A key component of a successful business is nurturing leads and building relationships. Creating and sharing valuable content for prospects at various stages of their buying journey is a way to connect with people and help them build trust in your brand as they make buying decisions. During this webinar you will learn; The stages of the buying process and planning content for those What is Lead Scoring and why is it important? Developing automated, behaviour-based campaigns About Leslie Flemming, Senior Director of Marketing at CloudKettle With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space. Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam.

Search Engine Optimization can be overwhelming as it is, but now adding voice search into the mix, and it can start feeling chaotic. Join John Cody, CEO & President at Social Spike Marketing Group and learn tools and tricks to help cut through all the noise and break down the actionable items you can do today, to help strengthen your visibility online for 2022 and beyond.

In this hands-on webinar, Dr. Danny Silver and Dr. Andy McIntyre of the Acadia Institute for Data Analytics will share a high-level overview of the key elements of neural networks and deep learning, and recent advances that allow deep networks to solve challenging problems. Participants will engage in hands-on learning and building their own deep models using prepared software (Keras and Tensorflow). Programming or coding experience is not a requirement for participants, as all code needed will be provided, however some programming experience will help! For this workshop, you will need a laptop or desktop with the latest version of the Chrome browser, and a Google account for using Google Drive. Anyone who is interested in this session must register by November 23rd and complete a short study prior to the workshop (which will be sent to you). About the Presenters Dr. Andy McIntyre, Associate Director & Data Scientist Andy completed a Bachelor of Science degree at Mount Allison University in 2000. Andy continued his academic pursuits at Dalhousie University, enrolling in the Masters of Computer Science Program and later graduating with a Ph.D. in the field in 2007. Andy’s focus has mainly been machine learning with specific interest in […]

If your business has a website or a need for one (and chances are if you’re reading this you do), this is a perfect introduction to how they work. Aimed at those who aren’t used to getting their hands digitally dirty, we want to arm you with the knowledge so that next time an illness arises, you can feel more confident in diagnosing the issue. Whether you use Wordpress, Drupal, custom CMS, Geocities, raw HTML/CSS, or are using a service like Squarespace or Wix, you will walk away more confident in speaking with your IT, design, and development team. In this webinar you will learn; What the critical components of most websites are. The jargon you need to know to speak to your IT partners. What you need to know about future technology and your website. Meet the Presenter, Peter Woodward, Managing Director at Shortstop Agency Working as a web developer for over a decade, Peter was used to seeing the world in binary. As he fell in love with the world of business, he found that not all solutions can come from 1's and 0's. From old-school strategies to new technologies, he keeps clients open to all possible dimensions.

Remote work has become a regular part of the way we do business. As companies continue to grow their presence with teams across the country, or even the globe, there are considerations that should be top of mind when helping to ensure the success of remote employees. After this webinar, you will feel confident; Planning before employees start Knowing what the first week should look like Setting them up for continued success About the Presenters Leslie Flemming, Senior Director, Marketing at CloudKettle With a background in digital marketing, Leslie brings over 10 years of experience to her role. Her previous clients have ranged from large private enterprises and government organizations to non-profits, giving her a wide range and depth of knowledge in the B2B space. Leslie also holds a J.D. from Dalhousie University, and a Masters of International Business Law from Vrije University in Amsterdam. Lisa Muise, Manager of HR at CloudKettle An experienced professional in Human Resources and Office Administration, after over 20 years at FedEx, Lisa joined CloudKettle in 2018 and has helped grow the company to over 30 people. With a Bachelor of Office Administration, Certificate in Managing Human Resources, and Salesforce Administrator Certification, Lisa’s unique combination […]

Data is key when dealing in the digital space. In 2020, approximately 1,145 Petabytes of data was generated every day. However, the question isn’t whether that’s a lot, but how much of it is secure? How often is data compromised, and what is the potential cost associated with it? Join Srirag Babu, Business Development Executive of HuMetis Technologies Inc. to explore the different points of security with a focus on data security and liability along with the various impacts it can have on your businesses.