With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Having a new website built can be a stressful prospect, whether it’s your first or fifth. Who do you talk to? What sort of information will they need? How do you know they’ll do a good job? In this webinar, Kyle Kelly of Swarms of Things will give you a framework to use to decide each of those and more. You’ll learn what you need to consider and decide beforehand so that you are prepared and not blindsided. After this webinar you will know: How and why to control your assets Why it is important that your website represents you accurately How to locate the right team to create your site

Arbuckle Media is an award-winning digital agency with their ear to the ground, raising businesses up with powerful branding executions. Founded in Halifax, Nova Scotia in 2016, their mission has always been simply to help our clients accomplish their marketing objectives, both big and small. Understand the basics of why and how bad actors typically attack websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks.

Every company, large or small, has the same challenge – communication. Companies need to communicate with their potential customers, peers and partners. I’ll walk you through what key decisions you need to make, and stick with, so you can work with and feel confident about your brand for years to come.

Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.

Entrepreneurs are always looking for new tools to help them communicate effectively – enter Canva. If you’ve dabbled or never opened Canva before this workshop can help you quickly design everything from social posts to postcards. In this class, we’ll explore 3 basic graphic design concepts and complete a click-along-with-me exercise in the workshop using a template. Limited to 12 participants!