Events from March 17, 2022 – March 30, 2022 › Webinar › – Page 7 – Digital Nova Scotia – Leading Digital Industry

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Search Intent: the key to successful SEO (and digital marketing)

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Think SEO is only about pleasing the Google Gods? Nope! Learn what search intent really means from a customer attraction perspective. Plus, how the fundamentals of search fits into marketing and sales funnels. Not the jargony SEO talk you were expecting, but the marketing insight you need to attract people who don’t know about you… yet. Join Alison K as she breaks down what search intent really means from a customer attraction perspective!

ICTC’s WIL Digital Student Wage Subsidy Information Session

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Join ICTC’s Atlantic Regional coordinator and learn about ICTC’s WIL Digital wage subsidy program that helps employers make students part of their talent strategy. Subsidies up to $7000 expected to be available this summer for both full-time and part-time positions, co-op positions and any other position that provides students the opportunity to practice skills relevant to the digital economy. Special Guest on March 18, Liza Robinson, Team Lead for ICTC’s application review team, will join me for a panel discussion about how you can help ensure your application is processed quickly Register here for the session that fits your schedule, Fridays at 3:00 Atlantic until April 29 (excepting Good Friday).

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Tips for Increasing Engagement on Your Social Media Posts

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Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares. After this webinar you will know; How to measure social media engagement How to increase engagement with clear calls to action How to create valuable and shareable content Meet your Presenter, Ingrid Deon, CEO of word-craft Ingrid Deon is the CEO of word-craft inc., a social media marketing agency located in Yarmouth County. She specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife Bank and Kraft Heinz Canada. She started her career as a journalist but switched over to social media when she was offered an opportunity to work at a digital marketing agency. Talking to people about social media, female entrepreneurship and knitting are what lights Ingrid up!

Blue Carbon Info Session

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Join us on Tuesday, March 22, to learn about blue carbon and hear from start-ups who have products that reduce or store carbon in the ocean Blue carbon is the term for carbon captured by the world's ocean and coastal ecosystems. Our ocean and coasts provide a natural way of reducing the impact of greenhouse gases on our atmosphere, through sequestration of this carbon. Keynote Ken Buessler, Senior Scientist, Woods Hole Oceanographic Institute (www.whoi.edu) Ken is a senior scientist at the Woods Hole Oceanographic Institution who specializes in the study of natural and manmade radionuclides in the ocean. He has served as chair of the marine chemistry and geochemistry department at WHOI, as executive scientist of the US joint global ocean fluxes planning and data management office and two years as an associate program director at the US National Science Foundation, division of ocean sciences, chemical oceanography program. In 2009, Ken was elected fellow of the American Geophysical Union and in 2011, he was noted as the top cited ocean scientist by the Times Higher Education for the decade 2000-2010. Start-ups Mo AlGermozi, CEO & President, Graphite Innovation & Technology (www.grapheneenterprise.ca) – Graphite Innovation & Technology (GIT) has an innovative […]

Halihax March Virtual Event: Data Science Edition

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Join us this month for a moderated panel on the topic of data science. The future of computing revolves around data: how we create it, organize it, and most importantly, how we can use it to improve society. During this event, we’ll speak with three leading technologists about the current techniques for gaining insights from data, ethical and privacy issues related to data collection, and the key challenges in building intelligent applications.

Women in Communications & Technology – Atlantic Chapter Launch Event

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Join us for Women in Communications & Technology - Atlantic Chapter Launch Event, March 23, 2022 at 9:30 AM. Come learn more about WCT from founder Joanne Stanley, and network with incredible women across our Atlantic provinces. As part of the launch event, we’ll enjoy a fireside chat with Julia Rivard Dexter, Co-Founder and CEO of Shoelace Learning and Adrienne Power, WCT Atlantic Board Co-Chair and Financial Advisor, Edward Jones. Julia and Adrienne will discuss how their experience as female Olympians has shaped them as professionals and share takeaways to help attendees bring that purpose-driven mindset to your day-to-day.  

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8 Step Traffic Growth Approach

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Want to attract guests and customers who are already thinking about your services? Wondering how SEO, social media and newsletters work together to bring leads? Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.

The Why’s and How’s of Machine Learning

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What do you need to need to make a machine learning project successful? How can you make smart decisions about setup and execution of a machine learning project? How should you hire and support the staff working on the project? We hope to provide clear, thoughtful answers to these, and other common questions to get you thinking about whether machine learning is a technology that you and your company or group should think about investing in. We will discuss topics like data collection, the trade-offs involved in choosing a model, and what to expect from a successful project, as well as how to salvage useful by-products and skills when projects don’t go as planned. This is a beginner session oriented to business owners and project managers curious to learn more about machine learning, or who may have an idea that involves machine learning and want to know where to begin. This session will take place on: Thursday, March 24th - 12:00pm - 2:00pm (Atlantic time) You do need to have a laptop with a Mac, Linux or Windows operating system (not a tablet, Chromebook, etc). Participants must register using their institutional / organizational email address (not a personal email, ie. […]

De-mything “soft skills” (Host: NWT)

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McKinsey & Company’s global survey on reskilling reported that the proportion of companies addressing empathy and interpersonal skills doubled in 2020, while Deloitte predicts that soft skill-intensive occupations will account for two-thirds of all jobs by 2030. Yet soft skills have been undervalued or overlooked, and are still surrounded by myths such as: they are inherent and cannot be learned; they are secondary skills or non-essential; they only matter in customer service or client-facing positions; they are more commonly present in extraverts or certain groups of people; and they are equitable to language and communication skills. So what is the truth behind these myths- how important are “soft skills” and what are we willing to invest in developing them? Join leaders as they share their personal and organizational experiences and learnings to shed light on and de-myth soft skills, and provide advice and guidance to organizations and job seekers looking to develop these highly relevant and transferable skills to be successful in the job market: Jennifer Phillips, Executive Director, Northwest Territories Chamber of Commerce Dr. Kerry Lynn Durnford, Program Head, Bachelor of Science in Nursing (BSN) and Post-BSN, Aurora College Jill Haigh, Human Resources Partner, Manulife Financial Introduced by Luke […]

Building Your Social Media Content Plan

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Power Lunch is back, and going virtual! You’re invited to join us as we serve up our Power Lunch featuring workshops from selected members to deliver expertise you can use to grow your business. Our Power Lunch leaders will walk you through information on a range of business topics, offer key takeaways, and answer your questions. Power Lunch will be held once monthly from October 2021 through March 2022, from 11:30 a.m. – 1:30 p.m, delivered virtually. As this year’s sessions are free for participants, we ask that you keep your registration to no more than two sessions, to allow for a larger diversity of attendees. About this Webinar Ingrid’s easy-to-use social media content planning system will guide you on how to create content pillars to keep you organized and focused, map out your social media posts and schedule them so you don’t have to keep worrying about what you’ll post next. In this session you will: Determine the best times to post on your business’ social media accounts Divide your social media content into 4 to 7 content pillars (themes) List social media post ideas that fall under each content pillar Plan a monthly social media content calendar Schedule […]

Building Spaces for Women in Tech to Grow and Thrive

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VanHack brings together HR industry expert, industry partners, and community leaders to share practical advice, insight and real-world experiences into how tech companies can build sustainable, vibrant environments for women on their teams to grow and thrive. The conversation will cover: 2022 Hiring & Retention Trends Impacting Women in Tech & Best Practices Driving Retention Introducing Mentorship and Professional Development programs to Grow & Nurture WiT The Value of Professional Communities and Networks for Tech-enabled Women

Tech Wednesdays with NPower Canada

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More than 80% of NPower Canada alumni secure employment or enroll in higher education within 6 months of graduating, with 30-40% already placed into jobs upon completing training. Graduates launch digital careers in roles such as Help Desk Agent, Data Analyst, QA / Tester and Business Systems Analyst with companies like TELUS, Accenture and CIBC. NPower Canada is a registered charity launching underserved young adults ages 17-30 into meaningful digital careers. NPower Canada's virtually delivered programs provide youth with 15 weeks of no-cost, part-time tech skills training, including industry certifications, complemented by employability skills coaching and wraparound supports (including bus pass, interview clothing and laptops/WiFi based on financial need). Program participants are also connected directly with employers, job retention supports and five years of alumni services including continued education and mentorship. Youth do not need any prior background in tech to apply. They must have completed their high school, Dogwood or GED, and be eligible to work in Canada. NPower Canada prioritizes serving lower-income, un/underemployed youth who are female-identified, IBPOC, 2SLGBTQ+, newcomers and youth with disabilities. Join us to learn more and apply early to avoid waitlist for the upcoming start date: https://npowercanada.ca/youth/