Join SocialNext for a webinar on branding and storytelling designed for marketing professionals looking to elevate their brand presence and connect more deeply with their audience. This session will cover how to shape a clear brand identity, craft narratives that resonate, and apply storytelling techniques across platforms to drive engagement and loyalty. Led by Will Yang on behalf of Differo, the webinar will offer practical strategies, examples, and inspiration to help turn your brand message into a powerful tool for growth. About Will: Will Yang is a content strategist and branding expert specializing in short-form video and destination marketing. As CEO of Differo Marketing, he has led campaigns for Tourism Nova Scotia, Halifax Shopping Centre, and Discover Halifax. Will empowers businesses to tell compelling, authentic stories—often using just a smartphone. Come have a laugh and up your brand storytelling skill with us!

You’re making “data-backed” marketing decisions… but what if the data is wrong? In this tactical session we’re breaking down the most common data tracking mistakes that quietly kill sales— and how to fix them before your next campaign. From Google Analytics to UTM links to the best (and worst) ways to track leads and conversions, you’ll walk away knowing: What errors to look for, and how to spot them fast What a comprehensive data system looks like How to build a tracking system that supports real revenue— not just pretty reports About your host: Ally is a data-backed marketing consultant who helps entrepreneurs who don't have time (or money) to waste— take the guesswork out of marketing success. She teaches you to track your marketing and make data-backed decisions on where to invest your marketing efforts, so you can stop the trial-and-error, start focusing on what gets you results, and save time on what doesn't. Join us and get your marketing back on track!