Events

The approach to sharing your organization’s story has changed significantly. In the midst of a pandemic, you need to be thinking about how and where your organization should be showing up and content opportunities and considerations. Join NATIONAL’s Kristie Forbes and Jill Hartlen for strategic guidance on this topic, including an outline of how to effectively engage with your audiences and what you should be thinking about as we embark on this ‘new normal’ for our businesses. ABOUT THE PRESENTERS: Kristie Forbes, Senior Consultant Kristie excels at uncovering powerful insights, telling great stories and helping brands connect with their consumers in meaningful ways. A marketing professional with both agency and corporate marketing experience across various industries, including multi-national quick service restaurants, telecommunications, consumer-packaged goods and public sector organizations, Kristie has been proud to support brands such as McDonald’s Canada, Nestle Canada, GlaxoSmithKline, Eastlink, Nova Scotia Liquor Corporation, and the IWK Foundation. She is a recipient of Marketing Magazine’s prestigious Top 30 Under 30 Award for her marketing leadership. Jill Hartlen, Senior Strategist  Jill has been advising clients on smart, creative strategies in Canada and abroad for over ten years. With a unique blend of experience across healthcare, consumer, business and government […]

Change is certain. Buy-in isn’t. Creating buy-in is difficult work. Organizations that are good at change are able to quickly align people around new ways of doing things in response to opportunities or threats. Those that master it build resilience and an enduring competitive advantage. In this webinar you will: Understand change management best practice and their role in it Gain experience applying best practice in a no-risk environment Be ready to use this knowledge and skills to support future change at the organization Apply change best practice, theories, approaches, and principles to their diverse business situations Build and develop stakeholder buy-in through application of tools and techniques Register Now

Join McInnes Cooper Labour and Employment Lawyers Jack Graham, Q.C. and Alex Warshick as they discuss best practices and pitfalls in drafting employment contracts, managing employees’ expectations, and avoiding risks as the world begins its transition to a post-COVID-19 order. In this session, our lawyers will review the value of probationary periods, properly drafted termination clauses, non-competition and non-solicitation clauses, and lay-off provisions, and discuss how to amend employment agreements. They will also reserve time for an open floor discussion where they can address your questions and concerns. Register Now

As part of the Cape Breton Partnership’s Helping Businesses Respond During COVID-19 webinar series, the next session is scheduled for Tuesday, June 2, 2020. The Preparing to Reopen Cape Breton: Products and Services session will explore the products and services available locally to help Cape Breton businesses prepare to reopen, as well as those to consider once they are open again. Webinar details are below: • Topic: Preparing to Reopen Cape Breton: Products and Services • Subject matter experts: o Danielle Johnston, City Print + o Curtis Dolhanty, ServiceMaster Cape Breton • Date: Tuesday, June 2, 2020 • Time: 2 p.m. The session will be capped at 100 participants, however, the webinar will be recorded and shared on the Cape Breton Partnership website and social media channels to ensure the information is accessible to all. In an effort to support Cape Breton – Unama’ki businesses during the COVID-19 global pandemic, the Cape Breton Partnership is hosting Helping Businesses Respond During COVID-19, a webinar series on topics identified by our business community. The Cape Breton Partnership is planning additional sessions in the coming weeks on a variety of topics. Future webinar sessions will be shared once details are confirmed. Register Now

Using the Pandemic to your Advantage Based on Eddie's best-selling book of the same name, this webinar is life-changing and always a hit with audience members. Many people will look back at this time of social distancing as a gift, a time to hit the reset button. Eddie will share ways to leverage this time to achieve goals in both your personal and professional life. Participants are guided through a path to help them understand how changing the way they think can have a profound impact on their future. You will discover that by focusing your attention and your emotions in the right direction, you will come out of this pandemic stronger and happier. Webinar participants will discover: The one statement that can change the direction of your life The role your emotions play on your success (especially during this time of COVID-19) The three steps to setting goals that stick Two ways to accelerate your success You will leave this session feeling energized and enthusiastic about your future. Register Now

In this webinar, the founder of Base Over Apex, Paul Watts, will address the appropriate way to be selling right now (whether you are an essential service or not). He will talk about the current climate, recognizing how our attitudes are affected by the stresses that we are all under right now and understanding that now, more so than ever before, is a time for us to be building our emotional intelligence muscles. He will discuss the importance of checking in with your customers during these challenging times (and we mean really checking in) and how to build a cadence of communication (cell, text, social and virtual). Also covered in this webinar is the importance of being visible, valuable and remaining connected on social media right now and how to protect your brand and that of your organization. What will be covered in the webinar: Current Climate Being Mindful of your Attitude Build Your Emotional Intelligence Muscle Really Checking-In with your colleagues, customers and prospects Building a cadence of communication Social Media is your friend and foe. Visible, Valuable and Connected Next Steps SPEAKER: PAUL WATTS CSL, CSP, CSE, SCPS In his 20+ Years B2B Sales and Sales Management experience, Paul received numerous […]

Design Thinking for Artificial Intelligence + Machine Learning Online Workshop This event will be held on two dates: Thu, June 4, 12:30 PM - 4:00 PM ADT Wed, June 10, 9:30 AM - 1:00 PM ADT   This highly interactive and hands-on workshop offers a deep dive into AI, machine learning, and other emerging technologies targeted at leaders responsible for creating disruptive new digital products & services. The program is intended for those with or without a strong background in machine learning, AI, and related technologies – no technical expertise is assumed. Participants can expect to walk away with a comprehensive understanding of how AI and machine learning work, as core technologies and a wide range of applications, including recommendation engines, personalization, predictive analytics, conversational/voice interfaces, and process automation. An overview of ethical or responsible AI frameworks will wrap up the workshop, to ensure that participants are equipped with the skills to think about how data bias, training scenarios and other factors can impact outcomes. Problem reframing methods, confusion matrices, error recovery optimization frameworks, and AI-focused ideation methods will all be introduced throughout the workshop. If you are a part of an underrepresented group and would like to attend this […]