A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors

Allison Smith is a photographer & social media coach. She shares actionable methods to create photo galleries and content strategies that level up your brand visibility. Get away from stock photos with DIY flatlay photos that showcase your products or services. Take away the overwhelm and understand the workflow of a social media post that consists of scroll stopping images, a caption that tells your story, and offers a call to action.

Multiple immigration pathways have been created by Canada’s immigration system to support tech companies across the country. It can be confusing to choose from a variety of pathways when bringing foreign tech talent to work for your team in Canada. This webinar will walk you through some of the most popular and fastest ways to bring the best foreign talent to Canada. A Q&A session will focus on your questions related to this subject. After this webinar you will understand: Each immigration program has its own target applicants. It’s important to get it right when submitting your foreign workers application as Immigration Canada will not think this out for you. Time is of the essence and thus a thorough planning and a tech immigration strategy is needed. Not all foreign workers are the same. Each applicant’s particular background, skills and objectives can pivot you to a certain immigration pathway. Multi-step immigration may be needed to help your foreign workers come to Canada and retain those workers in your company.

In tourism, the off-season represents an opportunity to work in your business and free up time during the busy months. In this 1-hour webinar, we will be covering: Content you can create ahead of time Tools you can use to bulk schedule content The difference between evergreen content (content that can be created ahead of time, and reused throughout the season) vs. non-evergreen content (posts that should be happening live, in a timely manner, that cannot be reused regularly) and finally, content you should be stockpiling during the tourism season to prepare for getting ahead next winter.