A key component of a successful business is nurturing leads and building relationships. Creating and sharing valuable content for prospects at various stages of their buying journey is a way to connect with people and help them build trust in your brand as they make buying decisions.

During this webinar you will learn;

• The stages of the buying process and planning content for those
• What is Lead Scoring and why is it important?
• Developing automated, behaviour-based campaigns

About Leslie Flemming, Senior Director of Marketing at CloudKettle

With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space.

Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.