Past Events from May 6, 2020 – May 21, 2020 › Training › – Page 8 – Digital Nova Scotia – Leading Digital Industry

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Webinar: Managing People to Perform

During these uncertain times many organizations are adapting to the reality of working from home. This is a big adjustment for many businesses, especially for the managers who have to ensure these remote teams continue to thrive in the brave new world. To achieve this, managers must know their people on a DNA level. What drives them? What behavioural traits influence how they work? What do they need to be just as successful at home? The Predictive Index Behavioural Assessment allows managers to get an in-depth understanding of their people’s four main drives – dominance, extraversion, patience and formality. From this, they can learn who prefers email over phone calls, who likes to lead the group and who wants to be part of it, who will thrive in the details, and more. Understanding these drives and behaviours will affect how the remote team is structured to support the same success the team is used to achieving.   Please note: All registered participants will receive a free behavioural assessment to see what drives them. The link to this assessment will be in your confirmation email. Please complete the assessment prior to the webinar.  This 90-minute session gives you the opportunity to learn about the four factors, and […]

Value Stream Mapping for COVID-19: Finding the Path Forward

Value stream mapping is a Lean tool that visualizes and quantifies the activities from customer request to customer delivery. Chances are your value streams have been impacted significantly from COVID-19. Now is the time to understand your current state and make a plan for the future, using evidence-based decision making but also staying agile for what the future may bring. How can a value stream map help my organization today? If you are not familiar with value stream maps or value stream mapping workshops, you are likely not aware of the power of a value stream map to drive strategic and tactical decisions. There's a 99.9% chance that COVID-19 has disrupted your processes in some way. Demand has likely decreased (or increased). Processes that were once face-to-face have moved online. New activities have started and others have disappeared. A value stream map can quantify these changes and show where the new bottlenecks are, where there is capacity, and where there are wastes.   Register Now    

The Art of Evangelism Marketing

Join Innovacorp on Friday, May 8, as author and “We Didn’t Start the Fire” podcast host, Theo Priestley, discusses the impact of story-driven marketing and how story-based content can evoke emotional responses. Using examples from different industries, this session includes topics such as the core principles of evangelism marketing, why story-driven content works over other methods, and why internal messaging is just as important as external. RSVP to Holly by email for the link to join.

Webinar: Securing Work from Home

Have cybersecurity concerns been discussed in your organization after an unexpected shift to remote work? Join us for a free webinar covering potential vulnerabilities and ways to mitigate digital risks with Jan Karlsson from Secure State Cyber. This session will provide you with suggestions for protecting your organization’s data, devices and team members from potential cyberattacks. Learn why it’s essential to combine layers of control, and how to use both protective and detective security measures to keep your organization safe online.  Key Takeaways for Participants Methods for performing a cybersecurity risk assessment Ability to plan and enforce cybersecurity procedures in a work-from-home situation Strategies to build user awareness within your organization Knowledge of how to apply ‘defence in depth’ Register Now     About Jan Karlsson Vice President of Secure State Cyber, Jan Karlsson is an experienced cybersecurity specialist with expertise in auditing, ISO 27001, NIST cybersecurity framework and Cyber Risk Management. Jan has a wealth of experience including working with government agencies, defence, aerospace and enterprises with high security requirements. Jan is a certified CISA and CRISC and graduated from Lund University.  About Secure State Cyber Secure State Cyber has specialized in information and cybersecurity since 2005. Their mission […]

80/20 Rule: The Secret to Increasing Productivity and Attention

Our member, Barrington OPS, is hosting a webinar on the 80/20 Rule for increasing productivity! They will cover how Pareto's Principle can: be used daily to increase your productivity be even more effective paired with Parkinson's Law increase attention and creativity through your social media channels This 30-minute presentation followed by a 30-minute Q&A will be one you won't want to miss. Register Now    

Building Connection with Your Customers Through Social Media – Part 1

Join Tourism Nova Scotia for a webinar delivered by Digital Nova Scotia and Word Craft on social media during the COVID-19 pandemic. Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or already have social media accounts for your tourism business, this will help you get to the next level to connect with your customers. In this webinar, Word Craft will discuss: Which social networks are best for you What content you could post Creating a content plan How to engage with your followers Making sense of insights Boosting and targeting posts   Register Now  

Working remotely is easy with Microsoft Teams

Join our member Compugen for this information session on Microsoft Teams! Are you working with a new “Team” member but not yet completely comfortable with the ins-and outs of this powerful video conferencing tool?  We’d like to share best practices on how to communicate and collaborate even more effectively using the newest member of your team - Microsoft Teams!  Our Microsoft Teams expert will share their own tips and tricks and how they’ve adjusted to connecting and working with colleagues from their homes. They’ll share thoughts and ideas to help you improve your productivity with the tools in Teams. In this 1-hour session, you will learn how to easily create both public and private teams and channels; create, edit and share documents with your colleagues; and conduct video or voice-only calls from a single, secure platform - Microsoft Teams.  This is an interactive session where you can ask questions, and get answers to take your team to the next level of communication and productivity. Register Now  

Why Sales Pitches Don’t Work: Uncovering Client Needs as the Solution

Join Nicole Gallant in understanding why sales pitches don’t work and uncovering client needs and positioning as the solution! There is no secret formula for attracting clients- or is there. Nicole uses proven methodologies to help you attract clients, not repel them. She’ll help you recognize what is the client’s language, address their needs and teach you how to position as the right choice. Being client-centric means your focus goes beyond the sale. It means displaying a real sense of wanting to help your client, understand their situation, and listening carefully to the historical story. It’s looking at the big picture. It’s about offering value and results and less about pitchy promotional presentations on why you are great and all the “what’s” of your business. During this session she will share why sales pitches don’t work and how to get qualified clients in an authentic way. Register Now About Nicole Gallant This is the second session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Following this session, the following topics will be explored in greater detail, by subject-matter experts from across the province. A website that works for search engines AND […]

Webinar: What is Artificial Intelligence and Machine Learning?

In Part 1 of our 3-part series, Jennifer LaPlante from DeepSense provides a high-level breakdown of concept in Artificial Intelligence and Machine Learning. Attendees will explore situations where AI and Machine Learning currently show up in the world around us and learn about their applications and uses, including how they might be applied to their own businesses. If you’re wondering what sort of potential AI & ML could offer your business in terms of uses, expected return on investment, and scalability, don’t miss this webinar! Participants will walk away with: An understanding of what Artificial Intelligence and Machine Learning are, and how they can be applied in real-world situations. Knowledge of the technology skills required to implement these technologies. Ideas for how AI & ML might be applied in their current organizations. Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. […]

COVID-19: the business, labour & investment impacts in Atlantic Canada

Registration is now open for APEC's third free webinar in our series on the economic impacts of COVID-19 on Atlantic Canada will assess the effects on businesses, labour and investment. APEC’s research staff will highlight key findings from Statistics Canada’s surveys and APEC’s Major Projects Inventory. Leaders in the region’s construction industry will describe the effects on the ground for labour, business and investment activity. APEC President & CEO, David Chaundy, will lead a discussion with panelists on what the recovery may look like. This will be followed by a Q&A session with attendees. Presenters Fred Bergman, Senior Policy Analyst, APEC The effects of COVID-19 on Atlantic Canada’s businesses and labour markets Patrick Brannon, Director of Major Projects, APEC The effects of COVID-19 on investment spending in Atlantic Canada in 2020 and beyond Brad Smith, President, Build Right NS How construction firms and workers are adjusting to COVID-19 in the Maritimes Darin King, Executive Director, Building Trades of NL How Newfoundland’s construction and offshore oil industries are coping with COVID-19 Panel moderator David Chaundy, President and CEO, APEC This webinar is free for APEC members and non-members. However, advance registration is required. Register

Tourism NS Webinar – SEO: Why Search Engine Optimization is More Important Than Ever

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar delivered by Michael MacMillan of MacMillan Search on search engine optimization (SEO). In this webinar, Michael MacMillan will discuss: Keeping your clients informed and up-to-date about search results using your website's metadata and Google My Business Determining what types of keywords drive traffic and strategies to maintain and improve positions using Google Search Console Plan your content calendar based on historical trends using Google Trends Accounting for post COVID-19 search habits with Coronavirus Search Trends Participants are encouraged to set up their Google My Business and Google Analytics accounts prior to attending this webinar. Building on our previous webinar with Alison Knott from Alison K Consulting on April 30, Alison has provided an additional reading document that will help you set these up. Register Now

Trigger Technique

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off!   In Times Like These… Whoever Gets Closer to the Customer Wins The world changed overnight and now you’re scrambling to adapt. You need to recoup lost revenue, find new distribution channels, and stay top-of-mind with customers. Do you know what really makes your customers tick, click, and buy? If not, you’re in trouble. When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. You can spend weeks doing market research, but you won’t find all the answers you need. If you want to understand why customers buy products like yours—the ‘real’ why—you need to ask them. Trigger Technique is a hands-on training program for leaders, marketers and sales teams. You’ll learn how to master one of the most powerful yet under-utilized skills in the marketer’s toolkit: 1:1 buyer interviews. When done *the right way* (read: with less bias or awkwardness), 1:1 interviews are pure magic... You’ll quickly discover which customer segments […]