Integrating Your Marketing & Sales Efforts to Maximize Growth
OnlineChanging the dynamic between Marketing & Sales. Learn why it’s important to develop a positive relationship and foster collaboration between these two revenue-critical departments. What are 3-Key Takeaways: Gain a different perspective on how Marketing & Sales can collaborate, not just go-exist Learn practical examples of how you can immediately action joint initiatives in your organization Understand how to get more out of your existing resources by working together Meet your Presenter Mary Jane (MJ) Leslie is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives. MJ has spent her career working in the start-up world. She initially cut her teeth working for a Nova Scotia based tech-start-up after graduating from Mount Saint Vincent University with a Bachelor’s in Public Relations. That company went on to be the largest healthcare-IT exit in Canada. Prior to founding Chapter 3, MJ held the role of Chief Growth Officer for LifeRaft, a threat intelligence SaaS company. She focused on how to leverage open-source intelligence for security programs from enterprise clients to investigative firms. During her tenure at LifeRaft, MJ was responsible for all aspects of revenue operations, including: […]