, you’ve encountered uncomfortable tension in the room. And when you’re facilitating, the sudden appearance of tension, disagreement, and conflict can quickly knock you off your seat. What are some options for how to respond when difference (tension, disagreement, conflict) starts to show up in the room? Let’s dive in together! Coming up on March 23rd and 31st, a two-part master class to develop your skills & self in response to conflict. We’d love to have you with us! Register