Past Events from March 25, 2021 – April 27, 2021 › Programs › – Page 3 – Digital Nova Scotia – Leading Digital Industry

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Online Marketing – Going Beyond Social Media

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar presented by Alison Knott, Founder of Alison K Consulting, exploring opportunities to market your business online and get the results you want. Alison will share strategies that go beyond social media promotion to bring traffic to your website, generate leads, and close the sale. The webinar will cover the following topics: The importance of marketing your business across multiple channels What online marketing channels are out there, and which ones are right for your business Examples of ways to market your business online with low cost/set-up time Register

2021 Halifax Business Awards

The Halifax Business Awards is the Halifax Chamber of Commerce's most glamorous event of the year. This gala event boasts a spectacular night of entertainment, prestige, and celebration, recognizing risk takers and the success of our thriving business community. Join us this year as we take the Halifax Business Awards Virtual! Let's gather together to celebrate our resiliency, adaptability and our successes as a community throughout this past year. Virtual tickets for the 2021 Halifax Business Awards are Free for all to attend! Learn about the finalists here Register

The Right Fit: Identify Your Most Profitable Customers

If business leaders want to rapidly respond to market changes and grow faster, then they must understand their audience. "Who are your "best-fit’ customers?” And, “What really makes them tick, click, and buy?” If you can't answer these questions... you’re in trouble. Join Katelyn Bourgoin for a 3-hour interactive workshop. During this hands-on workshop, you'll complete exercises to help you to zero-in on your ideal customers and create an actionable customer persona to guide your marketing efforts. Who Should Attend Business leaders who "wear many hats" including leading innovation, marketing and strategy Marketers who want to work smarter and convert more leads Salespeople who need more prospects to bite so they can reel them in Meet Your Instructor Katelyn Bourgoin is a 3X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More […]

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Halifax Smart Cities Community Event

ICTC invites all Halifax Municipality Residents to a public virtual forum to discuss the notion of a smart Halifax. On March 30th, 2021, the Information and Communications Technology Council (ICTC) will be holding a public virtual forum (over ZOOM) to openly discuss the notion of a smart Halifax. We want to hear from you, HRM residents! What is a “smart city?” Talk of smart cities may be in fashion these days but what does it actually mean for our urban spaces and their inhabitants? What are key technologies driving this change, and how will “smart” developments affect you as a Halifax Regional Municipality (HRM) resident? What is already taking place, and what should happen to ensure that future cities are not only smart but effective, inclusive and accessible? Please join us on March 30th, from 3:00 pm to 4:30 pm, to discuss these important questions, engage with others, and offer your thoughts and suggestions on what your ideal future urban space should look like. This event is open to all HRM residents eager to share their insight, experiences, and engage with one another on this important topic. This digital forum will provide participants with: A brief update on the state […]

Putting the Social Back into Social Media

Business Support Series  The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive.    12 Strategies to consider for your social media presence that do not start with sales Nobody wakes up in the morning excited to see your new ad. Not even if it's on Facebook. So if you can't simply put your ads on social media, what's the point? How can a small business use social media to market their products or services if they need to be "social"? Being social can mean different things and there are many social media strategies you can employ that don't involve ads. Join Anita Kirkbride, social media strategist, for a discussion of 12 strategies you can use to find the value in social media marketing when you're a small business. Key Takaways: Content needs to have value to your audience, but value can mean different things. Not every interaction on social media has to be about selling something. If you focus on these other strategies, the sales will follow. Register

Wage Support Programs for Hiring Students

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. WAGE SUPPORT PROGRAMS FOR HIRING STUDENTS Learn how student wage subsidies can help you take your business to the next level for little or no cost! Join Tim Perron (ICTC Atlantic Regional Coordinator), Theresa Myra (Dalhousie University Co-op Education Coordinator) and Margaret Schwartz (NS Department of Labour and Advanced Education Youth Outreach Coordinator) to hear about the Provincial and Federal wage subsidy programs available to Nova Scotia businesses and not for profit organizations. You'll learn how to find the skills you need within the Nova Scotia student community. Your key takeaways from this session will be: • Hear about how co-op students can add value to your organization • Learn about provincial and federal student wage subsidies you may be able to leverage • Gain an understanding of the ICTC WIL-Digital program • Gain an understanding of the provincial programs for students and new graduates • Find out how to match your needs with student talent […]

The Data Behind Shopping Local

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. THE DATA BEHIND SHOPPING LOCAL: ARE WE REALLY SUPPORTING LOCAL BUSINESS AS MUCH AS WE THINK WE ARE? Join Margaret Brigley and Margaret Chapman from Narrative Research to explore the data behind what shopping local truly means. While supporting and shopping local is a widespread concept, they will present data that challenges popular opinion and answers the question of whether or not Atlantic Canadians are actually putting their money where their mouths are. Register today and submit a question in advance! Register

Practical Projects for Business Today

Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. Join Cynthia and the Halifax Chamber to learn how to focus on delivering practical projects that reflect your business strategy. We'll discuss project management tools and easy best practices. Cynthia will also share techniques and demonstrate tools to empower your teams and encourage them to work together. Finally, understand how to avoid situations where your business leaders might feel they are spinning their wheels on projects that never end. KEY TAKEAWAYS: Tips and tricks to successfully delivering projects in today's business environment. Discuss how business teams can prioritize and focus on delivering a corporate strategy together. Discuss key documents and why they support successful project deliveries. Introduce Encore, a project solution for both managers, project leaders and project teams. Demonstrate the points 1, 2 and 3 using ENCORE, a 360 project tool that empowers the project team at all levels. Putting a stop to projects that seem to never end. Register today and submit your question! […]

Trade Accelerator Program (TAP) Info Session

Don't wait for the economy to rebound, be ready when it does. The Halifax Chamber of Commerce is pleased to offer TAP in Atlantic Canada, a program that is quickly gaining momentum across Canada, and a reputation of achieving real results, fast. Join us for this special Business Support Series to learn all about the Trade Accelerator Program and how it can help grow your business through export. Canada’s Trade Accelerator Program (TAP) is an innovative and dynamic program aimed at helping Halifax's enterprises overcome barriers to exporting. Participate in an innovative, hands-on initiative, designed to accelerate the strategic development of your business and better prepare you for expansion into international markets. Register

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Ocean Solutions Exchange

Join us for our virtual discussion to learn from global industry experts about opportunities to solve major ocean sector problems. The Ocean Startup Challenge will award $1.4 Million in 2021 to start and grow new ocean tech companies in Canada. Leading up to the launch of the Challenge, we're hosting a six-part series of industry-led presentations and interactive networking sessions. This speaker series will bring together ocean industry experts in shipping and transportation, fisheries and aquaculture, naval and defence, offshore energy and marine bioresources. You will hear from industry leaders who will discuss the challenges faced by each sector, highlight opportunities in the market, and share other insights into their respective fields. Join us on Tuesday, April 27 at 1 pm AST for part four of the virtual dialogue series focused on Marine Bioresources. After the panel discussion, you'll have a chance to connect with speakers and other attendees during sector networking. Event Overview: 1:00 pm - Panel discussion Our guest speakers will discuss big problems, trends and new technologies in Marine Bioresources. 2:00 pm - Interactive networking session The interactive networking session will allow you to: Speak with panelists in individual rooms Choose when you want to change rooms […]