Events

Join Nicole Gallant in understanding why sales pitches don’t work and uncovering client needs and positioning as the solution! There is no secret formula for attracting clients- or is there. Nicole uses proven methodologies to help you attract clients, not repel them. She’ll help you recognize what is the client’s language, address their needs and teach you how to position as the right choice. Being client-centric means your focus goes beyond the sale. It means displaying a real sense of wanting to help your client, understand their situation, and listening carefully to the historical story. It’s looking at the big picture. It’s about offering value and results and less about pitchy promotional presentations on why you are great and all the “what’s” of your business. During this session she will share why sales pitches don’t work and how to get qualified clients in an authentic way. Register Now About Nicole Gallant This is the second session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Following this session, the following topics will be explored in greater detail, by subject-matter experts from across the province. A website that works for search engines AND […]

Registration is now open for APEC's third free webinar in our series on the economic impacts of COVID-19 on Atlantic Canada will assess the effects on businesses, labour and investment. APEC’s research staff will highlight key findings from Statistics Canada’s surveys and APEC’s Major Projects Inventory. Leaders in the region’s construction industry will describe the effects on the ground for labour, business and investment activity. APEC President & CEO, David Chaundy, will lead a discussion with panelists on what the recovery may look like. This will be followed by a Q&A session with attendees. Presenters Fred Bergman, Senior Policy Analyst, APEC The effects of COVID-19 on Atlantic Canada’s businesses and labour markets Patrick Brannon, Director of Major Projects, APEC The effects of COVID-19 on investment spending in Atlantic Canada in 2020 and beyond Brad Smith, President, Build Right NS How construction firms and workers are adjusting to COVID-19 in the Maritimes Darin King, Executive Director, Building Trades of NL How Newfoundland’s construction and offshore oil industries are coping with COVID-19 Panel moderator David Chaundy, President and CEO, APEC This webinar is free for APEC members and non-members. However, advance registration is required. Register

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off!   In Times Like These… Whoever Gets Closer to the Customer Wins The world changed overnight and now you’re scrambling to adapt. You need to recoup lost revenue, find new distribution channels, and stay top-of-mind with customers. Do you know what really makes your customers tick, click, and buy? If not, you’re in trouble. When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. You can spend weeks doing market research, but you won’t find all the answers you need. If you want to understand why customers buy products like yours—the ‘real’ why—you need to ask them. Trigger Technique is a hands-on training program for leaders, marketers and sales teams. You’ll learn how to master one of the most powerful yet under-utilized skills in the marketer’s toolkit: 1:1 buyer interviews. When done *the right way* (read: with less bias or awkwardness), 1:1 interviews are pure magic... You’ll quickly discover which customer segments […]