Past Events from September 8, 2021 – September 15, 2021 – Page 14 – Digital Nova Scotia – Leading Digital Industry

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Ask Us Anything: Email Marketing Strategy with Linda Daley & Alison K

You've got yourself an email list and you're creating content on a regular basis. But what more can you be doing? How do you grow your list in a strategic way? How do you turn opens into clicks and sales? Join Linda Daley of Daley Progress Inc and Alison Knott of Alison K Consulting to ask us anything about email strategy. Throw all your burning questions at Nova Scotia's most passionate pair of email nerds. Leave the session with renewed love and energy for your newsletter marketing - your audience (and brand) deserve it. Who is this For? This session is perfect for business owners and non-profits who are already using newsletter marketing but want to be more effective with their efforts. No matter if you're a small marketing team, or a mighty crew of one ambitious business owner, we've got you covered. We'll start the session off with some actionable tips, and then dive into answering your most pressing email strategy questions. You can ask things around: - how to get your list out of that under 300 subscriber hump - how to create content for your niche that you're struggling with - how to know when you've outgrown […]

Live Proposal Audit: How our Sales Engineers transform deals for the win!

If you’re interested in taking your sales documents to the next level and kicking up your close rates, be sure to join our deal expert, Luke MacGillivary, for a real-time look into his proposal audit process. Luke will do a formal review of an actual customer deal document and share the top insights he uses to help SMB’s around the world boost their close rates. Highlights include: - What best practices your proposals and quotes could be missing. - How to implement proven tactics from our State of Proposals to win more business. - How to use video and imagery to increase your close rate. - The most common pitfalls we see in documents and how to avoid them. Whether you're a new or power user of Proposify, you’re ready to win more business, or you’re passionate about great design and closing more deals - we encourage you to attend! Note: All registered attendees will receive a link to the recording after the webinar. REGISTER

Meet & Greet

As of September, Meet & Greets with local Sackville business people will resume. Mark your calendar for the following dates: Thursday, September 9 from 8:30-9:30am Thursday October 7 from 8:30-9:30am Thursday, November 4 from 8:30-9:30am Locations and sponsors are TBD. Coffee and tea will be provided! REGISTER

Encore Project Centre Demonstration

Encore isn't just a project platform, Its a 360° Project and Document Management System with the powerhouse of Capstone Project Solutions as your support network. Encore allows you to buy only the number of licenses you need - sign up with as few as one user! Enjoy unlimited IT support. There is no extra charge for services. Take advantage of our coaching and skills tips. We're here to help you grow REGISTER

RBC Capital Markets Career Fair

RBC Capital Markets is excited to host a virtual career fair for New Graduates and Professionals looking for roles in Nova Scotia! Ever wondered what it would be like to work at Capital Markets at RBC ? Now’s your chance! RBC is excited to host a virtual career fair for new graduates and professionals to learn more! Our guest speakers include Senior Leaders and Hiring Managers from both the Quantitative and Technology Services (QTS) and Business Client Services (BCS) teams Join us to hear about what it’s like to learn, grow, and work with purpose across multiple environments and technologies at RBC. Connect with Leaders and ask questions about new roles coming to Nova Scotia. REGISTER

Basic Computer Skills

The concentration of this program is on word processing and spreadsheet skills. The level of complexity in this program is tailored to the participants and is intended for those who feel they don’t have a strong foundation in computer use in a business environment. By completing the curriculum, program participants will be able to: Navigate the Windows environment Save, open, find & structure files & folders Develop text-based documents using Microsoft Word Plan, build and use spreadsheets using Microsoft Excel REGISTER

Social Media for Business

Those who take this course will leave with a strong understanding as to what to post on Social Media when to post it, how to schedule it to save time, how to design it, and how to read the data to ensure you’re maximizing your efforts. Topics could include: What type of content works with real examples Establishing your brand image (colours/fonts) Graphic design for Social Media using Canva Ad copy – what to write with your posts How to create a content calendar Facebook & Instagram stories REGISTER

Invaluable Sales Lessons to Help You Build Better Relationships With Your Prospects

Relationships are everything in sales, but too many sales reps forget that fact. They also forget that the easiest path to more revenue is more retention - but if you don’t value your prospect, they won’t value you. This webinar shares proven pathways to better, more productive relationships, using steps you can start taking right away. What You’ll Learn: - The keys to building productive relationships you didn’t know existed - How to be proactive by spotting the warning signs of at-risk prospects - What every prospect needs - even if they don’t admit it - The proven formula for establishing trust and credibility in no time REGISTER

Adapting to the No-Office Normal

Information, privacy professional, and frequently offsite consultant Victoria McIntosh invites businesses to learn effective methods for allowing staff to work from home, in-office, or across the country while still protecting information assets. Deployment of remote security management differs from office programs, but the goal remains the same. Security, in-house or offsite, aims for timely access by the right users to accurate information. We want to allow entry to information resources for verified staff while shutting out external threats. For organizations, this means a plan for what staff needs to access, and how they can protect it from where ever they choose to work. About the Presenter Victoria McIntosh, Information and Privacy Professional, and Owner of Information in Bloom Management Services Victoria McIntosh is an information and privacy professional in Halifax, Nova Scotia. Holding a Masters in Library and Information Science, she puts the pieces together. Certified as an IAPP Information Privacy Technologist, Victoria brings privacy expertise to operations. She is keen on foundational privacy and security practices, enjoying opportunities to discuss and educate others with conversations, presentations, and material development. Presently, Victoria operates under her freelance consulting firm: Information in Bloom Management Services. REGISTER

Link Building Strategy Workshop

Your website needs the clout of other sites to win the attention of Google (just like in real life) Before you buy a product or a service, you look at reviews, right? You might even ask a friend about their experience to get an idea if you should buy or not. That’s how search engines feel about your website, too! Google wants to see that your website is *linked* with big websites that show your content is relevant and amazing. If you don’t have other sites confirming your content is great... Google won't prioritize it when your dream customers come searching for information. Fact: There’s only 10 lily pad spots on Google’s first page, and it’s reserved for those froggies with the right kind of clout. So... are you ready to leap towards page 1 with me? I’m Alison K, and my workshop will teach you the right way to build links (and lasting brand relationships) that will slingshot your content from ‘unknown’ to ‘household’. REGISTER

An Ocean of Opportunity

Nova Scotia has become a world-class hub of innovation for research and technology in the oceans sector. There are currently more than 300 diverse companies involved in this industry providing goods and services in fisheries, tourism, shipbuilding, life sciences, renewable energy and marine science and research, to name a few. Including spin-offs, ocean related industries generate approximately 12.2% of Nova Scotia’s overall GDP. This has created an ocean of opportunity for start-ups and businesses looking to get involved. The Halifax Chamber of Commerce and our Presenting Partner, Dalhousie University Rowe School of Business, invites you to join us for a discussion with the leaders at the forefront of the ocean industry in Nova Scotia to take a deep dive into the potential of the blue economy. During the panel discussion, we’ll hear about the work they’re doing at their respective institutions and the opportunities available to the business community. In the last half hour, we’ll finish off with a live Q&A where members can ask their questions directly to the experts. Register today and submit your question! Register Now

tech{LAB} Underwater Eye Spy with SuperNOVA

Take a deep dive under the surface of the ocean with a SuperNOVA instructor as we explore underwater habitats around Halifax, Nova Scotia through a Remotely Operated Vehicle (ROV). Participants will follow along with animal and plant identification keys to identify species in our survey and add to our public database of marine sightings and species! An ROV or a remotely operated vehicle is an underwater submersible that is driven from the ocean’s surface rather than from within the vehicle itself. This means with ROVs, you don’t have to send humans deep in the ocean where there’s no oxygen, very little light and a lot of pressure. REGISTER