Events

In partnership with Startup Zone and Food Island Partnership, IGNITE Atlantic is hosting this workshop to support and encourage the discussion surrounding automation in the food industry. We are hosting this event as part of IGNITE’s Food Automation Series, which aims to foster open communication and promote innovation in regards to food automation in rural communities. The event will take place at Startup Zone in Charlottetown to showcase some of the latest food industry innovations happening locally. We hope to see you there!

About this event When: Wednesday, October 19, 2022 from 12:00pm to 1:00pm ADT Where: Volta, 1505 Barrington St, Unit 100, Halifax, NS, B3J 3K5 Description: Hear from Marie Hogan, Director of Business Development, Mitacs . Mitacs is a national not-for-profit that helps your organization identify opportunities to innovate, connects you with expertise from our universities and colleges, and doubles your investment to bring on research interns. Many organizations use Mitacs programs to leverage their R&D budgets and build their recruitment pipelines. You can learn more about us here: https://www.mitacs.ca/en/industry. Learn more about how to align these programs to your challenges and opportunities, and how to get the most out of Mitacs’ network of researchers and accessible funding. The session will focus on: Research & Innovation Collaborations – Building your recruitment pipeline in partnership with Post-Secondary Institutions Student, Recent Grad, and Post-Doc Founders of Start-Ups – Funding research related to your company International Programming – Travel to an incubator abroad to explore potential market opportunities NOTE: By attending this event, you agree to be photographed and/or filmed, and give permission to Volta to use your image in promotional and/or marketing materials. NOTE: If you're unable to attend any of our events […]

Octobers's Halifax Third Wednesday tech/media/marketing meetup is Wednesday, October 19th from 5-7:30pm. We'll have our 30-sec intro/opportunity spots, networking, and lots of cool peeps from the Halifax tech community!

About this event Why the %$#& do I need to worry about marketing? If you aren’t thinking about or planning to add marketing to your overarching strategy, your business will fail. If you’re executing marketing tactics without a strategy, your business will stall and stagnate. If you aren’t tracking and reacting to your marketing efforts, you’re wasting money. This workshop will be a no-nonsense discussion around marketing, and offer attendees a guideline to develop an effective, impactful, and results driven marketing strategy that can evolve with the growth of any business. We will dive into how important marketing is to the success of all areas of your organization; how it is ingrained in both acquisition and retention approaches; and how to recognize and react to both success and/or failure. We will explore 3 key components of any successful marketing strategy – brand, customer and category. Each extremely important, and something every organization needs to continually focus on. We will also offer insight, advice and a framework to help build, expand or rework anyone’s marketing strategy. Companies or community groups – be it startups, early stage to well-established – will benefit from this fresh, frank and unique perspective. In this 1 […]