Join Kim Scaravelli of Trust Communications as she discusses the first 5 steps to building your business’s online presence. About this Event The phone book is dead. In the 21st century, we “search” for things online. When people search, you need your business to show up - and look good! In this lunch ’n’ learn we’re going to nail down the first 5 steps to building your online presence: 1. A customer-centric strategy, 2. A website that works for search engines AND people, 3. A solid Google My Business page, 4. Effective social media, and 5. Ways of measuring your results (What’s working. What isn’t) This is a foundational look at marketing in 2020. Over the year, Ignite and Digital Nova Scotia will explore each of these 5 steps in greater detail, bringing in subject-matter experts from across the province. Powered by Digital Nova Scotia in Partnership with IGNITE. ___________________________________________________________________________________________________ Kim Scaravelli is a digital strategist, content designer, educator and speaker. She is the Owner of Trust Communications Inc. and Managing Partner of The Canadian Diversity Initiative. Kim works with organizations across Canada. She has designed more than 300 e-learning programs and she provides digital strategy expertise to respected brands like Sport […]

Description Powered by: SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Michael will be performing 10-Minute SEO Audits for some local businesses' websites. This is a great opportunity for everybody to see what common factors could be limiting your organic search results. There will be a large projector screen as well so everybody can follow along. We are also pleased to announce Matt Whalen as our guest speaker. Matt will be discussing paid ads and how to best use that credit Google keeps offering you. Free for DNS Members (while quantities last). Tea and coffee will be provided for all. SEO Brunch is a meet-up of people who are interested […]

DATES: March 5th, 2020 | 8:30am – 4:30pm March 6th, 2020 | 8:30am – 12pm March 23rd, 2020 | 8:30am – 3:00pm This FREE training opportunity is sponsored in partnership by ACOA, Digital Nova Scotia, NSBI, and Cape Breton Partnership. As a funding partner, Cape Breton Partnership, ACOA and Digital Nova Scotia will receive registrant names and contact information. Bringing the tech community together, this program is perfect for companies working in the digital space. It aims to strengthen your message by zeroing in on what *really* triggers customers to buy. When you’re not 100% clear about what motivates customers to buy or what messaging will resonate with them, it’s not just frustrating for you and your team—it’s a massive time-suck. You'll spend countless hours "marketing" your business and pouring your heart into blog posts, sales pages, videos, email sequences, and ads that prospective customers basically ignore. It's deflating. Are You Sick of Wasting Time on Marketing that Doesn’t Work? If you want to sell more then you’ve gotta understand your audience. Who are your “right fit” customers? And what really makes them tick, click, and buy? If you can’t answer these questions… you’re in trouble. When you’re not 100% clear about […]

tech{LAB} is an energetic environment for everyone to get hands on with new technology. Hosted on Tuesdays, these sessions engage anyone eight and up to learn through experimenting and prototyping solutions to everyday problems. Attend