Get hands-on during this interactive workshop to introduce Design Thinking and explore approaches to market expansion. Assess product viability, identify key users/customers and select markets where you can expand your business. Covering everything from user research, empathy mapping, and customer journeys, this practical workshop will help you adapt your products, services, and platforms to new markets regionally, nationally, and globally.
This program is designed to help you understand how markets and users differ and learn how to assess the key differences between markets in order to fuel business expansion and revenues.
At the end of this program, you will walk away with a scalable and repeatable set of tools that can help your organization build a comprehensive plan to move forward. The program also provides a comprehensive introduction to the Design Thinking process, which can be applied to solve a wide range of complex business challenges.
Who should attend?
The program is well-suited for both individuals as well as teams looking to grow their business, introduce new innovative approaches and ensure wider organizational commitment. Some key participant could be:
- Product designers
- UX designers
- Product managers/leads
- Business executives/leaders
- Business/digital strategists
- Marketing managers/directors
- Business analysts
- Innovation leads/managers
- 2 days on-site workshop
- 2 online learning modules
- 1:1 consultation session
The online learning modules will take place after the workshop. The sessions will be recorded and accessible by any workshop participants who are not able to join the live session. Participants are asked to schedule their 1:1 consultation within 12 weeks of completion of the workshop, via the secure online scheduling tool.
Day 1 – Introduction to the Design Thinking Mindset
- Introduction to the mindset of Design Thinking and core values
- Overview of the 5 phase Design Thinking framework
- Phase 1: Empathy – research methods, empathy mapping, jobs-to-be-done
- The role of user research, empathy mapping, personal development and customer journeys in market expansion – understanding how markets and users differ
- Phase 2: Definition – point-of-view statements, problem reframing, how might we statements
- Guest speaker + case study
- Day 1 wrap up, learnings, key challenges
Day 2 – How Design Thinking Can Support Strategic Innovation and Market Expansion
- How Design Thinking can fuel strategic innovation and support adoption of emerging technologies
- Phase 3: Ideation – brainstorming methods & best practices, idea sections, subjective/objective evaluation frameworks
- Group roundtable: practices for uncovering new market opportunities
- Phase 4: Prototyping – assumption mapping, smart POCs, validation methods
- Guest speaker + case study
- Phase 5: Testing – measurement frameworks, iterative nature of Design Thinking, validation methods continued
- Expansion exercise: designing business experiments for market expansion
- Day 2 wrap up, learnings, key challenges, and next steps
Online Learning Module 1 – Key Market Expansion Strategies
- Introduction to additional considerations for market expansion
- How a Design Thinking mindset can support success in exploring new customers & geographies
- Round-table discussion on the applicability of Design Thinking principles to market expansion strategic objectives
Online Learning Module 2 – AI and Emerging Technologies
- Introduction to Design Thinking principles as they related to AI and other emerging technologies
- Discussion on how to measure the human and business impacts of technology
- Best practices for prototyping / piloting new solutions and how to measure success based on leading indicators to reduce organizational risk and increase time to market
- Every organization will be provided a 1:1 consultation (delivered via video call with screen sharing as required) post-workshop. The purpose will be to provide high-touch feedback to support participants in implementing parts of the Design Thinking practice in their respective organizations.
You must meet all eligibility requirements to take part in this opportunity. If you are not a DNS member, you can still apply! Once you receive confirmation of your acceptance into the program, you must please register as a member.
Please note, this program has been fully funded through Workplace Innovation and Productivity Skills Incentive (WIPSI), and will be provided FREE for DNS members with less than 50 employees. If your company has more than 50 employees, 50% of program costs will be funded.
Facilitated by Ramy Nassar
Ramy is a Canadian engineer, designer and maker. As the former Head of Innovation for Mattel and Managing Director of Design & Strategy for Architect, he has led teams creation of disruptive new retail products, services & platforms. He leads a boutique digital strategy consultancy called 1000 Days Out, focused on corporate innovation and proposition design.
With a background in computer engineering and Design Thinking, Ramy has straddled technical, design, and business-oriented roles, for clients including Cadillac Fairview, Apple, Air Canada, Facebook, New Balance, Rogers and CIBC.
Ramy is a regular speaker at international events including World Usability Congress, IxDA, Machine Learning Exchange, AI Business Summit and World Mobile Congress. Ramy teaches in Retail Innovation at Saint Mary’s University, Design Thinking at McMaster University and in the Master’s of Engineering, Innovation & Entrepreneurship program at Ryerson.
Guest Speaker – Jessica McCall
Jessica McCall has 13 years of experience working with exporting companies on international trade missions and has been an adult educator for 18 years. Jessica holds a CITP – Certified International Trade Professional designation with the Forum for International Trade Training, BA and BSc. degrees and an Adult Education Certificate from Dalhousie University. Jessica has her Design Thinking Certification and is about to complete her Advanced Design Thinking Certification. Jessica is an Export Development Executive and a member of the NSBI Export Readiness Team. The team’s focus is to work with companies that are new to export or those that are exploring new markets. Jessica also manages Export Education programming and the Trade Accelerator Program (TAP) for the Province of Nova Scotia and is the Chair of the pan-Atlantic ATIGA Grow Export 2020 committee.
Jessica McCall, Export Development Executive, Nova Scotia Business Inc. – email@example.com
Guest Speaker – Alexandre Lanteigne
Alexandre Lanteigne has been with the Trade Commissioner Service (TCS) for 3 years, helping Canadian SMEs navigate the complexities of international markets. Alex holds a BComm (International Business) from Dalhousie University, a Certificate in Global Management from the Grenoble Graduate School of Business, and is currently working on his Certified International Trade Professional (CITP) designation.
Within the Atlantic Region TCS team, Alex is responsible for the Information and Communication Technology (ICT) sector in Nova Scotia. His primary role consists of meeting with companies in this sector to learn of their capabilities, as well as of the hurdles hindering internationalization and export growth. In the process, he helps guide clients towards TCS or partner programs that can best help them overcome these challenges.
Alex’s hobbies include gardening, DIY, and – most recently – prepping for the arrival of his new puppy.