An often overlooked but critical aspect of SEO is the art of ‘building backlinks’. That is, getting other websites to link back to yours. When other high-authority and relevant websites are collaborating with yours, you can expect to see traffic benefits. This workshop will take you through everything you need to know about backlinking, how to get them, and tracking results of your effort. This workshop is perfect for any member of your team that is responsible for communications, PR or marketing. No prior SEO knowledge is required, but note that this workshop will not cover other aspects of SEO such as on-page optimization or keyword research. This is a 2-part workshop, and registration includes both events. Lunch will be included! Takeaways from workshop session 1: Understand what backlinks are and best practices to get them How to select what content is worth backlinking and who to approach How to write a compelling outreach email Takeaways from workshop session 2: Group review of participant outreach email How to keep track of backlinking efforts in a simple but strategic way Facilitated by Alison K Alison K (Alison Knott) is an international speaker who's passionate about the intersection of web, creativity and […]

The employment landscape is changing, and fast. It’s on employers to adapt to new ways of working with new talent - and it takes an inclusive and purposeful approach to get it right. Join Matt Thomson and Bradley Daye, Co-founders and CEO at Nova Scotia-based, socially-conscious recruiting enterprise, Placemaking 4G, as they share their experience and lessons learned on how to build an inclusive workplace culture where every person can thrive. We will talk through the shifting landscape and inclusive leadership practices that can help you attract and retain younger workers and members of historically underrepresented groups, so that your vision and business may carry a legacy into coming generations. After this webinar you will... Re-define opportunities, Check our biases, Understand the impact of, and relationship between: Competency, Strategy and Representation Meet the Presenters Bradley Daye is Co-Founder and CEO of Placemaking 4G. Bradey's track record of taking an idea from incubation to success has sparked the successful launch and scale of two businesses and a non-profit organization. Matt Thomson is Co-Founder and CEO of Placemaking 4G, and a father, husband and social entrepreneur. With a life-purpose of leading courageously toward love, his leadership journey has always been rooted in […]

Blockchain is a technology that was invented 13 years ago. Its short presence has made big impacts in the tech sector, where some industries claim that blockchain solves some of their most testing issues. You may have heard it being used in tracking and tracing diamonds or FedEx and Walmart investing millions to implement it in their supply chain. In this webinar, we’re going to talk about the use of blockchain in some real world examples so that you can discern whether or not it’s a tech investment you need to make in your own company. 3-Key Takeaways: Where is blockchain used in 2022 What to look for to determine the usefulness of blockchain How is blockchain different from a normal database Meet your Presenters... Keegan and Mrugakshee opted out of traditional finance and decided to Go Full Crypto in the summer of 2020. Since then, they have been educating, consulting, creating products and services around Bitcoin. Having graduated with a degree in computer science from Acadia University, both founders decided to pursue entrepreneurship in 2018, when they founded their business - Atlantic Blockchain Company. The duo pivoted to Cryptocurrency in 2020, following their decision to convert 95% of their […]