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Marketing at a Distance with the Rangefinder from Kelford Inc

The PIER 1209 Marginal Rd, Halifax, Nova Scotia, Canada

Have you asked, with increasing frustration, “But where should I focus my marketing?” Or even more specifically, “Where do I post?! Facebook? TikTok? LinkedIn? Threads?!” There’s no single satisfying answer that works every time for everyone (hence the frustration you may be feeling). But there is a single, satisfying process you can follow to find the right answer for your business. In this workshop we’ll take you through Kelford Inc.’s Marketing Rangefinder process, so you can get that answer. Using our framework we’ll explore the four distances—Far, Close, Here, and Connected—at which all potential customers can be found. We’ll work through how to identify, at each distance, what they need, what you should say to them next, and how to know if it’s working before you overinvest or run out of patience. Find your best customers and know exactly what to say to them to bring them closer to you, closer to a purchase, and closer to your brand. 3 Key Takeaways  A framework to help you understand where your best customers are A process for knowing what to say, and when, to reach them A tool for creating marketing messages that bring customers closer to your business Meet your […]

AI 101 Workshop Yarmouth

IGNITE Southern Office 208 Main street, Yarmouth, Nova Scotia, Canada

Join us for an engaging AI Workshop hosted by H10AI. The workshop is designed to provide a foundational understanding of artificial intelligence (AI) and its practical applications. By the end of this workshop, you’ll confidently be able to define AI and understand when it should and shouldn’t be implemented. Participants will also have an opportunity to register for a free 30-minute consultation. They will examine your current processes and systems to identify areas of inefficiency and potential for automation, while also exploring the use of AI-driven tools and technologies to streamline processes and improve efficiency. Presenters Helmut Neher – CEO Helmut Neher has worked both in academia and private enterprise doing research and implementing Artificial Intelligence. He has experience implementing algorithms ranging in CNNs, LSTMS, TCN and research concepts including curriculum learning, pose estimation, segmentation, action recognition, and explainable AI. He has led 20+ AI projects across over a dozen industries. Helmut has a Masters Degree in Machine Learning from the University of Waterloo. Dillon Kearl – COO Dillon is a former Management Consultant and passionate Entrepreneur. He has built and ran his own technology businesses. He understands how to connect business needs to technology implementation. He developed a proprietary […]

AI 101 Workshop | New Glasgow

IGNITE Atlantic - New Glasgow 345 Temperance St, New Glasgow, Nova Scotia, Canada

Join us for an engaging AI 101 Workshop hosted by H10AI, it is designed to provide a foundational understanding of artificial intelligence (AI) and its practical applications. By the end of this workshop, you’ll confidently be able to define AI and understand when it should and shouldn’t be implemented. Participants will also have an opportunity to register for a free 30-minute consultation. They will examine your current processes and systems to identify areas of inefficiency and potential for automation, while also exploring the use of AI-driven tools and technologies to streamline processes and improve efficiency. Presenters Helmut Neher – CEO Helmut Neher has worked both in academia and private enterprise doing research and implementing Artificial Intelligence. He has experience implementing algorithms ranging in CNNs, LSTMS, TCN and research concepts including curriculum learning, pose estimation, segmentation, action recognition, and explainable AI. He has led 20+ AI projects across over a dozen industries. Helmut has a Masters Degree in Machine Learning from the University of Waterloo. Dillon Kearl – COO Dillon is a former Management Consultant and passionate Entrepreneur. He has built and ran his own technology businesses. He understands how to connect business needs to technology implementation. He developed a proprietary […]

Developing an IP Strategy to Grow Your Business

IGNITE Labs Yarmouth 208 Main St, Yarmouth, Nova Scotia

Join us for engaging session with Springboard Atlantic on the different forms of IP assets and how to create an IP strategy! Intellectual property (IP) is a valuable asset to a business. It can sometimes have even more value than your tangible assets. It needs to be properly protected. In this session, learn about the different forms of IP assets and how to create an IP strategy that aligns with your business strategy. Hear about the funding programs that can help pay for your IP strategy development and implementation. Speaker Shelley Hessian | NS Regional Counsellor with Springboard Atlantic Shelley has more than 30 years of experience working with small and medium-sized businesses. Prior to joining Springboard Atlantic, Shelley was at Invest Nova Scotia (formerly Innovacorp) for 15 years. Her most recent position was as manager, Start-Up Yard at COVE. Start-Up Yard is the business incubator located at the Centre for Ocean Ventures and Entrepreneurship. Previously, Shelley was manager of programs and business acceleration at Innovacorp. She worked one-on-one with the organization’s early stage technology client companies and led many acceleration initiatives. Shelley holds a bachelor of commerce and a MBA from Saint Mary’s University and she is also a […]

Small Business Week Social

Backstage Brewing 37 Bridge Ave, Stellarton, Nova Scotia, Canada

We invite you to join us for our Small Business Week Social, in partnership with the Pictou County Chamber of Commerce, Pictou County Partnership, Invest Nova Scotia and Backstage Brewing. The social will take place Wednesday, October 18 from 4pm to 6pm at Backstage Brewing, providing the perfect atmosphere for networking and connecting with other local entrepreneurs and changemakers. We're excited to announce that our partner organizations will be hosting business trivia! Gather your friends and colleagues for an evening of friendly competition and brain-teasing questions, doors open at 4pm and trivia starts at 4:30pm. This event is 19+ and there are limited spots available so be sure to sign up today to secure your spot!

Rural Nova Scotia Tourism Pitch Competition | Central Region Viewer Access

IGNITE Atlantic - New Glasgow 345 Temperance St, New Glasgow, Nova Scotia, Canada

Join us for our Central Regional Tourism Innovation Pitch Competition, where you will have the opportunity to hear rural innovators from the tourism sector pitch their product/service offerings to a panel of industry experts! The event offers guests a chance to connect with industry innovators, experts and operators who share a passion for tourism. There will be insightful presentations on tourism trends from organizations across the province, a panel discussion with businesses using innovative approaches to solve industry challenges and you will get to see who will move onto the final pitch competition at the TIANS Annual Summit in Halifax! Seating is limited, so be sure to secure your spot today! About the Pitch Competition The Rural Nova Scotia Tourism Innovation Pitch Competition provides an opportunity for entrepreneurs living in rural Nova Scotia to showcase their innovative ideas for new tourism ventures. NOTE: Eventbrite registration is for viewers of the event. Those wishing to enter the competition can register here: https://igniteatlantic.com/rural-ns-tourism-pitch-competition/

Rural Nova Scotia Tourism Pitch Competition | South West Viewer Access

IGNITE Labs Yarmouth 208 Main St, Yarmouth, Nova Scotia

Join us for our South West Regional Tourism Innovation Pitch Competition, where you will have the opportunity to hear rural innovators from the tourism sector pitch their product/service offerings to a panel of industry experts! The event offers guests a chance to connect with industry innovators, experts and operators who share a passion for tourism. There will be insightful presentations on tourism trends from organizations across the province, a panel discussion with businesses using innovative approaches to solve industry challenges and you will get to see who will move onto the final pitch competition at the TIANS Annual Summit in Halifax! Seating is limited, so be sure to secure your spot today! About the Pitch Competition The Rural Nova Scotia Tourism Innovation Pitch Competition provides an opportunity for entrepreneurs living in rural Nova Scotia to showcase their innovative ideas for new tourism ventures. NOTE: Eventbrite registration is for viewers of the event. Those wishing to enter the competition can register here: https://igniteatlantic.com/rural-ns-tourism-pitch-competition/

Rural Nova Scotia Tourism Pitch Competition | Valley Viewer Access

Old Orchard Inn & Spa 153 Greenwich Road South, Wolfville Ridge, Nova Scotia, Canada

Join us for our Valley Regional Tourism Innovation Pitch Competition, where you will have the opportunity to hear rural innovators from the tourism sector pitch their product/service offerings to a panel of industry experts! The event offers guests a chance to connect with industry innovators, experts and operators who share a passion for tourism. There will be insightful presentations on tourism trends from organizations across the province, a panel discussion with businesses using innovative approaches to solve industry challenges and you will get to see who will move onto the final pitch competition at the TIANS Annual Summit in Halifax! Seating is limited, so be sure to secure your spot today! About the Pitch Competition The Rural Nova Scotia Tourism Innovation Pitch Competition provides an opportunity for entrepreneurs living in rural Nova Scotia to showcase their innovative ideas for new tourism ventures. NOTE: Eventbrite Registration is for viewers of the event. Those wishing to enter the competition can register here: https://igniteatlantic.com/rural-ns-tourism-pitch-competition/

IGNITE Your Night

🌟 IGNITE Your Night: Open House 🌟 Join us for the premiere IGNITE Your Night Open House, designed specifically for passionate individuals like you, managing their side hustles, small businesses, and dreaming up new businesses beyond the 9-5 grind. Embrace the opportunity to drop in and connect with us from 6:00 to 9:00 pm, a time that respects your work schedule. 🚀 What to Expect: Open Conversations: IGNITE will be ready and open to engaging in meaningful discussions about your side hustle, small business, or business idea. Our team will be on hand to listen, understand, and offer valuable insights tailored to your unique journey. Resource Showcase: Explore the myriad of resources IGNITE has to offer, carefully curated to fuel the growth of your entrepreneurial endeavors. From workspace solutions to networking opportunities, discover how IGNITE can be the catalyst for your success. Business Residency Programs: Learn about our dynamic business residency programs and the benefits they bring to emerging ventures. IGNITE is committed to providing a supportive environment for your business to thrive. Business Coaching Program: Elevate your entrepreneurial skills with IGNITE’s Business Coaching Program. Uncover how personalized coaching can propel your side hustle to new heights, guided by experienced mentors dedicated to your success. 🤝 Meet Us on Your […]

Podcasting Power: The Why’s and How’s of Podcasting for Your Business

🎙️ Join us on February 28th from 11:30 am to 1:00 pm for an exhilarating exploration into the world of podcasting with Wade Cleveland, the charismatic host of IGNITED the Podcast! Designed exclusively for entrepreneurs and small businesses, this event is your gateway to unlocking the secrets of leveraging podcasts for business success. 🚀 Wade Cleveland will unravel the power of podcasting, sharing valuable insights on what you need to know about integrating this dynamic medium into your business strategy. From the basics to advanced tips and tricks, Wade will guide you through the transformative potential of podcasts, providing a roadmap for elevating your brand and connecting with your audience in a meaningful way. Don't miss out on this unique opportunity to ignite your business through the art of podcasting! Secure your spot now and be prepared to embark on a journey of discovery, innovation, and business growth. See you on February 28th at 11:30 am for an event that promises to reshape the way you approach your entrepreneurial endeavors! 🎉

IGNITING Women in Business Speaker Series

Join us for an opportunity to learn and network with other rural female entrepreneurs! IGNITING Women in Business has a goal to provide rural women entrepreneurs an opportunity to connect, learn and build their network. Through this speaker series we hope to connect, inspire and empower diverse rural women in business across Nova Scotia! Date: March 7, 2024 Time: 6pm – 8pm Location: IGNITE Southern | 208 Main Street, Yarmouth, NS B5A 1E1 This is the second of our four-part speaker series where we will have the pleasure of hearing from two Yarmouth based entrepreneurs including Chef Pamela Leonforde, Founder at Café Caye Mangé and Agamani (Mani) Chakrabarty, Founder at ASBB Consulting on their entrepreneurial journeys! About Café Caye Mangé Café Caye Mangé is a plant-based cafe based in Yarmouth, NS that offers Saint Lucia’s rich and diversified creole cuisine with a plant-based twist. Pamela is a certified plant-based nutirionist and vegan chef with extensive experience and passion for bringing healthy and sustainable food options to her community. About ASBB Consulting ASBB Consulting is an economic advisory firm based in Yarmouth, NS specializing in providing research and economic advisory services to rural and remote communities to promote sustainable and diversified […]

Podcasting Power: The Why’s and How’s of Podcasting for Your Business

Date: March 20 Time: 11:30 am - 01:00 pm Organizer IGNITE Atlantic Venue IGNITE Yarmouth 208 Main Street Yarmouth 🎙️ Join us Wednesday March 20th from 11:30 am to 1:00 pm for an exploration into the world of podcasting with Wade Cleveland, the charismatic host of IGNITED the Podcast! Designed for entrepreneurs and small businesses, this event is your gateway to unlocking the secrets of leveraging podcasts for business success. Wade Cleveland will unravel the power of podcasting, sharing valuable insights on what you need to know about integrating this dynamic medium into your business strategy. From the basics to advanced tips and tricks, Wade will guide you through the transformative potential of podcasts, providing a roadmap for elevating your brand and connecting with your audience in a meaningful way. Admission is free, and a light lunch will be provided. Don’t miss out on this unique opportunity to ignite your business through the art of podcasting! Secure your spot now.