SocialNext – Digital Nova Scotia – Leading Digital Industry

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SocialNext: Building your Digital Marketing Strategy for 2022

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One ticket.  Two unique online seminars. From the creators of SocialAtHome, we're gathering some of our favourite speakers and experts for a special year-end event! A new seminar series for Canadians ?? who work in digital marketing, social media, and online advertising. SocialNext will take place over two days, with two 90-minute sessions, each featuring three presentations. Your ticket is good for both sessions, and you'll also get post-event access to the recordings for three months. Our speakers include: "How to Write Emails in 2022 That *Actually* Convert." Presented by Sarah Stockdale of Growclass. "More Lies We Tell Ourselves: Holiday Marketer Edition." Presented by Susan Charles, Brand Strategy Lead at Google. "Do NOT Do These Things in 2022." Presented by Chad Neufeld. Sr. Product Marketing Manager at Benevity. "The Latest SEO Trends and Why You Should Know About Them Now in 2022." Presented by Sophie Brooks, Managing Director at Tug Agency. "Move Fast and Create Things: How Web Apps Can Expand Your Capacity in 2022" Presented by Adam Rozenhart and Tyler Butler from Adverb Communications. "Buried Treasure: 12 Tools You Didn't Know Existed But Need." Presented by Beverley Theresa from Throwdown from Throwdown Social Media. Who or what is SocialNext?  SocialNext is a virtual webinar […]

$39

1,000 to Zero: Taking The Stress Out Of Your Emails.

Online

April is Stress Awareness Month and there's perhaps nothing more stressful folks than e-mails. It's endless. Just when you think you're done for the day, more comes in. It's always on your mind. So we thought it'd be a great time to learn how to delete your emails and start over again At some point, you're not going to write that person back. So give yourself a break and start over! But how? That's where Victoria Smith comes in. She's the author of "Stress Less in 90 Days: Your Guide to Beat Burnout, Build Resilience and Actually Enjoy Your Daily Life." and on April 6th, she'll be sharing her tips and insights to getting your emails and setting up systems so our emails stress us out less in future.

SNMA Summer School: Your Content’s Off… Here’s Why (And How to Fix It)

As marketers, we're sometimes responsible for content across multiple brands, and the pressure to be efficient, consistent, and AI-savvy has never been higher. But in the drive to produce more, faster, many of us are noticing a cost: content that feels polished but interchangeable. A little too templated. A little less… real. This 30-minute session, led by Shannon Emmerson, founder/CEO of B Corp content agency Forge & Spark, offers a strategic reset. With the help of a mini 'authenticity audit,' you’ll identify where your brand’s voice may have lost its edge—and what you can do to bring it back. Designed for marketers who care about integrity as much as impact, this session will help you realign your content with the values, voice, and audience that matter most. About Shannon Emmerson: AUTHOR | CONTENT STRATEGIST | FOUNDER & CEO, FORGE & SPARK MEDIA Shannon Emmerson is a content strategist, agency founder, and author of Content With Purpose: Authentic Messaging and Marketing to Grow Your Business. As CEO of Forge & Spark Media—a certified B Corp content marketing agency based in Vancouver, B.C., Canada—she helps purpose-driven organizations and leaders tell authentic stories, build trust, and grow with integrity. With over 25 years in publishing, communications, and […]

Free

SNMA Summer School: Igniting Marketing Magic: How Micro-Internships Power Innovation and Results

Join Sarah Blackmore, VP of Operations at Riipen, as she explores how micro-internships are helping marketing teams bring in fresh talent and new ideas. She’ll share examples of how these short-term, funded student projects contribute meaningful support and help drive innovation while giving emerging professionals valuable experience. About your host: Sarah Blackmore is a seasoned executive with over 20 years of experience in HR, operations, strategy, and leadership, specializing in scaling technology startups and fostering high-performing, human-centric cultures. As the VP of Operations and Head of People & Culture at Riipen, Sarah drives operational excellence and organizational growth while ensuring an inclusive, people-focused environment. Passionate about team development and delivering exceptional service, Sarah leads Riipen's Operations division, which encompasses Marketing, Strategic Project Delivery, Employer Success, Data & Compliance, and People & Culture. Her leadership has been instrumental in delivering outstanding experiences for Riipen’s partners, transforming how organizations engage with talent and create lasting impact. Let's level up your marketing with fresh perspectives! See you there!

Free

SNMA Summer School: Branding & Storytelling

Join SocialNext for a webinar on branding and storytelling designed for marketing professionals looking to elevate their brand presence and connect more deeply with their audience. This session will cover how to shape a clear brand identity, craft narratives that resonate, and apply storytelling techniques across platforms to drive engagement and loyalty. Led by Will Yang on behalf of Differo, the webinar will offer practical strategies, examples, and inspiration to help turn your brand message into a powerful tool for growth. About Will: Will Yang is a content strategist and branding expert specializing in short-form video and destination marketing. As CEO of Differo Marketing, he has led campaigns for Tourism Nova Scotia, Halifax Shopping Centre, and Discover Halifax. Will empowers businesses to tell compelling, authentic stories—often using just a smartphone. Come have a laugh and up your brand storytelling skill with us!

Free