Events

About this event Why the %$#& do I need to worry about marketing? If you aren’t thinking about or planning to add marketing to your overarching strategy, your business will fail. If you’re executing marketing tactics without a strategy, your business will stall and stagnate. If you aren’t tracking and reacting to your marketing efforts, you’re wasting money. This workshop will be a no-nonsense discussion around marketing, and offer attendees a guideline to develop an effective, impactful, and results driven marketing strategy that can evolve with the growth of any business. We will dive into how important marketing is to the success of all areas of your organization; how it is ingrained in both acquisition and retention approaches; and how to recognize and react to both success and/or failure. We will explore 3 key components of any successful marketing strategy – brand, customer and category. Each extremely important, and something every organization needs to continually focus on. We will also offer insight, advice and a framework to help build, expand or rework anyone’s marketing strategy. Companies or community groups – be it startups, early stage to well-established – will benefit from this fresh, frank and unique perspective. In this 1 […]

Details This month, we are doing a workshop for some hands-on learning! 👋🏻 Join us on Monday, October 24th as we think together and discover with Nata Kostenko. Big tech scandals, deceptive patterns, data privacy issues... We hear about unethical practices all the time. But what exactly does it mean to "work ethically"? And how can you do it in a human-centred way? It all starts with reflecting on our thought patterns and learning how to voice our concerns. We need to find our North Star and equip ourselves with tools to act against injustice (and keep our sanity). This is a practical workshop where we will explore ways to incorporate ethics into your work process. We will play with some tools, talk about existing barriers to ethical action, and go through concrete examples you might encounter in your daily work. Come as you are and let us untangle this knot together! Nata is a service designer and design researcher at Tilt the Scales. Every day she balances her belief in the power of design to make a difference with the urge to hide from the world's problems. This is a FREE event thanks to our friends at Volta and […]

About this event When: Wednesday, October 26, 2022 from 4:00pm - 6:00pm Where: Volta, 1505 Barrington St, Mezzanine Classroom, Halifax, NS, B3J 3K5 Join Volta and Natalie Frederick-Wilson from the Centre for Women in Business for a visioning workshop. Natalie will guide participants through a visioning exercise that will help you establish a clear mission and vision and build confidence in your plan to start and grow your business. By participating in the session, you will be able to describe your business' value proposition, articulate your vision for the future, and know what steps to take next to create a business with a firm foundation. About the speaker: Natalie Frederick-Wilson is an entrepreneur, mentor, business development professional, MSVU student entrepreneurship, program lead who joined the Centre for Women in Business at Mount St. Vincent University, in October 2019 with a goal to inspire women and students to go from innovative idea to start-up, and beyond. She does this by connecting them to the right business advice, engaging business owners in strategic business conversations, and training. Natalie holds a certificate in Business Development and in Leadership and Innovation from Dalhousie University and has extensive experience in business automation, strategic business planning […]