Mount Saint Vincent Alumni Association Annual General Meeting (Hybrid) Monday, June 20, 2022 @ 5:30 pm McCain Centre, Room 105, MSVU Campus Recognition Dinner to follow Registration required. If you have any additional questions about the event, please email alumni@msvu.ca
Topic: Future-proofing Your Trademark Strategy Description: Given rapid growth and increased competition within the technology and digital innovation sector, adopting a trademark for your organization can feel like walking into a minefield. Having the foundation of a carefully executed trademark strategy can elevate your brand, prevent misuse by others, and become a valuable marketing tool in navigating the increasingly crowded world of trademarks. Whether you are intending to keep it local or have a view to global expansion, developing an understanding for what a trademark is, best practices for choosing and protecting your trademark, and what you can do to reduce your risk of inadvertently stepping on others’ toes, are vital for any organization. Join us for a 60 minute talk with industry thought leaders from McCarthy Tétrault and Swift Medical where through case studies and examples we will look at: Selecting a trademark that can be protected How to manage your risk of trademark infringement Devising a trademark strategy for current and future business goals Lessons learned in setting brand direction Presenters: Vincent Yip, Partner, McCarthy Tétrault LLP Amy Fong, Counsel, McCarthy Tétrault LLP Jon Tower Akerman, VP Marketing, Swift Medical Time: Jun 21, 2022 10:00 AM in Vancouver
About this event Regardless of the complexity of your HubSpot instance, there’s one thing Ali and her team hear more than anything else: “We know we should be getting more out of HubSpot, but (insert reason why here).” Whether it’s lack of time, know-how, poor strategy, or a lack of understanding how the modules work together at the various starter/pro/enterprise levels, this is a common challenge for organizations of all sizes. But it doesn’t have to be. In this presentation, Ali will discuss: Common obstacles that HubSpot admins, users, and teams face Tips and strategies for overcoming these challenges Best practices to prevent issues in your HubSpot instance down the road Simple hacks that will help you get more out of the platform Plus, Ali will give you a sneak peek into how she and her team have used video to drive their own leads through HubSpot and nearly 1M views on YouTube! Speaker Ali Schwanke Ali Schwanke is the founder of Simple Strat, a platinum HubSpot Solutions partner and cohost of the popular YouTube series "HubSpot Hacks". She's a go-to expert in B2B marketing strategy and content, and a well-known expert on all things HubSpot. She and her team […]
Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.
Are you thinking about starting a business? In this workshop, we’re going back to basics to help you get started with your idea. Other speakers are joining as well to share their expertise, so stay tuned for more info! The workshop will include discussion/overview of Basic overview of legal structures Important areas about budgeting and accounting Business planning basics Building a holistic business
About this talk How to secure your organization’s infrastructure and data in the most efficient way and at the lowest cost? Recent global market conditions and trends in information security underscore the importance of organizations employing a consolidation strategy. Security practitioners can reduce the complexity of their organizations’ security infrastructure simply by consolidating the number of vendors’ solutions they employ. In the process, security efficiency and the overall threat prevention profile of their organization will be improved. Adopting an active threat prevention approach enables organizations to block attacks before they can cause damage to their systems. With the increase in the sophistication of attacks, volume, and speed, relying on detection-only technology and human remediation can be disastrous. For security teams to react in real-time to prevent cyberattacks and minimize the damage to their organization; a single view of the entire environment is needed to improve visibility and control. Only a centrally managed security infrastructure eliminates visibility silos and helps improve defenses. During this webinar, case studies and strategies will be presented to demonstrate how to enforce threat prevention and optimize your security footprint.
Join us for SEO Brunch, an invite-only peer group of SEOs (and SEO adjacent professionals) on the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals! What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn
Join Acadia University Department of Community Development professor Dr. John Colton, tourism development specialist Shannon Guihan ('02) and adventurist Dave Greene ('08, '16) virtually on June 27, 7-8 p.m. ADT as we explore sustainable tourism in Nova Scotia and beyond. Moderated by Executive Director, Alumni Affairs Oonagh Proudfoot ('93, '06), this conversation is bound to set your sails in the right direction as we enter another tourism season. Presenter bios: Shannon Guihan ('02) A tourism development specialist, Shannon has more than 15 years of international experience working at multiple levels of tourism development and delivery. She has worked in travel delivery and as a consultant. In her role as Chief Sustainability Officer and Head of TreadRight for The Travel Corporation (TTC), a family of 40 travel brands operating worldwide, Shannon leads the development and implementation of the group’s five-year sustainability strategy and climate action plan. Shannon also oversees the TreadRight Foundation, TTC’s not-for-profit dedicated to supporting projects under the foundation's three pillars of planet, people and wildlife globally. Shannon presents regularly at and participates in key industry forums and special committees. In 2018 she was recognized by Canadian Traveller magazine as a Top 40 under 40 in the Canadian travel […]
Join the DataOps Summit, Canada for a One-day virtual event focused on advancing leadership perspectives for DataOps. We invite everyone to be part of this journey to create, evolve, and improve DataOps practices.Opportunities to Sponsor, create white papers, build community leadership perspective, participate in experiential learning workshops, gamification workshops,Insights on methodologies for future product and evolution of DevOps & DataOps together “DataOps is next-generation imperative of DevOps” – Capital Carbon Consulting
Entrepreneurs are always looking for new tools to help them communicate effectively – enter Canva. If you’ve dabbled or never opened Canva before this workshop can help you quickly design everything from social posts to postcards. In this class, we’ll explore 3 basic graphic design concepts and complete a click-along-with-me exercise in the workshop using a template. Limited to 12 participants!
Topic: 2021-22 Annual General Meeting Description We invite you to virtually join Board Chair Rob Carruthers, President & CEO Wendy Luther, our Investors, partners, and community members for our 2021 - 2022 Annual General Meeting. We’ll celebrate our collective achievements and successes as we've weathered COVID-19, explore Halifax's new 2022 - 2027 Inclusive Economic Growth Strategy, and reflect on an unforgettable 2021-22. Time: June 30, 2022 09:00 AM in Halifax
Being intelligent with identity is crucial to any security or IT project. Our webinar series is designed to look at identities in relation to the market hot topics, and provide you, with clear takeaways on what you need to do now. As envisioned by NIST (SP 800-207), Zero Trust security models eliminate persistent trust and enforce continuous authentication, least privilege, and adaptive access control. This strategy also applies segmentation and micro-segmentation for secure access. A zero-trust approach is about constant visibility into who is doing what on your network. This ensures maximum control over network security and network access. One thing analysts, enterprises, and customers alike can agree on is that the journey to Zero Trust must start with Identity and Privilege. But choosing the right technologies to incorporate into your security mesh can feel a little like choosing a team to play a baseball game without anyone playing together before. You have a finite amount of members you can have on your team and you want the best person for each position, but without practice you have no idea who that is. So how do you choose your winning team? Much like baseball, you’d choose your team based on […]
