With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Having a new website built can be a stressful prospect, whether it’s your first or fifth. Who do you talk to? What sort of information will they need? How do you know they’ll do a good job? In this webinar, Kyle Kelly of Swarms of Things will give you a framework to use to decide each of those and more. You’ll learn what you need to consider and decide beforehand so that you are prepared and not blindsided. After this webinar you will know: How and why to control your assets Why it is important that your website represents you accurately How to locate the right team to create your site

Arbuckle Media is an award-winning digital agency with their ear to the ground, raising businesses up with powerful branding executions. Founded in Halifax, Nova Scotia in 2016, their mission has always been simply to help our clients accomplish their marketing objectives, both big and small. Understand the basics of why and how bad actors typically attack websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks.

Every company, large or small, has the same challenge – communication. Companies need to communicate with their potential customers, peers and partners. I’ll walk you through what key decisions you need to make, and stick with, so you can work with and feel confident about your brand for years to come.

Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.

We are at an inflection point of incredible opportunity, and leaders need a workforce that is engaged and motivated, making progress. But what has worked in the past will not work now. With 72% of employees reporting feeling disengaged, and people reflecting on how work should fit them, a new approach is needed to shape a working environment that is creative, collaborative, and productive. Leaders that are unable to evolve and adapt, will likely lose their top talent and struggle to compete against organizations who have the toolkit to effectively respond to the 5 External Shifts… The WorkInsights program provides a framework for the shifts needed to lead effectively and provide the working environment most effective to attract and retain talent and gain their best contribution. Harvard Business School shows 60% of the results of an organization are attributed to the one senior leader – a significant responsibility if you are that leader - the question is, are you ready?

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Digital Nova Scotia members get 10$ off their registration! Registration is limited. Note, this webinar is a two-part series taking place July 12th and July 26th. When you register you will automatically be registered for the second session.

In this webinar, we’ll dive deep into how to generate consistent leads into your business using social media in this new era of digital marketing. That means no more crossing your fingers and posting 24/7 on social hoping that your organic marketing will gain traction. We’ll cover how the digital marketing world has changed and what you need to do if you want to speed up your growth (and it’s actually much easier than what you’re doing now).

Understanding how to leverage succession planning for your team can make sure that your business has the talent it requires to continue to scale. This webinar will help leaders understand the importance of succession planning and develop the next steps to implement within their organization. After this webinar you will: Have clear understanding of what succession planning is and how it impacts talent and company growth Know how to assess and develop your team for business growth and vision alignment Understand the first steps to developing a succession plan within your organization

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series. Please make sure to also register for the first session here!