A key component of a successful business is nurturing leads and building relationships. Creating and sharing valuable content for prospects at various stages of their buying journey is a way to connect with people and help them build trust in your brand as they make buying decisions. During this webinar you will learn; The stages of the buying process and planning content for those What is Lead Scoring and why is it important? Developing automated, behaviour-based campaigns About Leslie Flemming, Senior Director of Marketing at CloudKettle With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space. Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.