Story Strategist Erin Trafford will highlight THE primary need for any business and share an overview of her 9 Step Story Strategy Framework to meet that need. She will also explain how to leverage creative storytelling to grow your business. Building on her previous Spotlight Sessions, Erin will share actionable tips you can start using immediately to build a better, more aligned content strategy for you and your business. In this webinar you will; - Get a look at the 9 Step Story Strategy Framework that Erin uses with her clients as they develop their personal and business brands - Break down how you can start to build a content strategy that feels good for you - Get actions and insights so you can start creative storytelling right away About Erin Trafford, CEO of Erin Trafford Inc. Erin is a digital Story strategist specializing in helping entrepreneurs and small businesses find and tell their Stories in a way that feels good and grows their bottom line. She is an award-winning journalist, blogger, consultant, and strategist. She owns Erin Trafford Inc., which has two arms; ErinTrafford.com, a coaching and consulting company and Story Studio Network- Canada’s first audio-on-demand talk show network. […]

Join Mat Larade as he gives an introduction to machine learning and what it can do for you and your organization’s analytical tools. He will begin by defining machine learning and basic terminology, before dispelling a few common myths. He’ll then discuss the internal resources you should ideally have in place from the outset of a project. He’ll also briefly outline some of the costs and processes to build the cornerstone of machine learning - a data pipeline - and talk about some of its specific parts and their respective challenges. Finally, Mat will discuss the cost-benefits associated with starting a machine learning project, and ways to help safeguard its success and sustainability, before ending with a discussion of some of the common pitfalls to avoid from a managerial perspective. This is a beginner session oriented to business owners and project managers curious to learn more about machine learning, or who may have an idea that involves machine learning, but don’t know where to begin. About the Presenter Mat Larade, Research Consultant at ACENET Mat joined ACENET in 2019 as a Research Consultant specializing in applied machine learning. He hails from Cape Breton, but has made his home on Prince […]

Information, privacy professional, and frequently offsite consultant Victoria McIntosh invites businesses to learn effective methods for allowing staff to work from home, in-office, or across the country while still protecting information assets. Deployment of remote security management differs from office programs, but the goal remains the same. Security, in-house or offsite, aims for timely access by the right users to accurate information. We want to allow entry to information resources for verified staff while shutting out external threats. For organizations, this means a plan for what staff needs to access, and how they can protect it from where ever they choose to work. About the Presenter Victoria McIntosh, Information and Privacy Professional, and Owner of Information in Bloom Management Services Victoria McIntosh is an information and privacy professional in Halifax, Nova Scotia. Holding a Masters in Library and Information Science, she puts the pieces together. Certified as an IAPP Information Privacy Technologist, Victoria brings privacy expertise to operations. She is keen on foundational privacy and security practices, enjoying opportunities to discuss and educate others with conversations, presentations, and material development. Presently, Victoria operates under her freelance consulting firm: Information in Bloom Management Services. REGISTER