Events from July 12, 2022 – July 28, 2022 › Webinar › – Page 8 – Digital Nova Scotia – Leading Digital Industry

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Google Analytics 4 Workshop – Session 1

Online

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Digital Nova Scotia members get 10$ off their registration! Registration is limited. Note, this webinar is a two-part series taking place July 12th and July 26th. When you register you will automatically be registered for the second session.

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Canva Level 2

Online

You’ve dabbled, you’ve created, and you want to take it to the next level. Design in Canva with no templates! In addition to learning 3 intermediate graphic design concepts, we’ll create a social media post without a template. This is an advanced class and is best after some time in Canva. Limited to 12 participants!

Content Strategy: One Size Does NOT Fit All

Online

About this event When organizations think about their content strategy they revert to best practices, which tell you to blog, email, have a presence on all social platforms (including having a TikTok account), podcast, have a YouTube channel, etc. We're here to tell you that this "strategy" probably isn't working for you and that there is a better way of thinking about what content you should be putting out into the world and where. Every company is different, which means your content strategy should also be different. Halifax HUG is excited to welcome Christina Bockisch (former Inbound Consultant at HubSpot) as she dives into content strategy and the differences between right and wrong, best practices and myths. So be sure to register your spot today, you won’t want to miss this! Registration Instructions: To register for this event you will either need to sign in via your HubSpot portal or sign up for a Bevy account. Speaker Christina Bockisch Christina Bockisch is a former Inbound Consultant at HubSpot. she worked with businesses to deliver strategic consulting on marketing, sales, and customer service while helping her customers become power users of HubSpot. Prior to her former position at HubSpot, Christina spent […]

Content Strategy: One Size Does NOT Fit All

Online

Preparing your content strategy can be overwhelming. You may feel that you need to have your company included on every social platform, create a weekly TikTok, blog, send out emails. We are here to tell you NO! Content strategy best practices are not one size fits all - join our HUG to learn more! About this event When organizations think about their content strategy they revert to best practices, which tell you to blog, email, have a presence on all social platforms (including having a TikTok account), podcast, have a YouTube channel, etc. We're here to tell you that this "strategy" probably isn't working for you and that there is a better way of thinking about what content you should be putting out into the world and where. Every company is different, which means your content strategy should also be different. Halifax HUG is excited to welcome Christina Bockisch (former Inbound Consultant at HubSpot) as she dives into content strategy and the differences between right and wrong, best practices and myths. So be sure to register your spot today, you won’t want to miss this! Registration Instructions: To register for this event you will either need to sign in via […]

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Leveraging Social Media to Attract Consistent Leads in 2022

Online

In this webinar, we’ll dive deep into how to generate consistent leads into your business using social media in this new era of digital marketing. That means no more crossing your fingers and posting 24/7 on social hoping that your organic marketing will gain traction. We’ll cover how the digital marketing world has changed and what you need to do if you want to speed up your growth (and it’s actually much easier than what you’re doing now).

BDC Member Webinar – Financing and Capital Solutions

Online

Join us in July for our Member Webinar hosted by BDC – Fuel Your Tech Company’s Growth: Explore Financing & Capital Solutions with BDC. Join BDC and techNL to explore how your tech start-up or scale-up can gain access to capital to support your company growth. In addition, BDC will chat about weighing the pros and cons of debt and equity financing at different stages of company growth. After this webinar you will: Know how to find the optimal funding mix for your stage of company growth Learn about the pros and cons of debt and equity financing Learn about BDC’s full suite of financing options, tailored to support tech companies at every stage of growth Register now! Meet the Speakers Brian Whiteway Brian Whiteway has over twenty five years of experience as a tech leader with multiple technology companies. He is a private and professional tech investor, and mentor for tech companies in both the software and hardware space. He is also active on the boards of several private and publicly traded technology companies and also spent several years as a board member of TechNL. He is a graduate of Memorial University of Newfoundland and Labrador (B.Comm.), Saint Mary’s […]

Building scientific capacity and a new generation of researchers (Host: SK)

Online

Advances in technology and increasing digitalization, before and exacerbated during the pandemic, have led to higher demand for advanced skills sets. To build the future of work, we need to empower a new generation of researchers by nurturing talent and creating opportunities for career development. The critical importance of building scientific capability is apparent, and the first steps have already been taken with the Government of Canada investing over $550 million to support more than 5,500 researchers from coast to coast to coast, and universities across Canada creating opportunity for experiential learning in leading research labs to help young researchers develop the foundational skills and experience needed to pursue meaningful careers in R&D and related fields. Supporting researchers in the early stages of their career helps them build an innovative mindset, confidence and important industry and community connections. Yet, these young researchers face many challenges, including establishing research credentials or having them recognized, limited resources for research, and high competition for the scarce research positions available. Join leaders as they share their personal and organizational initiatives, experiences and learnings in building scientific capacity and supporting a new generation of researchers for a better future world of work. Introduced by Florence […]

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Succession Planning for Growing Businesses

Online

Understanding how to leverage succession planning for your team can make sure that your business has the talent it requires to continue to scale. This webinar will help leaders understand the importance of succession planning and develop the next steps to implement within their organization. After this webinar you will: Have clear understanding of what succession planning is and how it impacts talent and company growth Know how to assess and develop your team for business growth and vision alignment Understand the first steps to developing a succession plan within your organization

How IP Can Enable your Business Strategy

Online

Topic: How IP Can Enable your Business Strategy Description Understanding intellectual property and developing an IP strategy that is aligned with your overall business objectives is essential for the growth and success of your organization. Embedding appropriate IP guideposts within your business strategy will better position you to identify strategic opportunities that build into your organizational roadmap and align your culture and processes with your IP strategy. Join us for an interactive 60 minute discussion with industry thought leaders from Attabotics and the Innovation Asset Collective where we will look at: How an IP strategy increases your company’s value Key considerations when creating IP portfolios and strategies Identifying your commercially valuable pinch points Practical guidelines for working with experts Presenters: Erin Pisko, VP, IP Strategy, Innovation Asset Collective Neeraj Gupta, Chief Strategy Officer, Attabotics Inc. Time: Jul 21, 2022 10:00 AM in Vancouver

How to Re-Enter University as a Mature Learner

Online

Webinar Registration Topic How to Re-Enter University as a Mature Learner Description Whether you’re beginning a university degree later in life or returning to your studies in the middle or near the end of your career, we offer learner advising to answer questions about course selection or program decision-making. Join Jennifer Hann, our Mature Student Advisor, as she walks you through what you need to know about re-entering university as a mature learner and how we can help you along the way. Time Oct 18, 2022 12:00 PM in Halifax  

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Google Analytics 4 Workshop – Session 2

Online

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series. Please make sure to also register for the first session here!

Venn Garage Pitch

Online

As a tech innovator and founder, you navigate a challenging road to entrepreneurial success. Having a solid technology engine, business strategy and a dedicated mentor, right when you start, can make this journey smoother. THE PROGRAM The Venn Garage is a tailored, self-paced, hybrid (virtual and in-person) incubator program designed to help tech-based New Brunswick startups test and validate their tech strategy, acquire early-adopter customers and initial funding, and get ready to grow and scale their business. You bring the drive, curiosity, solution design and hard work. We'll bring the leadership, global expertise, resources and network to help you move forward. Next open pitch days: July 28 (virtual pitches) and 29 (in-person, in Moncton)