Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. During this webinar, you will: Learn about inbound marketing techniques Develop an understanding of core tactics of inbound marketing Advance your skills as an inbound marketer

Cyber risk is a growing issue for all businesses. In this first of two-part webinar series Munn Insurance will provide relevant data and statistics on how cyber threats are impacting small to medium size businesses in Canada. Insurance experts Mike Collins and Aaron Blackwood will be providing a breakdown and detailed explanation of the common cyber threats. The goal of this session is to demystify cyber threats, and allow for a clear understanding of cyber risks and how they impact your business. After this webinar you will: Understand the different types of cyber threats, and common methods cyber criminals use. Have an improved understanding of cyber risk terminology Have an overview of the current state of cyber crime in Canada Note, this webinar is a two-part series. Please make sure to also register for the second session here!

Cyber risk is a growing issue for all businesses. In this second part of the two webinar series Munn Insurance will review the cyber risk insurance solutions available in this rapidly changing class. Although no two cyber policies are the same, join us as we review the five main components of a cyber policy, and provide an overview of the protection available. Insurance experts Mike Collins and Aaron Blackwood will be sharing their industry leading insight in the area of cyber insurance. The goal of this session is to demystify cyber insurance, and allow for a clear understanding of how these insurance policies work. After this webinar you will: Understand the five main components of a cyber insurance policy Have a better understanding of cyber insurance policy terminology Have an improved insurance knowledge with real world examples Note, this webinar is a two-part series. Please make sure to also register for the first session here!

Creating an inclusive and engaging workplace is challenging, especially in our world today. Whether our workplaces are in-person, hybrid or remote, every workplace wants to create a successful and productive culture, but we don't always know how. In this 60 minute presentation, Roman 3 will address the importance of employee engagement and inclusion, as well as the common mistakes we make when trying to create both. We will describe what can happen when we stop addressing them as separately and start thinking of them as two sides of the same coin. We will leave you with clear and tangible examples of what success needs to look like in order to create a workplace that makes everyone feel respected, trusted, encouraged, and inspired. We will also look to engage as much input and questions from participants and use as many real-life examples as possible to ensure that all information is practical and meaningful to everyone in attendance.

Now that you have a website and social media page, you can start to build your audience and attract new customers. In this webinar, we will go over the what, where, why, when, and how to use your new digital platforms. This will include key terminology, tools, and a basic strategy that will help you understand how to build your audience and attract new customers.

We hear a lot about Big Data, Data Science, Data Analytics and Artificial Intelligence in the news. Join the Acadia Institute for Data Analytics, who will clarify these terms and provide a sense of the Data Analytics process for business owners, managers and other professionals who may be considering related projects. The talk will provide an overview of Data Science, Data Analytics and Big Data. We will explore the relationship between Data Analytics and Business Intelligence with an emphasis on required resources and best practices for success. Along the way you will learn the basics about Data Warehousing, Data Engineering, and Data Visualization and gain a sense of how Data Mining methods and Machine Learning technology work to develop predictive models. We conclude with end with an examination of current trends in Data Analytics and key considerations and best practices for getting started in Data Analytics.

You’ve likely heard much talk around the tech talent crunch and how many companies are struggling to find developers. Finding good talent can indeed be challenging, but the important question here is how narrow is your search? Are you looking beyond your local markets? In this webinar, VanHack will be joined by two Nova Scotia entrepreneurs and will tell you how they’ve worked together to build a more international hiring strategy.

Through an interactive presentation, Sam Archibald from Shortstop will walk through the latest research on the need for creativity in your business from marketing to operations. For even the most uncreative among us, this session will help show you how creativity actually works and what you can do to be more creative in whatever job description you have.