Events from May 27, 2021 – June 8, 2021 – Page 10 – Digital Nova Scotia – Leading Digital Industry

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Visualizing Your Customer Journey

About this event Understanding your customer journey is a capstone to any successful Inbound Marketing Initiative. This fun interactive workshop combines the powerful insights from a Hubspot Customer Journey Workshop and hands-on visualization skills presented by Jill Langer, Bikablo Certified Global Trainer for Canada. In this 90-minute workshop we’ll cover:  The essentials of how to create a customer journey map as a visual representation of the stages a customer goes through with your company. How to enhance this journey map with simple but powerful hand drawn visuals that really tell a story How the power of simple hand drawn visuals enriches your Marketing strategies How to get started with visualization in your marketing efforts. Come ready to learn about the power of a Customer Journey Map, to think outside the box, and pick up a marker and really see your customer’s journey map unfold. Guest Presters: Jill Langer Bikablo Certified Global Trainer for Canada Jill is a process professional with more than a decade of experience planning, designing, and facilitating training, workshops, and programs. She believes that drawing and visualization is about communicating and sharing ideas and that anyone has the ability to learn these basic skills. She empowers people […]

I Want to Be a PM – Build Your Career Development Roadmap

Gain first-hand knowledge about what it's like to be a Project Manager in today's business world. Who are the best resources for information, where should you go to get study information? Discuss study tips and tricks that can help you pass your CAPM.   REGISTER

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

CWB: Financial Essentials for Business Certificate Training Program Begins

Financial management is one of the most important responsibilities of owners and business managers. Proper financial management supports your decision-making. Understanding your cash flow, financial statements and financial health helps make you a better decision make and respond to opportunities for business growth. In Finance Essentials for Business, you will learn the basics of financial analysis, product and service pricing, budgeting, government reporting requirements and more to inform your financial decision making. To be eligible for the program, participants should have an established financial record keeping system, financial reports available and access to reliable internet, webcam and microphone. Dates: Weekly on Tuesdays from June 1 – August 3, 2021 (10 weeks) Time: 8:30 am -12:30 pm Location: Online Cost: Access to this program is a complimentary member benefit thanks to our partnership with the Nova Scotia Department of Labour and Advanced Education Instructor: April Stroink, Money Coaching Additional notes - While our certificate training programs are typically offered on campus at Mount Saint Vincent University, the Department of Labour and Advanced Education has made an exception to temporarily offer programs online in response to COVID-19. - Participants are required to complete an Intake Form and an Individual Needs Assessment with […]

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

Can AR and VR Help Build a More Diversity-Inclusive Workspace?

The technology industry, not unlike many other industries, has been typically male-dominated in the past. However, new technologies, and a more virtually connected world, have been increasing access to information, technology concepts, and other thought leaders. Now, minority thought leaders are able to connect, engage, and participate in technology concepts more than ever before by using these same technologies. For instance, using AR, VR, and XR technologies, female youths can connect with leading women in STEM careers around the globe, and even those in more remote locations that would not traditionally have access to advanced programs can access higher learning resources. Combine this with the fact that AR and VR are proving an ability to create higher levels of empathy, and an ability to communicate new narratives on race, diversity, and inclusivity and a world that formerly seemed off-limits is becoming a lot more inviting to the diverse minds that are capable of advancing it even further. In this panel, we will open the discussion to how AR, VR, and XR technologies are creating a more diverse and inclusive world, both within the industry and within the technology sector as a whole. REGISTER

CWB: Coffee Talk

Join the Centre for Women in Business online! Coffee Talk is designed to connect women in business across Nova Scotia with each other, encourage collaborations and improve business skills through sharing. Each session will include a welcome, introductions, and a facilitated discussion on recent news or trends in business. When: Thursdays from 9-10 am Where: Online – A computer with a reliable, high-speed internet connection and a headset with a microphone is required. Cost: Complimentary! Thanks to the generous support of our sponsor, TD Bank Group, this program continues to be available to all women business owners in Nova Scotia at no cost. Registration is required. REGISTER

Writing Website Content that Resonates

If your website has been on a hiatus during the pandemic, now is the time to bring it back to life and change up your content. However, the world today is very different from the one we knew, so it's important to remember: “this isn't business as usual”. Great content makes a better website, it also improves your site’s SEO rankings, which can have a very positive impact on your business. It’s important to do it right. In this webinar, Maria McGowan from Sociable Media will look at what makes great content, how to write for your audience and ways to improve your website to make a better user experience. Here’s what you’ll learn in this workshop: - How to write for a new normal: decide what content will be interesting for the reader and also reflects your brand story - Edit and proofread like a pro: transform your writing into content that is easy to read and add the details that help someone choose you over a competitor - Visuals are everything: say it with video and photos in a meaningful and emotional way - How to optimize your web pages for Search Engine Optimization (content that addresses what […]

H2O: Home to Overseas Conference & Exhibition

The Ocean Technology Council of Nova Scotia  (www.otcns.ca) in partnership with the Government of Canada, the Province of Nova Scotia and COVE (Centre for Ocean Ventures and Entrepreneurship:  http://www.coveocean.com)  is pleased to present the H2O: Home to Overseas Conference on Monday, June 7 to Wednesday, June 9, 2021 in Halifax, Nova Scotia. The Home to Overseas Conference, Industry Showcase and Exhibition, (www.h2oconference.ca) is rapidly becoming Canada’s premier event for the ocean technology sector  and is attracting significant international participation (14 countries, represented in 2019). Ocean technology being defined as an horizontal sector covering the technologies applicable to such vertical sectors as marine defence, marine energy (offshore extractive and renewable), marine environmental monitoring, marine transportation, aquaculture, fisheries and marine tourism. The H2O Conference is an ideal event to engage with Canada’s ocean technology industry. Register

The No BS Social Media Blueprint Workshop

A free-to-join 5-day program for small business owners ready to ideate, create and implement a social media strategy that allows them to show up authentically and with purpose. The next round starts Monday, June 7, 2021! Right now, you want to: Find an audience online and really connect with them. Determine your social posting priorities and focus on what’s important. Create a consistent presence so your audience knows what to expect and looks forward to hearing from you. But you’re struggling with feelings of overwhelm, uncertainty, and general confusion about where to show up and how often. It’s time to UNDERcomplicate your social media marketing strategy. I’m here to show you the strategies I’ve developed over the past decade of running a social media consultancy so you can master your marketing by showing up with authority and connecting with your audience. https://digitalnovascotia.com/wp-content/uploads/2021/05/Anita-for-BP-1-200x300.jpegHi, I’m Anita Kirkbride, social media consultant, speaker, and CEO of Twirp Communications. I’ve spent the last 10 years creating social media campaigns for businesses that understood the power of social media but didn’t have the time or the know-how to implement the strategies for themselves. I’ve helped clients win $100,000 for their social campaigns, and I’ve grown online […]

Agile and Scrum – Is It For Us?

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. Agile and Scrum are frequently discussed terms in organizations today. Many companies have shown great improvements in customer satisfaction and team morale when they have adopted Agile/Scrum. Join us for this webinar with Brenda Fay, President of BrenDaniel Productions Corp. who will give facts and figures on how organizations have implemented Agile/Scrum and give participants a forum for considering whether Agile/Scrum is beneficial for them. REGISTER

WATER: An Atlantic Indigenous Women’s Entrepreneurship Roundtable

Join us on World Oceans Day for an exciting conversation about how Indigenous culture & entrepreneurship is connected to the world’s water! On World Oceans Day, June 8th, at 1:00-2:15 Atlantic Time, we will bring together Indigenous women, entrepreneurs, and industry leaders to discuss the importance of water protection and how water relates to Indigenous culture & entrepreneurship. Listen to presentations from Indigenous women and Elders who work closely with the water we so heavily rely on, followed by an engaging discussion about what we can each do going forward to protect the water in the Atlantic region, and across the world. Tune in for the launch of a creative project that engages youth & young water protectors from the region! Register