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Why audiences are getting harder on AI content

June 10, 2026

Why audiences are getting harder on AI content The McDonald’s Netherlands Christmas commercial went up on YouTube on December 6. Three days later, McDonald’s took it down. Viewers had spent the weekend calling it AI slop and creepy, with one commenter saying it was “the most god-awful ad I’ve seen this year.” The 45-second video was built almost entirely from generative AI clips. It was meant to capture the chaos [...]

Categories: Member Profiles, News, Tech Industry

Nova Scotia produces tech talent every year. CGI is making sure it stays here.

June 1, 2026

Across Nova Scotia, co-op students and recent graduates are entering the workforce, eager to build careers in technology. While training early-career talent requires investment, companies like CGI Halifax are finding that developing future leaders can be just as valuable as hiring experienced ones. “[At CGI] We’ve really found a way to accelerate early talent development,” says Jonathan Feindel, Partner and Director of Consulting and Business Engineering, on Episode 83 of [...]

Categories: Member Profiles, Members

The future of food hubs is digital, not physical

April 29, 2026

There’s a gap between local farms and local tables. Most Nova Scotians want to eat local. And lots of restaurants would love to serve more local produce. Ask any Chef from a local restaurant and you’ll hear it. The enthusiasm is real. But wanting local food and actually getting it consistently are two very different things, and the difference usually comes down to infrastructure. I know this firsthand. Before co-founding [...]

Categories: Member Profiles, Members

How online car buying is reshaping the dealership model

April 27, 2026

Car buying doesn’t look the way it used to. In Canada, much of the process is happening online. Research from AutoTrader shows that digital platforms now play a central role in the purchasing journey, influencing around 60% of vehicle sales in Canada. Customers expect speed, transparency and convenience, often before ever setting foot in a dealership. That shift is forcing change behind the scenes, especially for large dealerships like Steele [...]

Categories: Member Profiles, News, Tech Industry

Haus of Social: supporting small businesses with strategy and creativity

April 27, 2026

For many small business owners, digital marketing is another task on their plate that they just don’t have time for. Combine that with the effort it takes to develop a concise brand and strategy, and it’s easy to get lost. Haus of Social is a full-service creative marketing agency dedicated to blending thoughtful strategy with elevated visuals. Through branding, content creation and social media management, they support local organizations who [...]

Categories: Member Profiles, Members

How a volunteer-run cyber conference grew to fill Halifax’s convention centre

April 10, 2026

What began as a modest 42-person event has become a cornerstone of Nova Scotia’s cyber economy. The Atlantic Security Conference (ATLSECCON) now draws more than a thousand attendees, dozens of sponsors and growing international attention to downtown Halifax — making it the largest cybersecurity conference on Canada’s Atlantic coast. Hosted at the Halifax Convention Centre, the event has reached a scale few would have predicted in its early days. “It’s [...]

Categories: Member Profiles, Members, News

HiVanya: Helping small businesses navigate the rise of AI

April 7, 2026

For many leaders, AI feels less like a tool and more like an intimidating unknown—one that is fast-moving and impossible to ignore. HiVanya Inc., an AI consulting and training firm based out of Halifax, is passionate about helping small and medium-sized businesses keep up without being overwhelmed. “Our main goal is to bring actionable AI to small and medium businesses locally, so that they’re not drowning in a whole bunch [...]

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Inside Red Ear Media’s approach to modern digital marketing

April 2, 2026

In our digital landscape, marketing is taking on a new meaning–one where paid ads, website development, and authenticity are becoming more and more important. Red Ear Media, a full-service digital marketing agency with over 11 years of experience has built their reputation by leveraging their team’s expertise and skillsets to help small and medium-sized businesses grow. They offer large-firm expertise packed into a smaller, client-focused structure. “We started as, and [...]

Categories: Member Profiles, Members

CloseReach takes aim at Canada’s productivity paradox

March 16, 2026

Canada produces startups but struggles to grow them into large, globally competitive firms, according to C. D. Howe Institute. Government policy is seen as over weighted toward R&D and under weighted toward commercialization, productivity, management capability, and market access. CloseReach, a Canadian owned consulting and technology company, firmly believes Canada has the ingredients for productivity growth but fails to translate them into scale and output. Start-ups and organizations of all [...]

Categories: Member Profiles, Members

Seeker Search: Growing communities through intentional hiring

March 13, 2026

Finding top-tier talent often requires shifting your approach. Seeker Search, a Nova Scotia-based headhunting firm, diverges from traditional recruitment methods by actively targeting elite candidates to support small- and medium-sized businesses across Canada. “I genuinely believe that strong hiring decisions don’t just grow companies, they also grow communities,” says founder Bryan Kidd. “One great hire in the right role can completely change the trajectory of a business.” While traditional recruitment [...]

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One year in, Marketing Mile is helping companies rethink how customers buy

February 17, 2026

The customer journey isn’t a straight line anymore. Today’s buyers bounce between websites, reviews, social platforms and search results, comparing and revisiting before they ever speak to a company. For organizations trying to keep up, marketing has become less about promotion and more about understanding behaviour. That shift is exactly where Marketing Mile has built its business over the past year. “We just had our one-year milestone just before the [...]

Categories: Member News, Member Profiles, Members

How Sterling is supporting Nova Scotia employers through smarter benefits

February 3, 2026

How Sterling is supporting Nova Scotia employers through smarter benefits As employers across Nova Scotia compete to attract and retain top tech talent, employee benefits are becoming an increasingly important differentiator. Sterling Capital Brokers Ltd. is helping organizations meet that challenge with customizable, all-inclusive benefits designed to scale — from startups with a single employee to businesses with more than 1,000. At the core of Sterling’s approach is its proprietary [...]

Categories: Member Profiles, Members

Inside TORQ’s ongoing push to improve, focus and scale

January 27, 2026

For TORQ, growth has never been about getting bigger for the sake of it. As the Maritime-based company has evolved, so has its approach to leadership, strategy and long-term planning. That commitment to continuous improvement is what led TORQ to adopt the Entrepreneurial Operating System (EOS) Model, a decision that helped bring greater focus, clarity and consistency to the organization. TORQ specializes in digital software solutions for product manufacturers, suppliers, [...]

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Halifax-based Vedesi builds ‘Dwelleroo’ to address evolving property management needs

January 13, 2026

As property managers across Atlantic Canada adapt to a tightening housing market, many are re-examining how they market units, screen tenants and manage large multi-unit buildings. Vedesi intends to solve these issues with their flagship software service, Dwelleroo. Vedesi — a company offering change management, innovative branding and cutting-edge web solutions — developed the digital property management platform to help track tenant applications, run background checks and communicate with tenants. [...]

Categories: Member Profiles, Members

Ocean Edge Media: Crafting Digital Experiences with Heart and Precision

December 22, 2025

Ocean Edge Media: Crafting Digital Experiences with Heart and Precision When Ocean Pratt was growing up in a family of entrepreneurs, she saw firsthand what it takes to build something from the ground up. Early exposure to running small businesses taught her the hard work, resourcefulness, and resilience required to succeed. After helping with her family’s marketing, she realized how much she loved helping brands grow, and she wanted the [...]

Categories: Member News, Member Profiles, News

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