Events from May 14, 2020 – May 22, 2020 – Page 21 – Digital Nova Scotia – Leading Digital Industry

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Building Connection with Your Customers Through Social Media – Part 1

Join Tourism Nova Scotia for a webinar delivered by Digital Nova Scotia and Word Craft on social media during the COVID-19 pandemic. Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or already have social media accounts for your tourism business, this will help you get to the next level to connect with your customers. In this webinar, Word Craft will discuss: Which social networks are best for you What content you could post Creating a content plan How to engage with your followers Making sense of insights Boosting and targeting posts   Register Now  

Working remotely is easy with Microsoft Teams

Join our member Compugen for this information session on Microsoft Teams! Are you working with a new “Team” member but not yet completely comfortable with the ins-and outs of this powerful video conferencing tool?  We’d like to share best practices on how to communicate and collaborate even more effectively using the newest member of your team - Microsoft Teams!  Our Microsoft Teams expert will share their own tips and tricks and how they’ve adjusted to connecting and working with colleagues from their homes. They’ll share thoughts and ideas to help you improve your productivity with the tools in Teams. In this 1-hour session, you will learn how to easily create both public and private teams and channels; create, edit and share documents with your colleagues; and conduct video or voice-only calls from a single, secure platform - Microsoft Teams.  This is an interactive session where you can ask questions, and get answers to take your team to the next level of communication and productivity. Register Now  

Opportunities & Wage Supports for Hiring Students in Nova Scotia

Hosted by Nova Scotia Business Inc.  Do you want to hire a student to join your business?  Did you know there is support available to assist you with funding a portion of the student's wages and matching/recruitment? Join us to learn more about co-op placements, summer student employment supports, and graduate hiring programs. This session is delivered in partnership with Information and Communications Technology Council (ICTC),  NS Department of Labour and Advanced Education (LAE), and Dalhousie University. This session will cover the ICTC Work Integrated Learning program, LAE wage subsidy programming including for Co-operative Education Incentive, Graduate to Opportunity, and Innovate to Opportunity.  Dalhousie University SITE staff will talk about the student experience, the employer's responsibility, and what to expect from the process when you engage a co-op student. Speakers Margaret Schwartz, Youth Outreach Coordinator, Department of Labour and Advanced Education. Margaret helps employers access funding through the Province’s Youth Employment Programs, which are designed to retain post-secondary young people in Nova Scotia with meaningful career opportunities Tim Perron, Atlantic Regional Coordinator, Information and Communications Technology Council (ICTC). Tim is the ICTC ambassador for the four Atlantic Provinces and works closely with Businesses, Post-Secondary Institutions, Government, Industry groups and associations […]

Why Sales Pitches Don’t Work: Uncovering Client Needs as the Solution

Join Nicole Gallant in understanding why sales pitches don’t work and uncovering client needs and positioning as the solution! There is no secret formula for attracting clients- or is there. Nicole uses proven methodologies to help you attract clients, not repel them. She’ll help you recognize what is the client’s language, address their needs and teach you how to position as the right choice. Being client-centric means your focus goes beyond the sale. It means displaying a real sense of wanting to help your client, understand their situation, and listening carefully to the historical story. It’s looking at the big picture. It’s about offering value and results and less about pitchy promotional presentations on why you are great and all the “what’s” of your business. During this session she will share why sales pitches don’t work and how to get qualified clients in an authentic way. Register Now About Nicole Gallant This is the second session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia. Following this session, the following topics will be explored in greater detail, by subject-matter experts from across the province. A website that works for search engines AND […]

Webinar: What is Artificial Intelligence and Machine Learning?

In Part 1 of our 3-part series, Jennifer LaPlante from DeepSense provides a high-level breakdown of concept in Artificial Intelligence and Machine Learning. Attendees will explore situations where AI and Machine Learning currently show up in the world around us and learn about their applications and uses, including how they might be applied to their own businesses. If you’re wondering what sort of potential AI & ML could offer your business in terms of uses, expected return on investment, and scalability, don’t miss this webinar! Participants will walk away with: An understanding of what Artificial Intelligence and Machine Learning are, and how they can be applied in real-world situations. Knowledge of the technology skills required to implement these technologies. Ideas for how AI & ML might be applied in their current organizations. Please Note: While this is a 3-part series on Artificial Intelligence and Machine Learning, attendees are welcome to participate in any number of sessions. It is not necessary to participate in Part 1 in order to attend Parts 2 or 3.   Register Now   About Jennifer LaPlante The Executive Director of DeepSense, Jennifer LaPlante is a passionate leader with broad experience in innovation, analytics, strategy and technology. […]

COVID-19: the business, labour & investment impacts in Atlantic Canada

Registration is now open for APEC's third free webinar in our series on the economic impacts of COVID-19 on Atlantic Canada will assess the effects on businesses, labour and investment. APEC’s research staff will highlight key findings from Statistics Canada’s surveys and APEC’s Major Projects Inventory. Leaders in the region’s construction industry will describe the effects on the ground for labour, business and investment activity. APEC President & CEO, David Chaundy, will lead a discussion with panelists on what the recovery may look like. This will be followed by a Q&A session with attendees. Presenters Fred Bergman, Senior Policy Analyst, APEC The effects of COVID-19 on Atlantic Canada’s businesses and labour markets Patrick Brannon, Director of Major Projects, APEC The effects of COVID-19 on investment spending in Atlantic Canada in 2020 and beyond Brad Smith, President, Build Right NS How construction firms and workers are adjusting to COVID-19 in the Maritimes Darin King, Executive Director, Building Trades of NL How Newfoundland’s construction and offshore oil industries are coping with COVID-19 Panel moderator David Chaundy, President and CEO, APEC This webinar is free for APEC members and non-members. However, advance registration is required. Register

Tourism NS Webinar – SEO: Why Search Engine Optimization is More Important Than Ever

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar delivered by Michael MacMillan of MacMillan Search on search engine optimization (SEO). In this webinar, Michael MacMillan will discuss: Keeping your clients informed and up-to-date about search results using your website's metadata and Google My Business Determining what types of keywords drive traffic and strategies to maintain and improve positions using Google Search Console Plan your content calendar based on historical trends using Google Trends Accounting for post COVID-19 search habits with Coronavirus Search Trends Participants are encouraged to set up their Google My Business and Google Analytics accounts prior to attending this webinar. Building on our previous webinar with Alison Knott from Alison K Consulting on April 30, Alison has provided an additional reading document that will help you set these up. Register Now

How to create a Visual Workplace, a necessity in times of Covid-19

Anxious employees and hesitant customers will need to feel physically and mentally safe as organizations begin getting back to business.  Join BarringtonOPS’ Lean Six Sigma Master Black Belt, Gary Cox, and self-titled “Cool Spaces Guru” Amy Goman, The Printing House Director of Business Development, in a FREE Webinar as they discuss the role of Visual Management in a safer return to the workplace.   Gary will share 4 steps and a couple of Lean Six Sigma tools which can help you identify areas of risk, evaluate those risks and develop countermeasures. Amy, an expert is space design and use of Visual Management, will share key facts you need to know to effectively convey new protocols and behaviours that will be needed in the workplace to create confidence in  the safety of your staff, customers and visitors.   Keynote Speakers: Gary Cox, Master Black Belt, BarringtonOPS Amy Goman, Director Business Development, The Printing House Register Now

Trigger Technique

Did you know, DNS members with less than 50 employees could access this training program for free? Have more than 50 employees? No worries, you could attend for 50% off!   In Times Like These… Whoever Gets Closer to the Customer Wins The world changed overnight and now you’re scrambling to adapt. You need to recoup lost revenue, find new distribution channels, and stay top-of-mind with customers. Do you know what really makes your customers tick, click, and buy? If not, you’re in trouble. When you’re not 100% clear about who your best customers are or what motivates them to buy, it’s not just frustrating for you or your team—it’s a massive time suck. You can spend weeks doing market research, but you won’t find all the answers you need. If you want to understand why customers buy products like yours—the ‘real’ why—you need to ask them. Trigger Technique is a hands-on training program for leaders, marketers and sales teams. You’ll learn how to master one of the most powerful yet under-utilized skills in the marketer’s toolkit: 1:1 buyer interviews. When done *the right way* (read: with less bias or awkwardness), 1:1 interviews are pure magic... You’ll quickly discover which customer segments […]

Virtual Ocean Connector

COVE's Ocean Connector goes virtual once again! This month their special guest is rural innovation champion Doug Jones, CEO of IGNITE. FISH TECH, THE WAY OF THE FUTURE Doug will dive into how IGNITE came to be and how it is helping to develop the startup and innovation ecosystem in rural Nova Scotia. Join the “FishTech” conversation and how a unique approach to industry innovation is helping traditional industries develop new products and succeed on a global scale. Join on Zoom

Public Tender Information Session

Develop Nova Scotia is hosting its first Zoom Public Tender Information Session tonight, Thursday, May 21 from 7-8pm. This information will help you understand best practices, policies and processes and show you how to respond to: Request for Information (RFI) Request for Supplier Qualification (RFSQ) Request for Proposal (RFP) Request for Quote (RFQ) To register, send an email to the Develop Nova Scotia Manager, Procurement and Operations at todd.brayman@developns.ca with your name and company.

Finding your way forward: Guiding your business through the response to COVID-19

Join Grant Thornton advisors for a webinar providing information to help guide your decision making in response to COVID-19. The COVID-19 pandemic has created a tremendous amount of uncertainty during the last several weeks for all Canadians. It has been especially hard to keep up with the rapid changes to financial support introduced by governments. As entrepreneurs and business owners, you need to understand your options to make informed decisions when managing financial matters. We will provide you with clarity into the programs you can take advantage and provide information to consider with the business challenges you presently face so that you can continue moving forward. Join us on Friday, May 22 - 10 am (AST) as members of the Grant Thornton team discuss: • Government support and incentive programs • Corporate tax filings and remittance deferrals • Access to credit programs • Cash flow management and assessing the impact of COVID-19 Register Now