SNMA Summer School: The Undying Importance of Understanding the Customer Journey
Talitha is here to share how to build genuine, lasting relationships through customer insights. This session will dig into the evolving customer journey and share data-driven insights, real-world examples, and tools you can actually use to shape smarter, more human marketing strategies. About Talitha: Talitha McCloskey (she/her) is a relationship builder, advocate, and community enthusiast who channels her passion for connection into meaningful impact. As Co-Founder of RaiseHER Community and Strategic Consultant at Growclass, she empowers others to dream big and succeed. A proud board and committee member with organizations like the YWCA and Venture for Canada, Talitha also juggles roles as a freelance writer, partner to Mitch, and devoted mama to her sons. Rooted in a deep love for community and advocacy, Talitha is dedicated to creating spaces where everyone can thrive. She believes in the power of standing up and showing up for others, building a network of women united in mutual support and strength.
