Events from November 22, 2025 – September 4, 2019 › Training › – Page 5 – Digital Nova Scotia – Leading Digital Industry
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Events

Events Training Page 5

12 events found.

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  • March 2022

  • Thu 17
    Search Intent: the key to successful SEO (and digital marketing)
    March 17, 2022 @ 12:00 pm - 1:00 pm ADT

    Search Intent: the key to successful SEO (and digital marketing)

    Online

    Think SEO is only about pleasing the Google Gods? Nope! Learn what search intent really means from a customer attraction perspective. Plus, how the fundamentals of search fits into marketing and sales funnels. Not the jargony SEO talk you were expecting, but the marketing insight you need to attract people who don’t know about you… yet. Join Alison K as she breaks down what search intent really means from a customer attraction perspective!

  • Tue 22
    Featured March 22, 2022 @ 10:00 am - 11:00 am ADT

    Tips for Increasing Engagement on Your Social Media Posts

    Online

    Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares. After this webinar you will know; How to measure social media engagement How to increase engagement with clear calls to action How to create valuable and shareable content Meet your Presenter, Ingrid Deon, CEO of word-craft Ingrid Deon is the CEO of word-craft inc., a social media marketing agency located in Yarmouth County. She specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife Bank and Kraft Heinz Canada. She started her career as a journalist but switched over to social media when she was offered an opportunity to work at a digital marketing agency. Talking to people about social media, female entrepreneurship and knitting are what lights Ingrid up!

  • Thu 24
    Featured March 24, 2022 @ 10:00 am - 11:00 pm ADT

    8 Step Traffic Growth Approach

    Online

    Want to attract guests and customers who are already thinking about your services? Wondering how SEO, social media and newsletters work together to bring leads? Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.

  • Thu 24
    ACENET Logo
    March 24, 2022 @ 12:00 pm - 2:00 pm ADT

    The Why’s and How’s of Machine Learning

    Online

    What do you need to need to make a machine learning project successful? How can you make smart decisions about setup and execution of a machine learning project? How should you hire and support the staff working on the project? We hope to provide clear, thoughtful answers to these, and other common questions to get you thinking about whether machine learning is a technology that you and your company or group should think about investing in. We will discuss topics like data collection, the trade-offs involved in choosing a model, and what to expect from a successful project, as well as how to salvage useful by-products and skills when projects don’t go as planned. This is a beginner session oriented to business owners and project managers curious to learn more about machine learning, or who may have an idea that involves machine learning and want to know where to begin. This session will take place on: Thursday, March 24th - 12:00pm - 2:00pm (Atlantic time) You do need to have a laptop with a Mac, Linux or Windows operating system (not a tablet, Chromebook, etc). Participants must register using their institutional / organizational email address (not a personal email, ie. […]

  • Tue 29
    March 29, 2022 @ 11:30 am - 1:00 pm ADT

    Building Your Social Media Content Plan

    Online

    Power Lunch is back, and going virtual! You’re invited to join us as we serve up our Power Lunch featuring workshops from selected members to deliver expertise you can use to grow your business. Our Power Lunch leaders will walk you through information on a range of business topics, offer key takeaways, and answer your questions. Power Lunch will be held once monthly from October 2021 through March 2022, from 11:30 a.m. – 1:30 p.m, delivered virtually. As this year’s sessions are free for participants, we ask that you keep your registration to no more than two sessions, to allow for a larger diversity of attendees. About this Webinar Ingrid’s easy-to-use social media content planning system will guide you on how to create content pillars to keep you organized and focused, map out your social media posts and schedule them so you don’t have to keep worrying about what you’ll post next. In this session you will: Determine the best times to post on your business’ social media accounts Divide your social media content into 4 to 7 content pillars (themes) List social media post ideas that fall under each content pillar Plan a monthly social media content calendar Schedule […]

  • Wed 30
    Resume Tips and Reviews with IBM
    March 30, 2022 @ 2:00 pm - 3:00 pm ADT

    Resume Tips and Reviews with IBM

    Online

    Tips for creating the best resume with a chance to have your personal resume reviewed by an expert from IBM We are bringing back Andrea Murray, New Grad Talent Acquisition Partner for Early Professionals at IBM, by popular demand! In this Discovery Session Andrea will guide the DeepSense community through preparing your resume as you move forward in your career. We will be diving deeper into what it takes to build a resume that will stand out by reviewing your resumes! We are looking for students to submit their resumes to be reviewed. Please note that submitted resumes will be shared during the session, so ensure the resume is scrubbed of personal details (eg. Name and contact info), the important details that should be kept include your experience, education, objective statement, skills, certifications, etc. If you are interested in submitting your resume for review, please email it to info@deepsense.ca by Monday, March 28th at 12pmAST. There is no guarantee that your resume will be used in the session. Who should attend: Students looking for their first job after graduation Students in the middle of their degree applying for internships and co-ops Those interested in a refresher of what to do […]

  • April 2022

  • Tue 5
    Financing Options to Fuel Your Tech Company’s Growth
    Featured April 5, 2022 @ 10:00 am - 11:00 am ADT

    Financing Options to Fuel Your Tech Company’s Growth

    Online

    Join BDC, IGNITE Atlantic and Digital Nova Scotia for this webinar where they will discuss how your tech start up or scale up can gain access to capital to support your company growth. In addition, they will chat about weighing the pros and cons of debt and equity financing at different stages of company growth. After this webinar you will: Know how to find the optimal funding mix for your stage of company growth Learn about the pros and cons of debt and equity financing Learn about BDC’s full suite of financing options, tailored to support tech companies at every stage of growth

  • Wed 6
    Featured April 6, 2022 @ 10:00 am - 11:00 am ADT

    10 Low-Effort Ways to Improve your Social Media Presence

    Online

    Social media is constantly changing, but the reason for it is not. People go on social media to connect and stay informed. It’s time to stop chasing the next new thing and bring it back to the basics of building relationships online. In this presentation, I will give participants 10 ways they can improve their social media presence and create real and lasting connections online.

  • Wed 6
    ACENET Logo
    April 6, 2022 @ 12:00 pm - 3:00 pm ADT

    Introduction to Natural Language Processing

    Online

    Join ACENET for a brief introduction to Natural Language Processing (NLP). How do computers understand language? It seems impossible that zeroes and ones could ever add up to words that humans can understand, but machine language has come a long way in the past few years. Let us take you behind the code to explain how machines simulate language comprehension, and why it’s a far more complicated problem than “bonjour = hello”. This talk is aimed at an audience who is not necessarily familiar with computers or language comprehension, but would like a primer to the field, and what it can realistically do. We will explain natural language processing from the perspective of machines that cannot understand words, but capture semantic meaning by processing data. This session will take place on: Thursday, April 6th - 12:00pm - 3:00pm (Atlantic time) You do need to have a laptop with a Mac, Linux or Windows operating system (not a tablet, Chromebook, etc) on which you have administrative privileges, as you will need to pre-load specific software packages. Participants must register using their institutional / organizational email address (not a personal email, ie. gmail) Instructions for how to join will be sent out […]

  • Wed 13
    April 13, 2022 @ 1:00 pm - 2:00 pm ADT

    Niche Down, Cash Up

    Online

    FREE Masterclass Reveals How to Use the “D.R.T.” Method to Finally Break Free of Overwhelm… Reclaim Your Time… and Scale Like a Boss. This simple 3-step process helps you create a rock-solid niche, where you’ll increase sales, get more qualified leads, and grow revenue... without overwork or overwhelm! In Niche Down Cash Up you’ll discover... The #1 lie taught to women by universities, mentors, and gurus keeping them trapped in an endless cycle of hustling for less money, less time, and less freedom… and how to break free of the grind with one simple change in the way you do business. Working harder than everyone else is the only way to be successful in business, right? WRONG! In fact, this way of thinking will sabotage your business success and lead to burnout. Join the masterclass to find out what you should do instead. Why women often get trapped in an endless cycle of overwork and overwhelm… and the three-step D.R.T. process you MUST follow to get clear… get focused… and get paid. How to cash in while spending MORE time with your family. Eleanor reveals how she cut her client hours 67% while earning more than ever before – and […]

  • Thu 14
    Featured April 14, 2022 @ 10:00 am - 11:00 am ADT

    Leveraging Business Automation To Grow Your Business:

    Online

    In this webinar, we will explore the five core elements needed to successfully automate your business and give you back the valuable time you are wasting. We will show you the systems and processes we use in our business and how they can work for you.

  • Wed 27
    Featured April 27, 2022 @ 10:00 am - 11:00 am ADT

    The New Word of Mouth: Leveraging Customer Reviews

    Online

    A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors

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