News
Explore the latest news, stories and insights from Nova Scotia’s digital community—featuring our members, our sector and the ideas shaping what’s next.
News articles
How online car buying is reshaping the dealership model
Car buying doesn’t look the way it used to. In Canada, much of the process is happening online. Research from AutoTrader shows that digital platforms now play a central role in the purchasing journey…
Haus of Social: supporting small businesses with strategy and creativity
For many small business owners, digital marketing is another task on their plate that they just don’t have time for. Combine that with the effort it takes to develop a concise brand and strategy, and…
How a volunteer-run cyber conference grew to fill Halifax’s convention centre
What began as a modest 42-person event has become a cornerstone of Nova Scotia’s cyber economy. The Atlantic Security Conference (ATLSECCON) now draws more than a thousand attendees, dozens of sponso…
HiVanya: Helping small businesses navigate the rise of AI
For many leaders, AI feels less like a tool and more like an intimidating unknown—one that is fast-moving and impossible to ignore. HiVanya Inc. , an AI consulting and training firm based out of Hali…
Inside Red Ear Media’s approach to modern digital marketing
In our digital landscape, marketing is taking on a new meaning–one where paid ads, website development, and authenticity are becoming more and more important. Red Ear Media, a full-service digital ma…
CloseReach takes aim at Canada’s productivity paradox
Canada produces startups but struggles to grow them into large, globally competitive firms, according to C. D. Howe Institute. Government policy is seen as over weighted toward R&D and under weighted…
Seeker Search: Growing communities through intentional hiring
Finding top-tier talent often requires shifting your approach. Seeker Search , a Nova Scotia-based headhunting firm, diverges from traditional recruitment methods by actively targeting elite candidat…
One year in, Marketing Mile is helping companies rethink how customers buy
The customer journey isn’t a straight line anymore. Today’s buyers bounce between websites, reviews, social platforms and search results, comparing and revisiting before they ever speak to a company.…
How Sterling is supporting Nova Scotia employers through smarter benefits
How Sterling is supporting Nova Scotia employers through smarter benefits As employers across Nova Scotia compete to attract and retain top tech talent, employee benefits are becoming an increasingly…
Inside TORQ’s ongoing push to improve, focus and scale
By continuously refining its strategy, staying focused on its strengths, and investing in thoughtful growth, TORQ is building a future that’s both ambitious and intentional. If you have any questions…
Halifax-based Vedesi builds ‘Dwelleroo’ to address evolving property management needs
As property managers across Atlantic Canada adapt to a tightening housing market, many are re-examining how they market units, screen tenants and manage large multi-unit buildings. Vedesi intends to…
Ocean Edge Media: Crafting Digital Experiences with Heart and Precision
Ocean Edge Media: Crafting Digital Experiences with Heart and Precision When Ocean Pratt was growing up in a family of entrepreneurs, she saw firsthand what it takes to build something from the groun…
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