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Geomatics Atlantic Conference


The Geomatics Association of Nova Scotia (GANS) is excited to host our every-3-years Geomatics Atlantic Conference in Halifax November 8th – 9th, 2021, online. Geomatics Atlantic 2021The theme is Geomatics NOW – From Field Collection to Online and Real-Time Dissemination and we will be exploring innovation, cutting edge R&D, and the future of geomatics as it relates to the increasing desire to have our questions answered quickly and in a way that is easy to understand and integrate into our own workflows. Geomatics Association of Nova Scotia (GANS) We will be hosting presentations on current spatial data field collection techniques and software, how teams transmit or store data in the field, and how the field data can be easily shared with others – particularly in near real time. There will be a focus on online/web-based data collection apps, as well as near real-time processing and dissemination methods to clients and other field personnel. We are reaching out to researchers, organizations and companies actively involved in collecting spatial data using online applications (ie. Esri, Avenza, open-source) who in turn make the data available to clients or other field personnel using similar means. We hope to have a cross-sectoral conference that includes: […]

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Brand Strategy


Brand Strategy is the foundation for all your marketing initiatives. It explores your company persona, your audience persona, and your non-negotiable values. Join Brian Geddes, Owner of Direct Ad Factory as we build from the founder’s vision and frame a Brand Story designed to invoke loyalty and advocates. After this webinar you will understand; The ethos, commitment, goal and vision that makes your company existence bigger than just what you sell. The humanization of your Brand. What does your Brand look like as a person? What is the tone of voice, the personality? This is what people will respond to long-term. You do not control your Brand, your clients do. Their “gut feeling” about what you stand for is the reality. Your efforts are all to help influence their perception. Meet your Presenter Brian Geddes, Owner of Direct Ad Factory Brian has been involved with digital marketing for over 20 years. This experience equates into an intimate knowledge of the problems his clients face generating sales and revenue everyday. The power of story, the absolute necessity for a strong Brand Strategy foundation, and the imperative need for world-class copywriting have been drilled into his psyche. “Having lived through the exact […]

Using E-Commerce to Reach Chinese Consumers


Business Support Series The Business Support Webinar Series will explore timely topics with  industry experts to provide key insights and answers on the best ways to succeed as a business.  Hosted by the Halifax Chamber of Commerce, this series will feature a wide range of topics on how to survive and thrive. Learn about a new business model which allows Canadian brands of any size to sell direct to consumers in China, at the lowest cost, with the lowest risk. Whether your business is new to exporting and you're looking to test out your products in a new market, or you're already exporting and ready to invest further into a full branding & promotional campaign, learn how your business can utilize the Atlantic Resource Partnership Platform & China team to achieve full market development in China, without having to leave Canada. Working together as a partnership, this business model promotes a shared-costs model, saving exporters money, as well as minimizing risk. Key Takeaways Benefits of using e-commerce to reach Chinese consumers Challenges Canadian companies face trying to step into China and how the ARP Platform helps Canadian producers/exporters overcome them. Identifying and understanding platforms Canadian businesses should focus to be successful with e-commerce in China A strong digital […]

Creating Content for Social Media


Power Lunch is back, and going virtual! You’re invited to join us as we serve up our Power Lunch featuring workshops from selected members to deliver expertise you can use to grow your business. Our Power Lunch leaders will walk you through information on a range of business topics, offer key takeaways, and answer your questions. Power Lunch will be held once monthly from October 2021 through March 2022, from 11:30 a.m. – 1:30 p.m, delivered virtually. As this year’s sessions are free for participants, we ask that you keep your registration to no more than two sessions, to allow for a larger diversity of attendees. About this Webinar Content creation is a key marketing tool for businesses and one that many struggle with. To succeed you need to be able to attract your ideal client/customer/community. This workshop is geared towards entrepreneurs who want to better understand how to create content for their ideal audience through photography & social media. In this session you will: Create product flatlay images Edit photos with iPhone Build a photo gallery for social media Build a customer avatar

Headshots – Creating your Digital Brand


With the new age of social media, people are finding products online now more than ever. Clean headshots show your clients who they’re supporting when they choose you over the competition. Headshots put a smiling face to the company name. Smiling pictures are an easy way to make clients comfortable with your business in seconds. When someone browses your website and sees a cheerful employee, it can create a positive connection in their mind. For this session, join Jay Fisher – Halifax’s premier headshot photographer and expression coach from ‘Capture it Photography’ – to understand the importance of headshots for your business. At this session, you will learn about: What a headshot is and how it is different from other types of photography What your photo says and why do you need a headshot How to choose a photographer Preparing for the session What to expect and how to select a headshot Makin selections after the session – looking at different photos and what they say To attend this session, you must: Be an ISANS business client Have a Canadian Language Benchmark (CLB) level of 5+