Events from March 4, 2021 – March 23, 2021 › Training › – Page 4 – Digital Nova Scotia – Leading Digital Industry

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Find Your Ideal Customers Online

The internet is a big, noisy place. It’s impossible to be everywhere and do “all the things” – you’ll burn out. If you want to succeed online, you must get focused. Join Tourism Nova Scotia and Digital Nova Scotia for a webinar with Katelyn Bourgoin, CEO of Customer Camp, for a 1-hour crash course where you’ll learn how to find your ideal customers online. This webinar will cover: How to discover where your ideal customers are already gathering How customers search for experiences and products like yours How to market to those customers Register

The Power of Supplier Diversity

Join Volta and Canada’s LGBT+ Chamber of Commerce for an engaging and informative workshop on the Power of Supplier Diversity. Canada is home to more than 28,000 LGBT+ entrepreneurs. Collectively, they generate $22-billion in economic activity and employ more than 435,000 people – or the population of Halifax. In other words, LGBT+ business is big business. When these innovative entrepreneurs are connected with corporations looking to advance corporate social responsibility by diversifying their supply chains – we are collectively reducing barriers, advancing LGBT+ entrepreneurship, and creating a truly inclusive economy, one connection at a time. Join Ryan Nearing, Membership and Supplier Diversity Manager with Canada’s LGBT+ Chamber of Commerce, a national not-for-profit organization representing LGBT+ entrepreneurs, business owners, and allies, for a workshop on the Power of Supplier Diversity. In this hour-long session, we’ll discuss the state of LGBT+ entrepreneurship in Canada. We’ll learn about supplier diversity – the concept of diverse-owned businesses getting certified as certified suppliers, and corporations internally championing diverse procurement processes. Lastly, you’ll hear about Canada’s LGBT+ Chamber of Commerce’s work supporting LGBT+ entrepreneurs, business owners, and their allies – including educational programming on the LGBT+ tourism market, support for young entrepreneurs, and international business development […]

Women Entrepreneurship Conference: See It Be It – Crushing Entrepreneurial Stereotypes

An official event of the Women Entrepreneurship Conference; a free, month-long event series, presented by the Women Entrepreneurship Knowledge Hub (WEKH) in partnership with Women Enterprise Organizations of Canada (WEOC). Entrepreneurial stereotypes shape the design of funding programs, incubators and training, and influence financing decisions. Perhaps more importantly, they shape the aspirations and confidence of women. During this session, we will discuss the gendered and culturally specific assumptions about entrepreneurship and the challenges they present to women and introduce WEKH’s new See It Be It database of 1,000+ award-winning, Canadian women entrepreneurs. Register

How Cognitive Behavioral Therapy Helps

In this free webinar, IGNITE has teamed up with Tranquility to bring you the benefits and understanding of cognitive therapy. Join us on March 8th at 11am to 12:30 am with Dr. Richards for a free webinar on Cognitive Therapy. This webinar will teach you the difference between normal worries and sadness versus anxiety and depression. It will include proven ways to help you reduce your anxiety and depression (or support a loved one). An online program, Tranquility, will be discussed as one way to manage anxiety and depression from the comfort of your home. You’ll learn tips on how to ; (1) boost your mood (2) challenge unhelpful thoughts (3) begin to overcome your fears using scientifically supported methods. Dr. Richards is a clinical psychologist registered with the province of Nova Scotia. She received her Ph.D. in Clinical Psychology from Dalhousie University after completing her undergraduate studies at St. Francis Xavier University. She completed her residency training at the Edmonton Consortium where she served individuals from urban and rural Alberta, and the Northwest Territories. Since graduating, she has remained involved in clinical research and is currently a postdoctoral fellow at the University of New Brunswick. Dr. Richards currently holds […]

Customer Compass Workshop Series

A 4-part, workshop series to understanding why customers buy and learn how to grow your business. Do a year’s worth of strategic planning... in just 4 days! Are you sick of wasting time on marketing that doesn’t work? If you want to sell more stuff then you’ve gotta understand your audience. “Who are your ‘right fit’ customers?” And “What really makes them tick, click, and buy?” If you can’t answer these questions… you’re in trouble. If you’re ready to stop guessing about why customers buy and finally get the clarity needed to grow your business—and get results worth bragging about—this program is for you. Customer Compass is a 4-part workshop series from Customer Camp. Led by Katelyn Bourgoin, this hands-on training program will give you the time, space and direction to power through the messy strategy work needed to grow faster. No more learning the hard way. Register

Women Entrepreneurship Conference: Financing Pathways

An official event of the Women Entrepreneurship Conference; a free, month-long event series, presented by the Women Entrepreneurship Knowledge Hub (WEKH) in partnership with Women Enterprise Organizations of Canada (WEOC). Financing women entrepreneurs’ is a necessary step to creating an equitable entrepreneurial ecosystem, but research shows that women entrepreneurs face barriers to financing at the societal, organizational, and individual level. This session will look at Canada’s funding ecosystem map and highlight some of the innovative models getting capital into the hands of women entrepreneurs. Register

Growth Stages + Financing Rounds

Join us on Tuesday, Mar. 16 or Wednesday, Mar. 24 for a session on growth stages + financing rounds, led by Toon Nagtegaal. To prepare for equity financing, you need to know what is expected from you and why. As venture capital becomes part of the financing mix, in the upcoming round or the ones after, understanding the inner workings of this specific asset class is crucial. From a distance, the valuation and timing of different equity financing rounds may seem like products from a magic box, however, there is more logic involved than you might think. During these morning sessions (pick your preferred date), this logic is explained and participants will understand how to prepare for the next financing round. Led by Toon Nagtegaal, participants will be able to align their growth stages and execution plans accordingly. Register

Canva Class – Level 1

Amy has been a graphic designer for almost 20 years and wants to empower you to take control of your brand using Canva. This class will cover Branding Basics for Entrepreneurs, as well as a hands-on Canva activity. She’ll explain where to find tools to manipulate text, images and elements as well as cover 3 main graphic design principles: readability, hierarchy and consistency. There will be working/Q&A time at the end of class as well as reference handouts provided. small class size 90 min class Introduction to branding & marketing presentation Introduction to Canva, the templates and tools available A click-along exercise where you walk away with your very own social media image Step by step handouts Register

Women Entrepreneurship Conference: Ecosystem Progress and Challenges

An official event of the Women Entrepreneurship Conference; a free, month-long event series, presented by the Women Entrepreneurship Knowledge Hub (WEKH) in partnership with Women Enterprise Organizations of Canada (WEOC). The women entrepreneurship ecosystem has changed tremendously since Canada first committed to supporting women entrepreneurs as part of their bold vision for the country’s economic growth and inclusion. In this session we’ll review the goals of Canada’s Women Entrepreneurship Strategy, celebrate the achievements of the ecosystem, discuss challenges and ask the critical question: where do we go from here? Register

Winds of Change

Winds of Change - Module 3 of  the Exploring Opportunities in Ocean Tech for Young Women Program The Centre for Ocean Ventures and Entrepreneurship (COVE) in partnership with the Department of Education and Early Childhood Development – Nova Scotia, Ignite Labs, Dalhousie University’s Emera IDEAhub and DeepSense, and with support from IBM Canada and Engineers Nova Scotia, is thrilled to announce the launch of a program aimed at engaging young women in the region’s burgeoning ocean tech industry. Exploring Opportunities in Ocean Tech for Young Women is an extracurricular program being offered across the province to youth in grades 10-12 as part of a strategy to attract more under-represented groups to the marine industry. Featuring a monthly speaker series, mentoring program, and hands-on design-thinking workshop, this program will be led by women, for young women. Exploring Opportunities in Ocean Tech for Young Women connects young women in the Western, Northern & Central Nova Scotia regions to female role models in the ocean tech industry to build their awareness of the many applications of engineering across the industry, develop their understanding of what engineering is and how it contributes to innovation across the broad industry. Through the program, students will gain awareness of the skills required and develop pathways to engineering and technology […]

Learning by Unlearning

Join Volta + Permjot Valia in this workshop that will challenge the ways you approach things for more effective decision making. Increasingly, the ability to challenge and rethink existing ways of doing things is critical in effective decision making for entrepreneurs. It's important to think outside of the norm while making decisions in order to bring about new results, different outcomes and to see where new approaches can take you. Doing this can be really difficult for a number of reasons. In this very insightful and practical session, you will work through why you need to acquire this skill and how to acquire and practice this skill. Register

Marketing for Business

The Cape Breton Regional Chamber of Commerce offers free training opportunities sponsored through Labour and Advanced Education and their Workplace Education Initiative. This initiative promotes learning at work and supports the development of your workers by increasing their workplace skills. This course is for businesses, especially trades-based businesses, to help them define strategies to market their business. This course forms part of the certification for the Atlantic Trade Business Skills Certification for journeymen. Learning Outcomes: Define & Identify the core components of a marketing strategy Identify the USP (unique selling proposition) Create a positioning statement Develop target market Create a value proposition Develop marketing objectives Gathering and analyzing data using the four main primary research methods Develop pricing strategies for each product in the product line Define costing terminology Identify components of a promotional campaign Determine the marketing budget Register