Content Strategy: One Size Does NOT Fit All – Digital Nova Scotia – Leading Digital Industry
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Content Strategy: One Size Does NOT Fit All

July 13 @ 12:00 pm - 1:00 pm ADT

Preparing your content strategy can be overwhelming. You may feel that you need to have your company included on every social platform, create a weekly TikTok, blog, send out emails. We are here to tell you NO! Content strategy best practices are not one size fits all – join our HUG to learn more!

About this event

When organizations think about their content strategy they revert to best practices, which tell you to blog, email, have a presence on all social platforms (including having a TikTok account), podcast, have a YouTube channel, etc.

We’re here to tell you that this “strategy” probably isn’t working for you and that there is a better way of thinking about what content you should be putting out into the world and where. Every company is different, which means your content strategy should also be different.

Halifax HUG is excited to welcome Christina Bockisch (former Inbound Consultant at HubSpot) as she dives into content strategy and the differences between right and wrong, best practices and myths.

So be sure to register your spot today, you won’t want to miss this!

Registration Instructions:

To register for this event you will either need to sign in via your HubSpot portal or sign up for a Bevy account.

Speaker

Christina Bockisch

Christina Bockisch is a former Inbound Consultant at HubSpot. she worked with businesses to deliver strategic consulting on marketing, sales, and customer service while helping her customers become power users of HubSpot. Prior to her former position at HubSpot, Christina spent five years working for HubSpot Solutions Partners as a content writer, inbound strategist, and social media manager. Christina earned a 2020 Global Customer Success Top Performer Award, and her three dogs were voted Best Zoom Co-Hosts by her teammates in Professional Services. In her free time, you can find Christina training for mud runs, reading and writing poetry, or fiercely advocating to break the stigma around mental health.

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