SocialNext – Digital Nova Scotia – Leading Digital Industry

SNMA Summer School: Igniting Marketing Magic: How Micro-Internships Power Innovation and Results

Join Sarah Blackmore, VP of Operations at Riipen, as she explores how micro-internships are helping marketing teams bring in fresh talent and new ideas. She’ll share examples of how these short-term, funded student projects contribute meaningful support and help drive innovation while giving emerging professionals valuable experience. About your host: Sarah Blackmore is a seasoned executive with over 20 years of experience in HR, operations, strategy, and leadership, specializing in scaling technology startups and fostering high-performing, human-centric cultures. As the VP of Operations and Head of People & Culture at Riipen, Sarah drives operational excellence and organizational growth while ensuring an inclusive, people-focused environment. Passionate about team development and delivering exceptional service, Sarah leads Riipen's Operations division, which encompasses Marketing, Strategic Project Delivery, Employer Success, Data & Compliance, and People & Culture. Her leadership has been instrumental in delivering outstanding experiences for Riipen’s partners, transforming how organizations engage with talent and create lasting impact. Let's level up your marketing with fresh perspectives! See you there!

Free

SNMA Summer School: Branding & Storytelling

Join SocialNext for a webinar on branding and storytelling designed for marketing professionals looking to elevate their brand presence and connect more deeply with their audience. This session will cover how to shape a clear brand identity, craft narratives that resonate, and apply storytelling techniques across platforms to drive engagement and loyalty. Led by Will Yang on behalf of Differo, the webinar will offer practical strategies, examples, and inspiration to help turn your brand message into a powerful tool for growth. About Will: Will Yang is a content strategist and branding expert specializing in short-form video and destination marketing. As CEO of Differo Marketing, he has led campaigns for Tourism Nova Scotia, Halifax Shopping Centre, and Discover Halifax. Will empowers businesses to tell compelling, authentic stories—often using just a smartphone. Come have a laugh and up your brand storytelling skill with us!

Free