Past Events from February 25, 2020 – April 15, 2020 › Training › – Page 19 – Digital Nova Scotia – Leading Digital Industry

Customer Camp

Are You Sick of Wasting Time on Marketing that Doesn't Work? If you want to sell more then you've gotta understand your audience. Who are your "right fit" customers? And what really makes them tick, click, and buy? If you can't answer these questions... you're in trouble. When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. At Customer Camp, our workshops will give you the time, space and direction to power through the messy strategy work needed to grow faster. You'll walk away feeling more focused and organized... minus the overwhelm. This Program is Right for You if... You’re not 100% confident that you’re targeting your "best fit" customers You want to work more strategically, but feel stuck in the day-to-day grind of your business You know you need to clarify your message because sometimes people don’t “get” what you do "One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview. Sometimes you need to step […]

Introduction to Digital Accessibility

Did you know that by 2030, all businesses throughout Nova Scotia may have to make their website accessible and adhere to the Accessibility Act? Get ahead of the curve! Join Digital Nova Scotia and Lisa Snider on February 26th, at 12pm-1pm online for a webinar about how to make your online presence accessible! (We will email you the link!) Lisa Snider is the Senior Digital Accessibility Consultant, Trainer, and Owner of Access Changes Everything, which is a national digital accessibility consulting company. During the two-hour webinar, Lisa will be going over: Why Accessibility is Important Canadian Digital Accessibility Legislation Who is Accessing Your Website How Some People Are Accessing Your Website (including two live demos of assistive technologies) Tips For Making Your Website More Accessible   The webinar will be provided through Zoom, and members are encouraged to submit any questions they have about accessibility when signing up, and Lisa will answer them all during the webinar! Register Now!   About Lisa Snider Lisa Snider has over 20 years’ experience working with digital accessibility in different settings and contexts.  Lisa’s passion in life is working with website, document, audio, video, email, social media and app accessibility, and sharing her knowledge through education […]

Design Thinking for Product Localization & Market Expansion

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Looking to do business in a new market? This program can help you do just that!  This interactive workshop (March 12-13th) leverages design thinking to help you explore market expansion. You'll leave how to assess product viability, identify key customers and select the right markets for your business. Covering everything from user research to customer journeys, this practical workshop will help you adapt your products, services, and platforms to new markets regionally, nationally, and globally. Designed to help you fuel business expansion and revenues, you'll walk away understanding how markets and users differ so you can get optimum results. At the end of this program, you have a scalable and repeatable set of tools that can help your organization build a comprehensive plan to move forward. The program also provides a comprehensive introduction to the Design Thinking process, which can be applied to solve a wide range of complex business challenges. Who should attend? The program is well-suited for both individuals as well as teams looking to grow their business, introduce […]

React Boot Camp (March 23 – April 3)

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! Designed for developers, by developers. Learn how to build, maintain and launch real-world web applications with the multi-day React Bootcamp (March 23-April 3). Combining theory and application, you will produce your own apps and complete the program with the core knowledge required to deeply understand and begin building and testing robust web apps in React. Initially developed by Facebook, React is a framework used in many large-scale businesses around the world, such as Facebook, Netflix, Airbnb, and Uber. A front-runner amongst frameworks, React provides libraries to create feature-rich applications in the fields of Web Development, Mobile, and VR. Considered a user-interface framework, React allows you to code complex front-end applications with minimal resource allocation and easy scaling, and unlike most other Javascript frameworks, React is built in such a way that it pushes good coding practices, such as code reuse and data abstraction. Through this program, you will master leading-edge skills and increase your capacity to compete in local and global markets of mobile development. This hands-on, classroom-based program uses […]

Facilitating Online: Creating Energy, Connection and Engagement

Join Ten Directions for a 90-minute live, interactive Zoom-based clinic about thriving in the virtual workspace. Their team of sincere, well-seasoned, wise, and appropriately-rascally facilitators will share what they’ve learned since turning lemons into lemonade with the inversion of all of their live in-person facilitation work to live online experiences. They’ll share with you how they optimize meetings, gatherings, workshops and events online in three main categories: CLARITY - Make it easy for everyone CONTAINER - Make it solid, safe, and stress-free CONNECTION - Make it MATTER Participants will walk away from this Zoom-based clinic having learned: Improve their existing facilitation chutzpah Get their creative juices flowing with possibilities for lively and rewarding online gatherings A simple facilitation framework and checklist that will brighten what they do A satisfying feeling of being at the leading edge of the virtual work-space curve Register Now  

UX Fundamentals (April 7-16)

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off! 4 day training | $1650 value | Free for eligible DNS Members New Dates: April 7th, 9th, 14th, 16th  Learn how to create seamless digital experiences and design sites and apps people love to use! User Experience (UX) has a long history of being measurable and showing a return on investment (ROI). UX is very quickly becoming a competitive advantage for companies competing on the global stage, yet many companies have yet to make any investment in this area of expertise. Good UX can help: Lower cost of customer acquisition Lower support costs Increased retention Increased market share Reduce development inefficiencies In this 4-day program, you will: Learn key UX design methodologies and processes that you can apply to your current project workflow through a mix of theory and hands-on learning How to implement an accessible UX design process for the design (or redesign) of your product Help raise organizational awareness and maturity through design Who should attend? Individuals or teams that work on the design, development, research, content or […]

Webinar: Data Storytelling: Foundational Components

Every organization is dealing with change during the global health pandemic, whether it’s financial instability, shifting to remote workplaces or dealing with new processes. In the long term there will be another major change when we transition into the “new normal” following the COVID-19 crisis. This new reality will likely look very different for the business world and how we reassure clients, employees, investors and stakeholders will be more important than ever.  In Part 1 of this 3-part series facilitated by Kevin D’Aguiar from Matters of Data, business leaders gain skills to help manage these changes through effective communication. Kevin teaches why storytelling is essential to communication and presentations.   Participants will walk away from this webinar with the following: Understanding how people digest and remember information Framework and Flow of what makes a good presentation    Please note: Participants are welcome to attend this webinar as a stand-alone session, or to participate in the entire series.  Register Now   About Kevin D’Aguiar With over 21 years of experience as an Analytics professional, Kevin runs his own analytics consulting service, Matters of Data. With specialized knowledge in Website Analytics (Google Analytics), Data Storytelling, Benchmarking Strategy, Segmentation, and General Analytics Methodology, […]

New Tools for Integrated Task Management

Do you have 5+ ways you and your team manage your tasks? Have you or a team member ever forgot a task or let it slip through the cracks? This webinar will leverage some of the world's most popular office tools to connect your task lists and help you never forget a task again. Whether you use OneNote, Outlook, Planner, Trello, or To-Do, we'll show you how to integrate these tools and maximize your productivity. We’ll also review practical tips and tricks that will help you better plan your day and focus on what needs to be done.   Register Now     About Barrington Edge In a world of increasing complexity, Barrington Edge has evolved as a professional services firm that accelerates growth and innovation for their clients. Whether you are a startup with a bold idea, or a mature company facing disruption, or a major business challenge, their team is eager to help. The multidisciplinary team at Barrington Edge of strategy advisors, functional experts, designers, and technologists sees the world differently. They are professional entrepreneurs who partner with exceptional companies and brilliant founders to build world-class solutions to global problems. They are sector agnostic, focusing on pure innovation, […]

Webinar: Adapting to the New Normal

Is your digital business searching for ways to move through and out of the current COVID-19 crisis?  Dealing with a global pandemic can create unprecedented rises and falls in business. If your organization is dealing with an influx of customers, how do you adapt while planning for an inevitable drop in clients after this crisis? If you’re dealing with a loss of customers instead, how do you adopt your internal processes while maintaining a forward trajectory? Preparing for an uncertain future is weighing heavily on the minds of many leaders at this time. Matt Symes from Symplicity Designs is ready to help you strategize a response in this free online webinar, focused on crisis management and planning in a digital environment.    Participants will walk away from this lunch and learn with the following: Tools for crisis mitigation and adapting your value proposition during times of uncertainty How to plan for your business in 6, 9, or 14 months post-COVID-19 Strategies for adapting your plan during an evolving crisis situation   Register Now    About The Facilitator As the CEO of Symplicity Designs, Matt Symes works to shift the organizational paradigm, helping businesses serve clients while maintaining social consciousness and […]

Marketing During and After COVID-19

The Coronavirus pandemic has all but halted the economy. How you manage your digital presence during this trying time will enable you to survive and ultimately thrive. As a marketing agency with 15 years in business, Aptitude has helped many organizations navigate the treacherous sea of marketing. While the current economic situation is uncharted for most businesses, the way marketing decisions are made is not. The questions all businesses are trying to answer today are the same. Should we cut marketing budgets or double down? Should we cease all advertising? What, if any, marketing initiatives should we focus on? Should sales teams still take calls if operations have come to a standstill? These are all crucial questions our team hopes to shed light on. Join the panel from Aptitude Digital as we discuss actions you can take right now to keep your business relevant during COVID-19 and be positioned for success after.   https://zoom.us/webinar/register/WN_QiokGZ3kSr-Sd793osnuNwRegister Now   Bill Doane Co-founder @Aptitude Digital Bill is the head of marketing and sales at Aptitude Digital. Bill helps clients establish clear and measurable goals and succeed online through the measurement of their return on investment. With 30 years’ experience as a marketer, educator, analyst, programmer, […]

Webinar: Data Storytelling: Application of Storytelling Components

Every organization is dealing with change during the global health pandemic, whether it’s financial instability, shifting to remote workplaces or dealing with new processes. In the long term there will be another major change when we transition into the “new normal” following the COVID-19 crisis. This new reality will likely look very different for the business world and how we reassure clients, employees, investors and stakeholders will be more important than ever.  In Part 2 of this 3-part series facilitated by Kevin D’Aguiar from Matters of Data, business leaders gain skills to help manage these changes through effective communication. Kevin teaches key tips and tricks for applying storytelling techniques in presentations to keep the audience engaged and interested.    Participants will walk away from this webinar with the following: Do's and Dont's of presentation planning and execution What visualization is best to use when data is part of the story   Please note: Participants are welcome to attend this webinar as a stand-alone session, or to participate in the entire series.    Register Now   About Kevin D’Aguiar With over 21 years of experience as an Analytics professional, Kevin runs his own analytics consulting service, Matters of Data. With specialized knowledge […]

OneNote 101: Organize Your Notes, Plans, and Ideas Like a Pro

Organize your notes, plans, and ideas all in one place so you will never lose that moment of inspiration again (or forget the perfect gift idea for someone special in your life). Record, insert, add, clip, organize, tag, and share all in the same place! Our webinar shows the principles behind "getting things done". We will also dive into OneNote: the basics of setting up a notebook, how to insert mixed media, search across all notebooks, integrate with Office 365, and collaborate with ease. The principles behind "getting things done" Creating a OneNote notebook Recording, inserting, clipping, organizing, and tagging mixed media Searching across all notebooks Integrating with Outlook Collaborating with ease   https://attendee.gotowebinar.com/register/6147080745488687373?source=DigitalNSReserve Now   Please note, we are expecting more people to register than we have spots for, so please log in a few minutes early to guarantee your spot!