Haus of Social: supporting small businesses with strategy and creativity

For many small business owners, digital marketing is another task on their plate that they just don’t have time for. Combine that with the effort it takes to develop a concise brand and strategy, and it’s easy to get lost. Haus of Socialis a full-service creative marketing agency dedicated to blending thoughtful strategy with elevated visuals. Through branding, content creation and social media management, they support local organizations who are looking to grow their brand without taking on unmanageable tasks. “The most common problems we see clients facing are a lack of clarity, and a lack of time. There are a lot of moving parts within a business, so it’s easy to lose sight of their deeper vision and unique angle,” says founder Kassy Keizer. While more traditional digital marketing agencies typically specialize in either platform and strategy management or content creation and graphic design, according to Keizer, Haus of Social sees things differently. “Traditional agencies tend to separate strategy from creativity,” she says. “Our unique approach is that we blend both to create content that is rooted in depth, storytelling and brand strategy.” Haus of Social often works with ‘lifestyle’ companies, such as movement studios, wellness events, spas or clinics. Recently, they released a listoutlining the type of companies they’d like to partner with this year, representing their own commitment to strategic alignment. “I think having a strategy in place helps to create clarity about who we are as a brand, and who it is that we’re speaking to in all of our content. Most of our success can be attributed to having this clarity, and making our ideal client feel seen, heard, and validated,” she says. This intentionality is clear in their processes. Before any content is created, the team sits down with their client to fully flesh out who the brand is “as a person.” “We take the time to understand goals, vision, the backstory, and wins and losses along the way– to highlight the narrative that makes them unique,” Keizer adds.This deep understanding of the brand helps Keizer and her team tell stories in their content– a skill that is important as AI-written content shows up more frequently on social media. “I think what makes a brand unique is the ability to think outside of the box, and write copy that actually feels human,” says Keizer. By clearly defining their brand and creating their strategy with intention, Haus of Social is able to continue meeting clients where they’re at and delivering clarity in the chaos of social media. “What’s next for Haus of Social?” says Keizer. “You’ll have to follow along to find out!”